Retailers are eager not to be left behind in the dust created by competitors who are active social networkers. Even big business is finding that Twitter is one of the most effective means of reaching large numbers of eager customers and communicating with them. But there is a knack for using it effectively. This "Frugal and Focused Tweeting for Retailers" book will get novices on the right Tweeting track and inspire veteran Tweeters with pin-point perfect Tweeting ideas and methods for integrating their efforts with everything they do online and in their stores.

Blogging is an essential part of a retailer's online marketing plan, yet many retailers avoid it because they dread its intricacies, the time it may consume in their busy schedules, or the unease they feel about finding meaningful material. "Your Blog, Your Business" addresses those fears with nitty-gritty, practical ideas for minimizing each of them. It helps businesses-large or small, online or off-set up a blog, integrate it with their other social networks, and manage it frugally. It gives retailers the benefit of Carolyn Howard-Johnson's nearly three decades experience as founder and...

Inspiration for Delta Gammas as they cross the bridge that takes them from collegiates to alumnae.

As part of our celebration series - a book of poetry focusing on the Christmas season.

Part of the award-winning Celebration Series, Deeper into the Pond celebrates, supports, and inspires women. "Vivid images...speak to you of times to look forward to or to remember. These are not poems to read once. They will stay with you forever."

Two award-winning poets living in two hemispheres collaborated on Sublime Planet, a book of poetry that honors life on earth and the universe. Part of the poets' Celebration Series, this one honors Earth Day. Writer Mary Guglielmo says, "they are poems about the human experience woven into the world we live in. This is a great read " Carolyn Howard-Johnson is listed on Poets & Writers' prestigious roster of poets and won the Franklin-Christoph prize for poetry. Magdalena Ball's work is also widely published and is the owner of the esteemed Compulsive Reader review site.

Retailers need more than crossed fingers to get and keep customers. In-store promotion-everything from in-store branding to events-is the most effective and economical way to do that. A Retailer's Guide to Frugal In-Store Promotions gives retailers the benefit of Carolyn Howard-Johnson's nearly three decades experience as founder and manager of her own chain of stores, a stint as a New York publicist, and as a retail consultant and journalist. It is the first in the Survive and Thrive series for retailers in her USA Book News award-winning HowToDoItFrugally.com books.

Cherished Pulse is the first in the Celebration Series of chapbooks. It looks at love from a wise, mature, sensitive perspective. Never sentimental (forget Hallmark), the poems explore love in its many guises -- cherish, longing, sensuality, and that sacred place between desire and consummation. For less than the cost of many greeting cards, Cherished Pulse makes the perfect Valentine's Day or Anniversary gift. Pair the book with a rose, and you've got the ideal gift for the special someone you love.

Accepted for inclusion in Poets & Writers prestigious list of published poets, multi award-winning novelist and poet Carolyn Howard-Johnson is widely published in journals and anthologies. She is the recipient of the California Legislature's Woman of the Year in Arts and Entertainment Award, and her community's Character and Ethics award for her work promoting tolerance with her writing. She was also named to Pasadena Weekly's list "Fourteen San Gabriel Valley women who make life happen" and was given her community's Diamond Award for Achievement in the Arts. One of her poems won the Franklin...