Knowledge Management - Why Companies choose Knowledge Management
ISBN: 9783867462488 / Angielski / Miękka / 48 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Diploma Thesis from the year 1999 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, Reutlingen University, language: English, abstract: Increasingly, companies have started to recognise that with the transition from the industrial age to the knowledge era they are being forced to develop knowledge management strategies and tools to remain competitive. However, it is difficult to identify viable knowledge strategies and guidelines for the implementation of knowledge management. Research showing how employees view knowledge...
Diploma Thesis from the year 1999 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1...
|
|
cena:
206,98 zł |
Presenting Across Cultures
ISBN: 9783981538205 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Presenting Across Cultures shows those needing to make international business, sales, and marketing presentations - how to adapt their structure, delivery style, content and message in 16 key markets and regions around the world. There is also a chapter on what to do when presenting to an internationally mixed audience, how to work with visual support in different cultures. The book will also be of value for those making non business-related presentations.
Presenting Across Cultures shows those needing to make international business, sales, and marketing presentations - how to adapt their structure, deli...
|
|
cena:
151,45 zł |
21 Ways to Add $100,000 to Your Business
ISBN: 9781937944148 / Angielski / Miękka / 110 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Are you ready to accelerate your small business income? This book will guide you through 21 unique ways to add $100,000 to your business in one year. Inside these pages, discover: What to price various products and services to meet your market's needs and your desired income level; Specific examples in each Way to use that method to create $100,000; The secret to continuity programs that generate cash; How to take your business to the next level through certification and licensing programs; and more
Are you ready to accelerate your small business income? This book will guide you through 21 unique ways to add $100,000 to your business in one year. ...
|
|
cena:
34,15 zł |
Total Loyalty Marketing: Mit Begeisterten Kunden Und Loyalen Mitarbeitern Zum Unternehmenserfolg
ISBN: 9783658018849 / Niemiecki / Miękka / 290 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Treue Kunden sind die besten Kunden.Mit Begeisterung empfehlen sie Leistungen weiter, wenn sie selbst von kompetenten, loyalen Mitarbeitern betreut worden sind. Diese Loyalitat auf beiden Seiten gibt es allerdings nicht geschenkt man muss sie sich verdienen. In diesem Buch wird deutlich, wie. Treue Kunden sind die besten Kunden.Mit Begeisterung empfehlen sie Leistungen weiter, wenn sie selbst von kompetenten, loyalen Mitarbeitern betreut... |
|
cena:
218,68 zł |
Mit Feel Management Erfolgreicher Im Vertrieb: So Schöpfen Sie Ihre Potenziale Aus
ISBN: 9783658018993 / Niemiecki / Miękka / 205 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Vertrauen weckt Vertrauen das gilt auch fur das komplexe Gefuge zwischen Verkaufer und Kunde. Alte Verkaufstricks und Kniffe sind heutzutage leicht durchschaubar und konnen beim Kunden zu Verstimmungen fuhren. Ein offenes Miteinander und bewusste Kommunikation konnen die Arbeit auf allen Seiten beflugeln. Basis einer langfristigen und vertrauensvollen Kooperation muss es daher sein, im Zielmarkt authentisch zu agieren, Wertschatzung und folglich eine nachhaltige Beziehung aufzubauen. Um dies zu erreichen, sollte jeder Sales-Profi zunachst an sich selbst arbeiten. Ruth Marquardt und... Vertrauen weckt Vertrauen das gilt auch fur das komplexe Gefuge zwischen Verkaufer und Kunde. Alte Verkaufstricks und Kniffe sind heutzutage leicht... |
|
cena:
182,22 zł |
Retail Business: Perspektiven, Strategien, Erfolgsmuster Mit Fallstudien Und Praxisbeispielen Von Aldi, Budnikowsky, Dell, Görtz, Hugo
