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Kategoria BISAC: Business & Economics >> Industries - Media & Communications
ilość książek w kategorii: 2724
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Rfid: Radio Frequency Identification
ISBN: 9780071442992 / Angielski / Twarda / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. With estimates of the market as high as $10 billion over the next decade, RFID (Radio Frequency Identification) is a booming new wireless technology being adapted by retailers to track inventories via a microchip tagged product. This book is a basic introduction, walking readers through the complete implementation and monitoring process, and offers in-depth coverage of related business and security issues.
Contents: Defining RFID * Underlying Technologies * Technological Competitors * Current RFID Applications * Future RFID Applications * RFID/WiFi/3G/Bluetooth Coexistence *... With estimates of the market as high as $10 billion over the next decade, RFID (Radio Frequency Identification) is a booming new wireless technology b...
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425,62 zł |
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Madison and Vine: Why the Entertainment and Advertising Industries Must Converge to Survive
ISBN: 9780071462167 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The inside scoop on innovations and relationships that are revolutionizing the industry
From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. "Advertising Age" editor Scott Donaton explains why these industries must converge to survive, overcoming hurdles and creating business models that attract today's consumer. PRAISE FOR "MADISON & VINE" "A superb analysis of the intersection of Madison and Vine. This convergence is the future financial model of the entertainment... The inside scoop on innovations and relationships that are revolutionizing the industry
From the sharp decline in CD sales to the fragmentation of n... |
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96,10 zł |
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Telecommunications in Europe
ISBN: 9780195070521 / Angielski / Twarda / 536 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Telecommunications represents one of the largest high technology equipment and service industries in the world. Today there is growing support within the telecommunications industry for competition domestically and in world trade which is directly at odds with its distinctive political tradition of monopoly provision and minimally competitive international trade practices. This raises major questions, both for emerging public policy and for theorists concerned with the making of public policy. This particularly true for Europe, the focus of this study, where the reform of the...
Telecommunications represents one of the largest high technology equipment and service industries in the world. Today there is growing support within ...
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cena:
702,20 zł |
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Media Ownership and Concentration in America
ISBN: 9780195188523 / Angielski / Twarda / 512 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The concentration of private power over media has been the subject of intense public debate around the world. Critics have long feared waves of mergers creating a handful of large media firms that would hold sway over public opinion and endanger democracy and innovation. But others believe with equal fervor that the Internet and deregulation have opened the media landscape significantly. How concentrated has the American information sector really become? What are the facts about American media ownership? In this contentious environment, Eli Noam provides a comprehensive and balanced...
The concentration of private power over media has been the subject of intense public debate around the world. Critics have long feared waves of merger...
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cena:
640,07 zł |
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Understanding Broadcast and Cable Finance: A Primer for the Non-Financial Manager
ISBN: 9780240809588 / Angielski / Miękka / 232 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise. Whether you are a news director, sales manager, engineer or any other non-accounting professional that has a stake in the success of your company, this book will bring you up-to-speed on the essentials of financial management for broadcasting and cable.
From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial prin...
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194,08 zł |
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Visions of the Press in Britain, 1850-1950
ISBN: 9780252029462 / Angielski / Twarda / 232 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Historians recognize the cultural centrality of the newspaper press in Britain, yet very little has been published regarding competing conceptions of the press and its proper role in British society. In Visions of the Press in Britain, 1850-1950, Mark Hampton surveys a diversity of sources--Parliamentary speeches and commissions, books, pamphlets, periodicals and select private correspondence--in order to identify how governmental elites, the educated public, professional journalists, and industry moguls characterized the political and cultural function of the press. Hampton demonstrates that...
Historians recognize the cultural centrality of the newspaper press in Britain, yet very little has been published regarding competing conceptions of ...
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162,66 zł |
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Prologue to a Farce: Communication and Democracy in America
ISBN: 9780252073427 / Angielski / Miękka / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Inspired by Madison s observation, Mark Lloyd has crafted a complex and powerful assessment of the relationship between communications and democracy in the United States. In Prologue to a Farce, he argues that citizens political capabilities depend on broad public access to media technologies, but that the U.S. communications environment has become unfairly dominated by corporate interests. Drawing on a wealth of historical sources, Lloyd demonstrates that despite the persistent hope that a new technology (from the telegraph to the Internet) will rise to serve the needs of the... Inspired by Madison s observation, Mark Lloyd has crafted a complex and powerful assessment of the relationship between communications and democrac... |
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131,12 zł |
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Structure, Regulation and Competition
ISBN: 9780444503893 / Angielski / Twarda / 742 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The years since the early 1980s have seen exceptionally fast rates of change in every aspect of the telecommunications industry. These include major technology changes and the convergence of the broadcasting, information technology and telecommunications industries. The earlier view of telecommunications as a natural monopoly has now given way to one in which almost all parts are susceptible to some form of competition. Simultaneously, market structure has changed through the replacement of the former monopolistic, vertically integrated telephone companies by a variety of competing firms....
