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Kategoria BISAC: Business & Economics >> Sales & Selling - Management
ilość książek w kategorii: 2006
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Toward a Better Understanding of the Role of Value in Markets and Marketing
ISBN: 9781780529127 / Angielski / Twarda / 275 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different...
In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-cre...
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cena:
506,18 |
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Review of Marketing Research
ISBN: 9781781907603 / Angielski / Twarda / 306 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experience and experimental marketing, designing and pricing digital content products/ services and nation equity. Authors include senior Chaired professors from such prestigious institutions as Wharton and Columbia. This volume adds to the already formidable body of knowledge built up by this highly...
Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and unive...
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cena:
582,89 |
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Business-to-Business Brand Management
ISBN: 9781848556706 / Angielski / Twarda / 504 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book features chapters that address aspects of the marketing mix for business-to-business and industrial marketers. It includes papers that provide brand management insights for managers.
Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service bra...
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cena:
588,00 |
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Handbook of Marketing and Finance
ISBN: 9781849802727 / Angielski / Twarda / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. The need to demonstrate this importance has also become clear. Top managers are constantly challenging marketers to document marketing's contribution to the bottom-line and link marketing investments and assets to metrics that matter to them. This Handbook relates marketing actions to various types of risk and return metrics that are typically used in the domain of finance. It provides current knowledge of this marketing-finance interface...
Many organizations have found that the value to business operations and financial performance created by the marketing function has become very import...
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cena:
838,61 |
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The Billion-Dollar Deal: Consultative Selling
ISBN: 9780989092500 / Angielski / Miękka / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Michael Maupin was a sales professional at IBM for 10 years. He rose through the ranks, earning many awards and promotions before ultimately taking over the Mid-Atlantic States sales team of this $100 billion IT conglomerate. When Michael and his team received the opportunity of their careers, he was ready. He had spent his entire career preparing for this moment: a Billion-Dollar Deal. Little did he know, it would become the toughest challenge he would ever face. Often the pressure and public exposure he and his team experienced caused them to wish this opportunity had never presented...
Michael Maupin was a sales professional at IBM for 10 years. He rose through the ranks, earning many awards and promotions before ultimately taking ov...
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cena:
67,65 |
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Selling With Authority: Quick Reference Guide
ISBN: 9781477559390 / Angielski / Miękka / 110 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In his recent book, Selling With Authority, Greg Parham seeks to distill the essence of what makes a salesperson successful. Whether you are selling a product, a service or even an idea to friends or family, we are all salespeople. Selling With Authority provides a framework to effectively transition from pitching an idea to building credibility and making recommendations. Greg Parham's Selling With Authority is a quick reference guide and is intended to be used again and again to reinforce the lessons included within. Drawing on his extensive sales experience across multiple industries,...
In his recent book, Selling With Authority, Greg Parham seeks to distill the essence of what makes a salesperson successful. Whether you are selling a...
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cena:
39,87 |
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Don't Miss That Sale: Home Performance - Based Selling
ISBN: 9780991428908 / Angielski / Miękka / 156 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A how to business book for business owners, sales people, service technicians who want to learn the methodology on home performance based selling. This book also provides how to set goals, how to set up your marketing systems and provides sound business practices.
A how to business book for business owners, sales people, service technicians who want to learn the methodology on home performance based selling. Thi...
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cena:
56,83 |
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The Making: A Young American's Search for Riches in the Land Down Under
ISBN: 9780993612213 / Angielski / Miękka / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. If you've ever had a dream to leave your hometown or even your country in search of success this book is a must read. Join Dominic as he leaves his home in Tennessee and travels to Australia on a "Success Adventure." Follow him through the streets of Sydney where he discovers powerful sales principles, teambuilding tactics and business strategies that propelled him on a journey to reach his ultimate goals. His story can easily be your story when you apply his framework and embrace your possibilities.
If you've ever had a dream to leave your hometown or even your country in search of success this book is a must read. Join Dominic as he leaves his ho...
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cena:
72,80 |
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The Art of Sales Management: Revelations of a Goal Maker
ISBN: 9780615903347 / Angielski / Miękka / 216 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. If you're a sales manager who wants to know the secrets of sales management, training effective salespeople, and building teamwork, then in this book you will discover how to get on the road to prosperity right now This book is about sales and sales management, and how it is driven by a goal maker. It is about the understanding of goals, and how to inspire others to achieve their individual goals, as well as the group goals that you set. In fact, if you want to know how to inspire and motivate into existence productive salespeople, then this eBook - "The Art of Sales Management: Revelations...
If you're a sales manager who wants to know the secrets of sales management, training effective salespeople, and building teamwork, then in this book ...
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cena:
59,83 |
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Who Says You Can't Sell Ice to Eskimos?: A Door-to-Door Salesman Who Made Millions Reveals the Timeless Secrets of Selling Anybody, Anything
ISBN: 9781490365251 / Angielski / Miękka / 108 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Parachute me in anywhere in America and I'll write at least one order that day," says author Jim Murphy, which perfectly describes the exuberance and can-do attitude of this remarkable, old-school door-to-door encyclopedia salesman who made millions during his career. Do you have a doorknob close? Do you know what a three-dime bank is? Have you discovered the perfect way to overcome price objections? You will. After sitting down to four days of in-depth interviews, Murphy lays it all out, every trick he used, every tell he watched for to make a sale. This is no ivory-tower theorist but...