ISBN: 9783834945549 / Niemiecki / Miękka / 461 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Der Einzelhandel steht vor den vermutlich grossten Herausforderungen seiner Geschichte: Der demografische Wandel fuhrt zu neuen Bedurfnisstrukturen und andersartigem Einkaufsverhalten, die Konsumenten verandern ihre Verhaltensweisen im Umgang mit Medien und Bestellwegen, jahrzehntelange Loyalitaten brechen auf, Markenartikelhersteller werden selbst als Retailer aktiv, vertikale Ketten setzen ihren Vormarsch fort, vollig neuartige Geschaftsmodelle setzen sich durch, traditionelle Anbieter geraten massiv in die Defensive, etablierte Einzelhandler mussen aufgeben, wenn ihre... Der Einzelhandel steht vor den vermutlich grossten Herausforderungen seiner Geschichte: Der demografische Wandel fuhrt zu neuen Bedurfnisstrukturen... |
|
cena:
328,01 zł |
Loyalty cards in the apparel industry in Germany and Spain: Is the implementation of a global marketing approach reasonable when operating both in a S
ISBN: 9783656206576 / Angielski / Miękka / 140 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, South Bank University London (Faculty of Business), language: English, abstract: The dissertation with the title 'Loyalty Cards in the Apparel Retail Industry: A comparative analysis to detect store loyalty tendencies and the success factors of loyalty cards in Germany and Spain is a partial fulfilment of the requirement for obtaining the Master's of Science degree in International Business at the London South Bank University, London, United...
Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: ...
|
|
cena:
369,31 zł |
The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online Networking
ISBN: 9780071768504 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Cold-calling is history--your future is in social media The growth of LinkedIn, Twitter, and Facebook have revolutionized how business is done. Professionals of every type-including your prospective buyers-are migrating in droves to social media to find solutions. If you want their business, you have to be there, too. Traditional sales methods like cold calling are no longer effective. Social media platforms are now your best tools. The Social Media Sales Revolution reveals the enormous opportunities now available for developing relationships and gaining new... Cold-calling is history--your future is in social media The growth of LinkedIn, Twitter, and Facebook have revolutionized how busine... |
|
cena:
167,49 zł |
Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network
ISBN: 9780071805568 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Start Marketing NOW on the World's Fastest-Growing Website
You thought Facebook, YouTube, and Twitter were big? Pinterest is outpacing them all. As a marketer, you can't afford to ignore this amazing new platform. Why should you start marketing right now on Pinterest? In a word: MORE. You'll drive more traffic, get more customers, and make more money than ever Pinterest Power provides all the tools, tips, and strategies you need to get going--right now, the right way. "Pinterest has unimaginable potential as a marketing and customer relationship building tool. In... Start Marketing NOW on the World's Fastest-Growing Website
You thought Facebook, YouTube, and Twitter were big? Pinterest is outpacing them all. A... |
|
cena:
120,25 zł |
Essentials of Corporate Communication : Implementing Practices for Effective Reputation Management
ISBN: 9780415328265 / Angielski / Twarda / 328 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company s key audience depends upon all of the company s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation.... This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the m... |
|
cena:
917,50 zł |
The Retailing Reader
ISBN: 9780415356398 / Angielski / Miękka / 474 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Most of us think we know something about retailing: we shop, we buy, we consume. But retailing, perhaps more than any other economic sector, has been transformed fundamentally over the last thirty years, both economically and culturally. Featuring work from seminal theorists in the area and charting the development of retailing as an important discipline in its own right, this superb volume examines the key themes in contemporary retailing. Organized into five sections, each of which includes an illuminating editorial overview, The Retailing Reader examines: ...Most of us think we know something about retailing: we shop, we buy, we consume. But retailing, perhaps more than any other economic sector, has be... |
|
cena:
356,76 zł |
Selling The Invisible: A Field Guide to Modern Marketing
ISBN: 9780446672313 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and ho...
