This volume presents studies applying the company level approach to media and communication firms, exploring differences among missions, strategies, organizational choices, and other business decisions. It reviews economic factors and pressures on media and communications companies and seeks to improve understanding of how these affect market and company structures, operations and performance of firms. The chapters, written by leading scholars worldwide, were selected from papers on the theme of media firms presented at the 5th World Media Economics Conference, hosted by the Turku School of...
This volume presents studies applying the company level approach to media and communication firms, exploring differences among missions, strategies, o...
This Handbook explores the economic features of the media and its infrastructure to provide readers with a sophisticated understanding of the critical issues and their influence on companies, audiences and regulators. The contributors explore and explain the impact of underlying factors such as multi-sided platforms, advertising and industry structure. They assess the unique economic factors affecting print, broadcast and broadband-based media, and highlight how the economics of the media can influence policy making. Each original chapter introduces the reader to a specific topic, reviews the...
This Handbook explores the economic features of the media and its infrastructure to provide readers with a sophisticated understanding of the critical...