Kategoria BISAC: Business & Economics >> Sales & Selling - General

Whiteboard Selling offers a step-by-step approach to transforming your message and selling style by using powerful visual stories that inspire and engage customers and prospects. Free your sales force from relying on slides and other static sales tools during the sales process. Whiteboard Selling offers practical guidance and skills to enable marketing and sales teams to quickly adopt visual story telling practices that apply to today's fast-moving, competitive selling...

In today's commodity-based marketplace it is harder than ever to differentiate even the most superlative services and products. The sales presentation provides the most powerful opportunity to do so. Make It All About Them reveals the truth behind the traditional rules of presentations and offers sales professionals a new way forward. It explains why focusing on three key points trumps a presentation full of details, why plain English always wins over jargon, why the audience doesn't need to know how important you...

Pricing is one of the most important--and difficult--marketing problems companies face when launching new products. Unfortunately, the research that goes into making optimal pricing decisions is a very time-consuming process--unless, that is, you can afford to pay a consultant or outside agency to do it for you. But if you're like most small- to medium-sized business owners and managers, time and money are two things you absolutely don't have to spare. Problem...

Personal accountability is the secret weapon of every successful sales professional. It is the secret weapon of Where Winners Live co-author Dave Porter, who became the owner and CEO of Baystate Financial Services at age 35 and grew it into a $100 million-a-year business over the next 15 years. It is the secret weapon of Where Winners Live co-author Linda Galindo, who transformed herself from the self-proclaimed Queen of Victims into an entrepreneur, business coach, consultant and speaker whose typical audience numbers 500 or more.

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.

The second edition of Retail Marketing and Branding includes the following updates:

* New and updated case examples

* Updated figures and examples throughout

* New interviewers with recent experiences

* Additional chapters

Given all of this, it can be hard for those who work in retailing to accept that the industry as we know it is living on borrowed time, on the brink...

"After I sent my team to the Question Based Selling program, not only was the feedback from the training outstanding, but we experienced an immediate positive impact in results."--Jim Cusick, vice president of sales, SAP America, Inc.

"Following the program, even our most experienced salespeople raved, saying QBS was the best sales training they have ever experienced "--Alan D. Rohrer, director of sales, Hewlett Packard

For nearly fifteen years, The Secrets of Question Based Selling has been helping great salespeople live you deliver big results. It's commonsense approach has become...

The Stranger's Long Neck is a practical guide for any manager wishing to improve their organisation's online performance. Web content specialist, Gerry McGovern, explains that all websites have a small set of tasks, or 'long necks', that are important to its customers and that must be easy to complete or customers will go elsewhere. The Stranger's Long Neck shows how to tune in effectively to what your customers want - and then deliver it with aplomb.

Understanding customer needs can be a difficult task when customers are 'strangers', in that he or she is always 'on the...

--Jill Konrath, author of SNAP Selling andSelling to Big Companies

Using Technology to Sell: Tactics to Ratchet Up Resultsshows salespeople and sales managersthe most effective ways to leverage a variety of technologies to increase sales and gain...

- Keep It Simple: Make things easy and clear for your customers.
- Be iNvaluable: Stand out by being the person your customers can't live without.
- Always Align: Make sure you're in synch with your customers' objectives, issues, and needs.
- Raise Priorities: Keep...

Learn how to convert leads to sales, motivate yourself and motivate others, give killer presentations, and keep your sense of humor.

This new edition includes:

• New examples using the latest advances in sales presentation technology
• Up-to-date cases of these successful habits in action
• Five bonus habits showing readers how to overcome mistakes, set sales timetables, and...

Real selling is about understanding customers' goals and helping them to buy, not topping off a template presentation with a pushy attitude. So how do you put relationships first and still get results?

Sales Therapy smashes the age-old sales model with an effective new approach grounded in behavioural psychology. It is natural and effortless to use because it mirrors the way people actually interact with each...