Be Your Own Lobbyist: How to Give Your Small Business Big Clout with State and Local Government

ISBN-13: 9780313381553 / Angielski / Twarda / 2010 / 211 str.

Amy H. Handlin

Opis

When big corporations want to influence the government, they hire pricey lobbyists. But little guys have been on their own--until now. Equally useful to entrepreneurs and established owner/managers, "Be Your Own Lobbyist: How to Give Your Small Business Big Clout with State and Local Government" is a businessperson's guide to getting heard by government decision-makers by using the same tactics professionals employ.

Readers will learn how to lobby in a compelling, sophisticated way through a comprehensive approach that will work at any level, but the book is especially suited to state and local government where routine decisions can mean life or death for small- and medium-sized businesses. The book not only explains the building blocks of advocacy--targeting, tools, and tactics--but also applies them to specific, common challenges like seeking a variance or fighting an ordinance. Packed with examples and easily adaptable models, "Be Your Own Lobbyist" shows how even a small business can get a fair shake in the halls of government.