"Parachute me in anywhere in America and I'll write at least one order that day," says author Jim Murphy, which perfectly describes the exuberance and...
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cena:
23,91 |
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Quick Guide V - How to Apply Mindfulness to Business Relationships
ISBN: 9781492887836 / Angielski / Miękka / 72 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. When you give a top performer a target to aim for, they look beyond the target. Top performers stretch themselves. They set a range of targets. The minimum being 'success' as defined by others. Success is their target but their purpose is to be the best, and often be seen to be the best. Top performers seek fulfilment through a sense of completeness that they have acknowledged and dealt with everything that is 'incomplete' in their approach to business - specifically business...
When you give a top performer a target to aim for, they look beyond the target. Top performers stretch themselves. They set a range of targets. The mi...
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cena:
23,91 |
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AEC Business Development - The Decade Ahead
ISBN: 9780615848785 / Angielski / Miękka / 178 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
79,78 |
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The Sales Magnet: How to Get More Customers Without Cold Calling
ISBN: 9780985782917 / Angielski / Miękka / 284 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
101,82 |
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Smooth Selling Forever: Charting Your Company's Course for Predictable and Sustainable Sales Growth
ISBN: 9781941870556 / Angielski / Twarda / 138 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Race is on for Smooth Selling What is smooth selling? Think of the successful America's Cup yachting teams as the metaphor. What it takes to win the America's Cup yacht race can readily be likened to winning in sales: 1. Assess. In business the first step is to assess the four critical areas of sales operations: strategy, methodology, performance metrics, and people. 2. Design. Different challenges call for different sales approaches. For instance, do you need a sales team of hunters, farmers, or both? 3. Deploy. In business you need to deploy the sales... The Race is on for Smooth Selling What is smooth selling? Think of the successful America's Cup yachting teams as the metaphor. What it take... |
cena:
113,84 |
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Pocket Sales Training and Coaching Guide: Concise and to the Point
ISBN: 9781533001405 / Angielski / Miękka / 32 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
21,51 |
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Only Sales Guide You'll Ever Need
ISBN: 9780735211674 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience. Anthony Iannarino never set out to become a salesman, let alone a sales manager, speaker, coach, or writer of the most prominent blog about the art and science of great selling. He fell into his profession by accident, as a day job while pursuing rock-and-roll stardom. Once he realized he'd never become the next Mick Jagger, Iannarino turned his focus to a question...
The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales succe...
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cena:
156,00 |
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The Sales Boss: The Real Secret to Hiring, Training and Managing a Sales Team
ISBN: 9781119286646 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The step-by-step guide to a winning sales team
The Sales Boss reveals the secrets to great sales management, and provides direct examples of how you can start being that manager today. The not-so-secret -secret- is that a winning sales team is made up of high performers--but many fail to realize that high performance must be collective. A single star cannot carry the entire team, and it's the sales manager's responsibility to build a team with the right balance of skills, strengths, and weaknesses. This book shows you how to find the exact people you need, bring them... The step-by-step guide to a winning sales team
The Sales Boss reveals the secrets to great sales management, and provides direct exam... |
cena:
120,77 |
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Consultative Selling: The Hanan Formula for High-Margin Sales at High Levels
ISBN: 9780814437506 / Angielski / Miękka / 258 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. If you're tired of taking an outsider's approach to the sales process-trying to get past gatekeepers who look at purchasing decisions on a case-by-case basis, simplistically judging your products' or services' value and comparing them to your competitors'-it's time to change your mindset. Consultative Selling shows you how to move beyond looking at yourself as a vendor and instead partner with your clients, helping them to make profit-improving business decisions validated by their return on investment. Providing a highly specific and consistently successful approach to sales, this revised...
If you're tired of taking an outsider's approach to the sales process-trying to get past gatekeepers who look at purchasing decisions on a case-by-cas...
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cena:
87,38 |
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The Modern Sales System
ISBN: 9780965762625 / Angielski / Miękka / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Most salespeople fail... not because they lack talent, but because they don't know how to manage the selling process. In this groundbreaking book, author and sales coach Carl Henry shares his simple system for finding and keeping clients. Lessons include: Why every sale has a beginning, a middle, and an end What most salespeople don't understand about prospecting The best ways to identify customer personality buying styles When and how to ask for an order What you can to stop yourself from sabotaging a sale with price objections ... and a lot more. The MODERN Sales System is being used by...
Most salespeople fail... not because they lack talent, but because they don't know how to manage the selling process. In this groundbreaking book, aut...
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cena:
110,96 |
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Secrets of a Strategic Business Coach: 10 Strategies to Build Your Business -- Faster!
ISBN: 9780996509107 / Angielski / Miękka / 148 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Secrets of a Strategic Business Coach reveals 10 Strategies for the self-employed and small business owner to be more effective, productive and fulfilled. In this book you'll learn how to:
Jack Rand coaches service professionals to build businesses that are consistent with their... Secrets of a Strategic Business Coach reveals 10 Strategies for the self-employed and small business owner to be more effective, productive and ful... |
cena:
84,93 |
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