|
|
cena:
77,39 zł |
Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
ISBN: 9780470639337 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The first book devoted entirely to B2B social marketing
B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media... The first book devoted entirely to B2B social marketing
B2B markets are fundamentally different from consumer markets. Decisions are made on value,... |
|
cena:
117,99 zł |
The Road to Luxury: The Evolution, Markets, and Strategies of Luxury Brand Management
ISBN: 9780470830024 / Angielski / Twarda / 432 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the... A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury bus... |
|
cena:
268,28 zł |
How to Sell Anything to Anybody
ISBN: 9780743273961 / Angielski / Miękka / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Joe Girard, "the world's greatest salesman," shares the system of salesmanship that has made him a renowned success in his field. "Salesmen are made, not born. If I did it, you can do it."
-- Joe Girard In his fifteen-year selling career, author Joe Girard sold 13,001 cars, a Guinness World Record. He didn't have a degree from an Ivy League school -- instead, he learned by being in the trenches every day that nothing replaces old-fashioned salesmanship. He insists that by building on basic principles of trust and hard work, anyone can do what he did. This bestselling... Joe Girard, "the world's greatest salesman," shares the system of salesmanship that has made him a renowned success in his field. "Salesmen are...
|
|
cena:
56,74 zł |
The Winning Bid: A Practical Guide to Successful Bid Management
ISBN: 9780749468323 / Angielski / Miękka / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Winning Bid is an easy-to-read practical guide that teaches small business entrepreneurs, B2B contractors, account executives, contract managers and non-profits seeking grants how to think like professional bid managers. It explains key skills for bid professionals, such as getting to know a customer, competing with other bidders and landing the deal. Jaques also offers a unique view from the buyer's side -- featuring feedback from buyers on their experiences of being on the receiving end of bids. Ideal for anyone engaged in bidding activity, from the bid novice to the... The Winning Bid is an easy-to-read practical guide that teaches small business entrepreneurs, B2B contractors, account executives, contract... |
|
cena:
160,91 zł |
Fundamentals of Advertising
ISBN: 9780750615624 / Angielski / Miękka / 400 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Useful for both professionals and students, this book covers advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. It uses examples to illustrate their themes and contains a series of guidelines and checklists of value not only to students but also to those who apply the various techniques.
Useful for both professionals and students, this book covers advertising and its associated promotional areas, including public relations, sales promo...
|
|
cena:
280,30 zł |
Brand Revolution: Rethinking Brand Identity
ISBN: 9781137019486 / Angielski / Twarda / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.
Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her ...
|
|
cena:
194,97 zł |
Inside City Tourism: A European Perspective
ISBN: 9781845411701 / Angielski / Miękka / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Cities are the dominant geographical focus of business and leisure tourism travel, and cities everywhere are regenerating and reinventing themselves so as to attract visitors, students and investment. Inside City Tourism explores the organisational challenges to which this gives rise, and in particular examines the history, structure and functioning of the urban delivery mechanisms set up to raise profile and maximise tourism. The book is written by the Chief Executive Officer of European Cities Marketing who - as a former tourism academic and city marketing professional - is uniquely... Cities are the dominant geographical focus of business and leisure tourism travel, and cities everywhere are regenerating and reinventing themselve... |
|
cena:
160,69 zł |
How to Sell and Market Your Book
ISBN: 9781908775696 / Angielski / Miękka / 150 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Covers new media opportunities and targeted at both self-published and traditionally-published authors. All authors want to sell as many copies of their books as possible. They also want to raise their literary profile as high as possible. There are more new routes to publication and also for sales and marketing than ever before. But where does the author start in such a competitive market? This book sets out clearly the promotional tools available and advises which paths are likely to sell the highest number of copies and which will help to establish the writer's name as a published author....
Covers new media opportunities and targeted at both self-published and traditionally-published authors. All authors want to sell as many copies of the...
|
|
cena:
67,29 zł |