The years since the early 1980s have seen exceptionally fast rates of change in every aspect of the telecommunications industry. These include major t...
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657,18 zł |
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Copywriting for the Electronic Media: A Practical Guide
ISBN: 9780495411178 / Angielski / Miękka / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. COPYWRITING FOR THE ELECTRONIC MEDIA, A PRACTICAL GUIDE, Sixth Edition, prepares you to write effective copy for all types of electronic media, with an emphasis on commercial writing and a valuable real-world orientation to this exciting field. A brief grammar review illustrates grammar principles as they apply to broadcast writing, helping you refresh these essential skills. Numerous scripts, storyboards, PSAs, and promotional spots present key examples as you learn to write short, persuasive messages for radio, television, and new media. A new chapter on "Getting the First Job" reveals what...
COPYWRITING FOR THE ELECTRONIC MEDIA, A PRACTICAL GUIDE, Sixth Edition, prepares you to write effective copy for all types of electronic media, with a...
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cena:
231,91 zł |
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The Economic Regulation of Broadcasting Markets: Evolving Technology and the Challenges for Policy
ISBN: 9780521696340 / Angielski / Miękka / 356 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. New technology is revolutionizing broadcasting markets. As the cost of bandwidth processing and delivery fall, information-intensive services that once bore little economic relationship to each other are now increasingly related as substitutes or complements. Television, newspapers, telecoms and the internet compete ever more fiercely for audience attention. At the same time, digital encoding makes it possible to charge prices for content that had previously been broadcast for free. This is creating new markets where none existed before. How should public policy respond? Will competition lead...
New technology is revolutionizing broadcasting markets. As the cost of bandwidth processing and delivery fall, information-intensive services that onc...
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cena:
244,25 zł |
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The Economics of Mobile Telecommunications
ISBN: 9780521843270 / Angielski / Twarda / 344 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The mobile telecommunications industry is one of the most rapidly growing sectors around the world. This book offers a comprehensive economic analysis of the main determinants of growth in the industry. Harald Gruber demonstrates the importance of competitive entry and the setting of technological standards, both of which play a central role in their contribution to the fast diffusion of technology. Detailed country studies provide empirical evidence for the development of the main themes: the diffusion of mobile telecommunications services, the pricing policies in network industries, the...
The mobile telecommunications industry is one of the most rapidly growing sectors around the world. This book offers a comprehensive economic analysis...
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cena:
503,37 zł |
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A Concise Handbook of Movie Industry Economics
ISBN: 9780521843843 / Angielski / Twarda / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This short handbook collects essays on all aspects of the motion picture industry by leading authorities in political economy, economics, accounting, finance, and marketing. In addition to offering the reader a perspective on what is known and what has been accomplished, it includes both new findings on a variety of topics and directions for additional research. Topics include estimation of theatrical and ancillary demand, profitability studies, the resolution of evident paradoxes in studio executive behavior, the interaction of the industry and government, the impacts of the most recent...
This short handbook collects essays on all aspects of the motion picture industry by leading authorities in political economy, economics, accounting, ...
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264,73 zł |
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Second Information Revolution
ISBN: 9780674011786 / Angielski / Twarda / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Thanks to inexpensive computers and data communications, the speed and volume of human communication are exponentially greater than they were even a quarter-century ago. Not since the advent of the telephone and telegraph in the nineteenth century has information technology changed daily life so radically. We are in the midst of what Gerald Brock calls a second information revolution. Brock traces the complex history of this revolution, from its roots in World War II through the bursting bubble of the Internet economy. As he explains, the revolution sprang from an interdependent... Thanks to inexpensive computers and data communications, the speed and volume of human communication are exponentially greater than they were even ... |
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358,72 zł |
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Digital Music Wars: Ownership and Control of the Celestial Jukebox
ISBN: 9780742536685 / Angielski / Twarda / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. With the rising popularity of online music, the nature of the music industry and the role of the Internet are rapidly changing. Rather than buying records, tapes, or CDs_in other words, full-length collections of music_music shoppers can, as they have in earlier decades, purchase just one song at a time. It's akin to putting a coin into a diner jukebox_except the jukebox is in the sky, or, more accurately, out in cyberspace. But has increasing copyright protection gone too far in keeping the music from the masses? Digital Music Wars explores these transformations and the far-reaching...
