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Kategoria BISAC: Business & Economics >> Industries - Media & Communications
ilość książek w kategorii: 3041
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What Price Channel 4?
ISBN: 9781845496807 / Angielski / Miękka / 276 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Almost hidden by the noise over BBC Charter renewal, Channel 4's whole future is up for debate, with privatisation back on the agenda. The government says privatisation would secure the Channel's future: Channel 4 thinks it would destroy its unique role in British broadcasting. Who's right - and who's going to win the argument?
Almost hidden by the noise over BBC Charter renewal, Channel 4's whole future is up for debate, with privatisation back on the agenda. The government ...
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cena:
161,77 |
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Handbook of Cultural and Creative Industries in China
ISBN: 9781782549857 / Angielski / Twarda / 576 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. China is at the crux of reforming, professionalising, and internationalising its cultural and creative industries. These industries are at the forefront of China's move towards the status of a developed country. In this comprehensive Handbook, international experts including leading Mainland scholars examine the background to China's cultural and creative industries as well as the challenges ahead. The chapters represent the cutting-edge of scholarship, setting out the future directions of culture, creativity and innovation in China. Combining interdisciplinary approaches with contemporary...
China is at the crux of reforming, professionalising, and internationalising its cultural and creative industries. These industries are at the forefro...
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cena:
1066,53 |
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Time and Media Markets
ISBN: 9781138861299 / Angielski / Miękka / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and competition between different media; the quantity and quality of time spent in media consumption, audience and readership time valuation/costing/pricing; and the emergence of new media businesses around individual time management. Specific topics examined in the volume include: * a philosophical...
This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes bu...
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cena:
242,34 |
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Public Television in the Digital Era: Technological Challenges and New Strategies for Europe
ISBN: 9781349542185 / Angielski / Miękka / 211 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. By looking at a range of different European Public Television (PTV) broadcasters, this bookinvestigates the challenges that these broadcasters encounter in a competitive digital broadcasting environment and reveals the different policies and strategies that they are adopting in order to remain accountable, competitive and efficient."
By looking at a range of different European Public Television (PTV) broadcasters, this bookinvestigates the challenges that these broadcasters encount...
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cena:
108,40 |
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Innovation Policies in the European News Media Industry: A Comparative Study
ISBN: 9783319452029 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Each country analysis illustrates the evolution and structure of news media markets and media cross-ownership policies in recent years and evaluates how innovation policies stimulate innovative activities in journalism and news media.
Each country analysis illustrates the evolution and structure of news media markets and media cross-ownership policies in recent years and evaluates h...
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cena:
562,23 |
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Gender, Design and Marketing: How Gender Drives Our Perception of Design and Marketing
ISBN: 9781138249967 / Angielski / Miękka / 268 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Product and service designers place increasing emphasis on the colour, form and appearance of what their organization offers and the language with which they describe it. Gloria Moss' erudite, sophisticated and fascinating book, guides the reader to an understanding of the way gender influences our visual perception. In this wide-ranging book the author explores design, visual aesthetics, language and communication, by drawing on an exhaustive range of primary sources of research from psychology, design, branding and communication. The lessons that emerge offer challenges to organizations...
Product and service designers place increasing emphasis on the colour, form and appearance of what their organization offers and the language with whi...
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cena:
271,44 |
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The New World of Transitioned Media: Digital Realignment and Industry Transformation
ISBN: 9783319382807 / Angielski / Miękka / 151 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. In many cases, the speed of adoption has exceeded our ability to process the impact of these changes on individuals and society at large. This book provides a behind-the-scenes look at the media industry s transition into the digital era and examines its impact on marketing, advertising, innovation and other economic and social activities. The impact of digital technologies on traditional media sectors, such as advertising, video games, film and television... The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. In many cases, the ... |
cena:
401,58 |
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Broadband as a Video Platform: Strategies for Africa
ISBN: 9783319378725 / Angielski / Miękka / 177 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume features contributions from a conference held in Lusaka, Zambia, to explore the role and prospects of broadband in Africa as a video platform with emphasis on the strategies and building blocks for deployment and advancement. While it may seem that such networks and their applications are not a realistic scenario for developing countries, it would be short-sighted and economically dangerous to ignore the emerging trends. The pace of introduction of next-generation networks in industrialized countries is rapid and the developing world will not be able to stand aside.The... This volume features contributions from a conference held in Lusaka, Zambia, to explore the role and prospects of broadband in Africa as a video pl... |
cena:
401,58 |
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Handbook on the Economics of the Media
ISBN: 9781784715175 / Angielski / Miękka / 416 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This Handbook explores the economic features of the media and its infrastructure to provide readers with a sophisticated understanding of the critical issues and their influence on companies, audiences and regulators. The contributors explore and explain the impact of underlying factors such as multi-sided platforms, advertising and industry structure. They assess the unique economic factors affecting print, broadcast and broadband-based media, and highlight how the economics of the media can influence policy making. Each original chapter introduces the reader to a specific topic, reviews the...
This Handbook explores the economic features of the media and its infrastructure to provide readers with a sophisticated understanding of the critical...
