Valuable lessons from Japan's mobile industry yield 6 Immutable Laws for Mobile Business globally
Japan's mobile customers enjoyed better mobile devices, more content, and the most advanced functionality and services for the last 10+ years. This book helps cut through the many myths and all of the hype surrounding Japan's mobile dominance to identify the most important laws that will guide the success of mobile businesses around the world. Based on detailed market analysis and unprecedented access to the major players and pioneers of the Japanese mobile industry, this publication...
Valuable lessons from Japan's mobile industry yield 6 Immutable Laws for Mobile Business globally