Blogging is an essential part of a retailer's online marketing plan, yet many retailers avoid it because they dread its intricacies, the time it may consume in their busy schedules, or the unease they feel about finding meaningful material. "Your Blog, Your Business" addresses those fears with nitty-gritty, practical ideas for minimizing each of them. It helps businesses-large or small, online or off-set up a blog, integrate it with their other social networks, and manage it frugally. It gives retailers the benefit of Carolyn Howard-Johnson's nearly three decades experience as founder and...

"Bitten by the Business Bug: Common Sense Tips for Business and Life from a Teen Entrepreneur" is a practical approach to business and life with straightforward tips for kids and adults alike. It is the complete opposite to the negative, self-serving attitude of government and the corporate world that has been so prevalent in recent years. Success comes in many forms and is defined in many ways. Regardless of age, achieving success is not brain surgery or rocket science. It does not have to be complicated. Sometimes it just means simplifying things, getting back to the basics, and taking one...

How To Get Great Book Reviews Frugally and Ethically is the culmination of a nearly two decades Carolyn Howard-Johnson spent helping writers avoid pitfalls, misconceptions, and out-and-out scams perpetrated on unsuspecting authors . . . and helping them reach their dreams of great reviews, great book tours, and great launches. It turns out that How to Get Great Book Reviews Frugally and Ethically is the essence for a successful marketing campaign that includes all those things and-more importantly-for building the readership necessary for a prosperous writing career.