Kategoria BISAC: Business & Economics >> Industries - Computers & Information Technology

Der Aufbau einer schlagkraftigen Vertriebseinheit und die erforderlichen Techniken und Methoden fur erfolgreiche Vertriebsarbeit bei IT-Unternehmen sind Gegenstand dieses Buches. Erlautert werden moderne Vertriebsmodelle und Techniken - unter anderem SPIN und Beziehungsmanagement, zwei Methoden mit hohem Wachstumspotential, die aus den USA stammen. Das Buch stellt sowohl Neueinsteigern als auch Vertriebsprofis praxisorientiertes Wissen zur Verfugung. Zahlreiche Beispiele verdeutlichen die Vorgehensweise und machen das Buch zu einem unverzichtbaren Leitfaden fur die tagliche...

The twenty-first-century telecommunications landscape is radically different from the one that prevailed as recently as the last decade of the twentieth century. Robert Litan and Hal Singer argue that given the speed of innovation in this sector, the Federal Communications Commission's outdated policies and rules are inhibiting investment in the telecom industry, specifically in fast broadband networks. This pithy handbook presents the kind of fundamental rethinking needed to bring communications policy in line with technological advances.

Fast broadband has huge societal benefits,...

Steve Jobs knew what he was doing. He watched as technology tightened its grip on the American psyche. Long before others understood the potential of the personal computer, he saw its power. But it was his visionary use of media to explain technology to a hungry culture that revealed his singular genius. As a result, even by today's standards few inventions approach the worldwide religious devotion that tech users have lavished upon the products "Designed by Apple in California" and its late founder.

In Appletopia, media and culture critic Brett T. Robinson reconstructs Steve...

If you're in IT, quite a lot is expected of you and your team: be technologically advanced, business-minded, customer-focused, and financially astute, all at once. In the face of unforgiving competition, rampant globalization, and demanding customers, business leaders are discovering that it's absolutely essential to have a strong, active partner keeping a firm hand on the decisions and strategies surrounding information technology. Unleashing the Power of IT provides tangible, hard-hitting, real-world strategies, techniques,...

Chad Mureta has made millions starting and running his own successful app business, and now he explains how you can do it, too, in this non-technical, easy-to-follow guide. App Empire provides the confidence and the tools necessary for taking the next step towards financial success and freedom. The book caters to many platforms including iPhone, iPad, Android, and BlackBerry.

This book includes real-world examples to inspire those who are looking to cash in on the App...

One small idea can ignite a revolution just as a single matchstick can start a fire.

One such idea--putting employees first and customers second--sparked a revolution at HCL Technologies, the IT services giant.

In this candid and personal account, Vineet Nayar--HCLT's celebrated CEO--recounts how he defied the conventional wisdom that companies must put customers first, then turned the hierarchical pyramid upside down by making management accountable to the employees, and not the other way around.

By doing so, Nayar fired the imagination of...

You're already a great coder, but awesome coding chops aren't always enough to get you through your toughest projects. You need these 50+ nuggets of wisdom. Veteran programmers: reinvigorate your passion for developing web applications. New programmers: here's the guidance you need to get started. With this book, you'll think about your job in new and enlightened ways.

The Developer's Code isn't about the code you write, it's about the code you live by.

There are no trite superlatives here. Packed with lessons learned from more than a decade of software development...

Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of...

The Video Game Industry provides a platform for the research on the video game industry to draw a coherent and informative picture of this industry. Previously this has been done sparsely through conference papers, research articles, and popular science books. Although the study of this industry is still stigmatized as frivolous and 'only' game oriented, those who grew up with video games are changing things, especially research agendas, the acceptance of studies, and their interpretation.

This book describes and defines video games as their own special medium....

An intimate look at the life of Steve Jobs by the mother of his first child providing rare insight into Jobs's formative, lesser-known years

Steve Jobs was a remarkable man who wanted to unify the world through technology. For him, the point was to set people free with tools to explore their own unique creativity. Chrisann Brennan knows this better than anyone. She met him in high school, at a time when Jobs was passionately aware that there was something much bigger to be had out of life, and that new kinds of revelations were within reach.

The Bite in the Apple is the...