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cena:
257,45 |
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The Music Trade in Georgian England
ISBN: 9781138249035 / Angielski / Miękka / 584 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In contrast to today's music industry, whose principal products are recorded songs sold to customers round the world, the music trade in Georgian England was based upon London firms that published and sold printed music and manufactured and sold instruments on which this music could be played. The destruction of business records and other primary sources has hampered investigation of this trade, but recent research into legal proceedings, apprenticeship registers, surviving correspondence and other archived documentation has enabled aspects of its workings to be reconstructed. The first part...
In contrast to today's music industry, whose principal products are recorded songs sold to customers round the world, the music trade in Georgian Engl...
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cena:
276,28 |
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Social Media for Government: A Practical Guide to Understanding, Implementing, and Managing Social Media Tools in the Public Sphere
ISBN: 9789811029400 / Angielski / Twarda / 159 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book provides practical know-how on understanding, implementing, and managing main stream social media tools (e.g., blogs and micro-blogs, social network sites, and content communities) from a public sector perspective. Through social media, government organizations can inform citizens, promote their services, seek public views and feedback, and monitor satisfaction with the services they offer so as to improve their quality. Given the exponential growth of social media in contemporary society, it has become an essential tool for communication, content sharing, and collaboration. This...
This book provides practical know-how on understanding, implementing, and managing main stream social media tools (e.g., blogs and micro-blogs, social...
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cena:
522,07 |
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The Mean World Effects of Reality Television
ISBN: 9783639425093 / Angielski / Miękka / 156 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
218,66 |
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The Rise of a New Media Baron and the Emerging Threat of News Deserts
ISBN: 9781469634029 / Angielski / Miękka / 86 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Over the past decade, a new media baron has emerged that is very different from the publishers that preceded it. The rise of this new media baron coincides with immense disruption in the newspaper industry. With profits and readership declining dramatically, newspaper publishers are grappling with an uncertain future, and many worry about their paper's long-term survival. As a result, many smaller cities and towns could lose their local newspapers and with them the reliable news and information essential to a community's quality of life and democratic institutions. This report, published by...
Over the past decade, a new media baron has emerged that is very different from the publishers that preceded it. The rise of this new media baron coin...
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cena:
38,73 |
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Employee Engagement in Media Management: Creativeness and Organizational Development
ISBN: 9783319359007 / Angielski / Miękka / 120 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies.
This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies.
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cena:
253,97 |
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Critical Theory of Communication: New Readings of Lukács, Adorno, Marcuse, Honneth and Habermas in the Age of the Internet
ISBN: 9781911534044 / Angielski / Miękka / 236 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book contributes to the foundations of a critical theory of communication as shaped by the forces of digital capitalism. One of the world's leading theorists of digital media Professor Christian Fuchs explores how the thought of some of the Frankfurt School's key thinkers can be deployed for critically understanding media in the age of the Internet. Five essays that form the heart of this book review aspects of the works of Georg LukAcs, Theodor W. Adorno, Herbert Marcuse, Axel Honneth and Jürgen Habermas and apply them as elements of a critical theory of communication's... This book contributes to the foundations of a critical theory of communication as shaped by the forces of digital capitalism. One of the world's le... |
cena:
96,90 |
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Ethical Space Vol.13 Issue 4
ISBN: 9781845496944 / Angielski / Miękka / 68 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. PAPERS
PAPERS
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cena:
202,21 |
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Handbook of Media Branding
ISBN: 9783319362489 / Angielski / Miękka / 414 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research.
This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from dif...
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cena:
602,40 |
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Freelance Editing Services Business Book: How to Find Freelance Proof Reading & Editing Services Work Right Now!
ISBN: 9781539838418 / Angielski / Miękka / 74 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
43,79 |
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Value-Oriented Media Management: Decision Making Between Profit and Responsibility
ISBN: 9783319510064 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers' decisions.
In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, thi...
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cena:
522,07 |
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Pro Und Contra Pitch-Teilnahme: Ein Handlungsrahmen Für Die Richtige Entscheidung
ISBN: 9783658152871 / Niemiecki / Miękka / 50 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Lena Striegel und Stefan Luppold stellen ein Modell vor, mit dessen Hilfe die Entscheidung Pitch-Teilnahme ja oder nein erleichtert und abgesichert wird. Relevante Kriterien fliessen ein und werden in einem Gesamtkontext betrachtet, aber auch gewichtet. Analog zu einer Ampel kann das Modell bei Anfragen helfen, ein klares Mitmachen zu signalisieren (grun), ein Erfolg sehr unwahrscheinlich anzuzeigen (rot) oder eine Mittel-Position zu indizieren (gelb). Das auf entscheidungstheoretischen Ansatzen basierende Modell hilft bei der Strukturierung, gibt mehr Sicherheit, liefert einen Rahmen und... Lena Striegel und Stefan Luppold stellen ein Modell vor, mit dessen Hilfe die Entscheidung Pitch-Teilnahme ja oder nein erleichtert und abgesichert... |
cena:
56,27 |
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