With the rising popularity of online music, the nature of the music industry and the role of the Internet are rapidly changing. Rather than buying rec...
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cena:
486,02 zł |
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Digital Music Wars: Ownership and Control of the Celestial Jukebox
ISBN: 9780742536692 / Angielski / Miękka / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. With the rising popularity of online music, the nature of the music industry and the role of the Internet are rapidly changing. Rather than buying records, tapes, or CDs--in other words, full-length collections of music--music shoppers can, as they have in earlier decades, purchase just one song at a time. It's akin to putting a coin into a diner jukebox--except the jukebox is in the sky, or, more accurately, out in cyberspace. But has increasing copyright protection gone too far in keeping the music from the masses? Digital Music Wars explores these transformations and the far-reaching...
With the rising popularity of online music, the nature of the music industry and the role of the Internet are rapidly changing. Rather than buying rec...
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cena:
231,97 zł |
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Welfare, the Working Poor, and Labor
ISBN: 9780765613004 / Angielski / Twarda / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume analyses poverty and welfare reform within a context of low-wage work and the contours of the labour market that welfare recipients are entering. It aims to bring labour into the discussion of welfare reform and creates a bridge between the domains of labour and welfare.
This volume analyses poverty and welfare reform within a context of low-wage work and the contours of the labour market that welfare recipients are en...
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cena:
708,33 zł |
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Coming Attractions?: Hollywood, High Tech, and the Future of Entertainment
ISBN: 9780804756600 / Angielski / Twarda / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Hollywood and Silicon Valley have long been uncomfortable bedfellows. Out of fear of pirating and lost profits, entertainment companies have historically resisted technological changes. Conversely, high-tech companies, more concerned with technological progress, have largely ignored the needs of the entertainment industry. Nevertheless, those products that we now take for granted, such as DVDs, MP3 players, and the Internet, are all due to the synergy of technology and entertainment. The switch to digital and web formats for entertainment represents huge potential market opportunities for...
Hollywood and Silicon Valley have long been uncomfortable bedfellows. Out of fear of pirating and lost profits, entertainment companies have historica...
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cena:
131,12 zł |
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Time and Media Markets
ISBN: 9780805841138 / Angielski / Twarda / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This collection examines time and its relationship to the impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from international authors analyse time constraints and competition between different media; the quantity and quality of time spent in media consumption, audience and readership time valuation/costing/pricing; and the emergence of new media business around individual time management. Specific topics examined include: a philosophical look at the concept of time and its...
This collection examines time and its relationship to the impact upon media industries, studying how the media industry views time and makes business ...
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cena:
708,33 zł |
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Media Economics, Second Edition
ISBN: 9780813821245 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The economic principles of print, film, and recording media Media Economics: Understanding Markets, Industries and Concepts provides a segment-by-segment breakdown of how essential economic concepts apply to the different areas of the media. Covering film, recording, and print media, this book walks you through the market and the money to show you how this massive financial flow is handled. Entertainment is big business, and money makes most of the decisions; it is managed, mismanaged, invested, lost, spent, and earned, and it is the most prominent figure is the... The economic principles of print, film, and recording media Media Economics: Understanding Markets, Industries and Concepts pr... |
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331,11 zł |
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The Right to Tell: The Role of Mass Media in Economic Development
ISBN: 9780821352038 / Angielski / Miękka / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. An independent press is essential to sound and equitable economic development. The media helps to give a voice to the poor and the disenfranchised. An independent press also provides a solid foundation for a free and transparent society. 'The Right to Tell' contains an outstanding list of contributors from Nobel Prize winner and former World Bank chief economist, Joseph Stiglitz to Robert J. Shiller author of 'Irrational Exuberance', and Nobel Prize winner and novelist Gabriel Garcia Marquez. Contributors to this volume explore the role of the media as a watchdog of government and the...
An independent press is essential to sound and equitable economic development. The media helps to give a voice to the poor and the disenfranchised. An...
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cena:
187,51 zł |
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