Kategoria BISAC: Business & Economics >> Small Business - General

George Cloutier's controversial rules for doing business aren't taught at Harvard Business School. The founder and CEO of American Management Services and "the leading advocate for small business" (Reuters), Cloutier has spent more than thirty years guiding business owners through the tough choices that line the road to...

Have you "built a better mousetrap" but are finding the world just isn't beating a path to your door?
Do you have a product or service that people genuinely would want to buy from you... if only they knew it existed?
With advertisements bombarding your prospective customers from every direction, at all hours of the day, it's no longer enough to shout your message from the rooftops and expect that the right people will take notice.
Instead, you need to craft a powerful marketing strategy and develop a tactical marketing plan that will reach the right people, in the right place,...

In studies on small family business, the contribution by the wives was often overlooked. This book pays special attention to the part played by women in the setting up and running of small family business.

This book will...

When big corporations want to influence the government, they hire pricey lobbyists. But little guys have been on their own--until now. Equally useful to entrepreneurs and established owner/managers, "Be Your Own Lobbyist: How to Give Your Small Business Big Clout with State and Local Government" is a businessperson's guide to getting heard by government decision-makers by using the same tactics professionals employ.

Readers will learn how to lobby in a compelling, sophisticated way through a comprehensive approach that will work at any level, but the book is especially suited to state...

"If you don't think that some employees have figured out ingenious ways to steal from businesses, read this book. The real-life examples will change your mind." --Joseph T. Wells, CFE, CPA, founder and Chairman, Association of Certified Fraud Examiners

"An easy-to-read, but comprehensive step-by-step approach that covers every potential area for employee fraud and embezzlement. Great checklists at the end of each chapter show what steps to put into place for controls and protection. Includes real-life examples that really 'bring the story home.' " --Jean L. Conover, CPA, past...