Kategoria BISAC: Business & Economics >> Industries - Media & Communications

Japan's mobile customers enjoyed better mobile devices, more content, and the most advanced functionality and services for the last 10+ years. This book helps cut through the many myths and all of the hype surrounding Japan's mobile dominance to identify the most important laws that will guide the success of mobile businesses around the world. Based on detailed market analysis and unprecedented access to the major players and pioneers of the Japanese mobile industry, this publication...

"Bad News for Refugees "analyses the political, economic and environmental contexts of migration and looks specifically at how refugees and asylum seekers have been stigmatised in political rhetoric and in media coverage.
Through forensic research it shows how hysterical and inaccurate media accounts act to legitimise political action which can have terrible consequences both on the lives of refugees and also on established migrant communities.
Based on new research by the renowned Glasgow Media Group, "Bad News for Refugees "is essential reading for those concerned with the...

First class postage rates have risen from six cents in 1971 to 25 cents in 1988. This rapid increase might be justifiable if service had improved commen-surately, but in fact postal service has steadily deteriorated. The Postal Service concedes that it takes ten percent longer to deliver a first class letter than it did in the 1960s, and one recent postmaster general admits that delivery may have been more reliable in the 1920s. In this volume, Adie reviews the failures of the U.S. Postal Service--an inability to innovate, soaring labor costs, huge deficits, chronic inefficiency, and...

First class postage rates have risen from six cents in 1971 to 25 cents in 1988. This rapid increase might be justifiable if service had improved commen-surately, but in fact postal service has steadily deteriorated. The Postal Service concedes that it takes ten percent longer to deliver a first class letter than it did in the 1960s, and one recent postmaster general admits that delivery may have been more reliable in the 1920s. In this volume, Adie reviews the failures of the U.S. Postal Service--an inability to innovate, soaring labor costs, huge deficits, chronic inefficiency, and...

A fascinating look at ESPN and its success as a brand

ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with their many partners and how they handled mistakes and missteps along the way-from the humble beginnings of ESPN as an underrated startup to the pinnacle of their success as a major industry player.

Just as textile mills and automotive assembly plants have symbolized previous economic eras, the call centre stands as a potent reminder of the importance of information in contemporary economies. Bob Russell's Smiling Down the Line theorizes call centre work as info-service employment and looks at the effects of ever-changing technologies on service work, its associated skills, and the ways in which it is managed. Russell also considers globalization and contemporary managerial practices as centres are outsourced to poorer countries such as India and as new forms of management...

The New News

Reports of the death of the news media are highly premature, though you wouldn't know it from the media's own headlines. Ken Doctor goes far beyond those headlines, taking an authoritative look at the fast-emerging future.

The Twelve Laws of Newsonomics reveal the kinds of news that readers will get and that journalists (and citizens) will produce as we enter the first truly digital news decade.

A new Digital Dozen, global powerhouses from The New York Times, News Corp, and CNN to NBC, the BBC, and NPR will dominate news across the globe, Locally, a...