Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage
Pricing is one of the most important--and difficult--marketing problems companies face when launching new products. Unfortunately, the research that goes into making optimal pricing decisions is a very time-consuming process--unless, that is, you can afford to pay a consultant or outside agency to do it for you. But if you're like most small- to medium-sized business owners and managers, time and money are two things you absolutely don't have to spare. Problem...
Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage