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Marketing: The Enyclopedic Dictionary
ISBN: 9780631211266 / Angielski / Miękka / 600 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it also covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice.
Marketing is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional...
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cena:
190,70 |
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The Blackwell Encyclopedic Dictionary of Managerial Economics
ISBN: 9780631214830 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Blackwell Encyclopedic Dictionary of Managerial Economics provides clear, concise, up to the minute and highly informative definitions and explanations covering the whole field of managerial economics. Bringing together specially commissioned and carefully edited entries from an international team, this will become the standard reference for students, researchers, academics and practitioners.
The Blackwell Encyclopedic Dictionary of Managerial Economics provides clear, concise, up to the minute and highly informative definitions and ...
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cena:
237,10 |
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Why Smart People Do Dumb Things
ISBN: 9780671892586 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Culled from business headlines and corporate files, this examination of the ultimate in boardroom breakdown describes, in entertaining anecdotes, the mega-mistakes made by highly regarded leaders in business and public life.
Culled from business headlines and corporate files, this examination of the ultimate in boardroom breakdown describes, in entertaining anecdotes, the ...
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cena:
76,88 |
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Protect from Business Lawsuits: An Employee's Guide to Avoiding Workplace Liability
ISBN: 9780684856551 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. THE ESSENTIAL BOOK EVERY EMPLOYEE NEEDS TO AVOID WORKPLACE LIABILITY
Corporate litigation has spun out of control and can cost up to 10 percent of overall earnings. Changes in the law enabling lawyers to mount business tort claims have caused damages to soar sky-high. In this groundbreaking book, Thomas Schweich, a pioneer in the field of preventive law, turns the tables and offers managers and all employees who act as agents a manual for avoiding the mistakes that could land them in court. In comprehensible layman's terms, Schweich shows employees from companies of all kinds... THE ESSENTIAL BOOK EVERY EMPLOYEE NEEDS TO AVOID WORKPLACE LIABILITY
Corporate litigation has spun out of control and can cost up to 10 pe... |
cena:
65,32 |
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New Rules @ Work: 79 Etiquette Tips, Tools, and Techniques to Get Ahead and Stay Ahead
ISBN: 9780735204072 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. For anyone who's breaking in, moving up, or just trying to make a great professional impression, this essential guide offers real-life anecdotes and advice to help you build competence and confidence in the tricky arena of modern business etiquette. Includes:
For anyone who's breaking in, moving up, or just trying to make a great professional impression, this essential guide offers real-life anecdotes and a...
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cena:
92,48 |
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Nail the Job: Every Tool You'll Need to Land Your Dream Job
ISBN: 9780738207445 / Angielski / Miękka / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Whether you're looking for entry-level work, short-term job experience that can lead to a satisfying career, or a specific, advertised job, the ability to convince a prospective employer of your abilities -on paper and in person-will be crucial to your success. Nail the Job gives you the competitive edge with tips and advice for the job search: --From insipid to inspired: what constitutes a winning cover letter--How to write a targeted, knock-'em dead resume--How to leave perfect voice-mail and e-mail messages--What you need to know about your potential employer and how to use that knowledge...
Whether you're looking for entry-level work, short-term job experience that can lead to a satisfying career, or a specific, advertised job, the abilit...
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cena:
97,06 |
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Dictionary of Transport and Logistics
ISBN: 9780749435714 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This unique, single volume dictionary aims to make sense of the language of generic terms, jargon, abbreviations and management buzzwords, to say nothing of the legal terms and definitions, that has grown up around the transport and logistics industries.
This unique, single volume dictionary aims to make sense of the language of generic terms, jargon, abbreviations and management buzzwords, to say noth...
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cena:
283,50 |
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Stats To Go
ISBN: 9780750645560 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A guide for hospitality, leisure and tourism students on using statistics and statistical techniques. It makes minimal use of technical language and there are clear definitions of essential terms and notations. Interpretation is emphasized, rather than technique, and the text employs thematic and illustrative examples based on a variety of hospitality contexts. The examples include licensed premises, fast food outlets, hotels, and theme parks and their environments.
A guide for hospitality, leisure and tourism students on using statistics and statistical techniques. It makes minimal use of technical language and t...
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cena:
235,04 |
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Business Skills for Engineers and Technologists
ISBN: 9780750652100 / Angielski / Miękka / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The scope of Business Skills for Engineers and Technologists is wider than many traditional business texts, including hot topics such as e-commerce, business ethics and law, as well as fully up-to-date coverage of management issues and finance. The interactive style of the book is ideally suited for the study of business and management topics. Rather than focussing solely on management theory, the subjects are explored within real-world engineering contexts through numerous case studies and activities, which bring the content to life and create a highly accessible text for the student... The scope of Business Skills for Engineers and Technologists is wider than many traditional business texts, including hot topics such as e-commerce... |
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215,45 |
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Career-Making in Postmodern Academia: Process, Structure, and Consequence
ISBN: 9780761830153 / Angielski / Miękka / 230 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume examines academic careers and career-making endeavors in contemporary society. It serves as a critical forum for theoretical reflection and generalization, a thought-provoking reference for institutional innovation and reform, and a down-to-earth guide for individual learning and practice.
This volume examines academic careers and career-making endeavors in contemporary society. It serves as a critical forum for theoretical reflection an...
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cena:
235,10 |
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Dictionary of Strategy: Strategic Management A-Z
ISBN: 9780761930723 / Angielski / Twarda / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Dictionary of Strategy: Strategic Management A-Z is a lively, contemporary sourcebook that will help illuminate major debates, issues, and scholarship in strategic management. The dictionary is a teaching tool that introduces the reader to the major terms in the field, giving them a general framework of strategic management. The book presents a unique, existential view of strategy that emphasizes strategic debate of the big issues, strategic thinking at all levels of an organization, and the idea that that one can start at many different points and gain information about the... The Dictionary of Strategy: Strategic Management A-Z is a lively, contemporary sourcebook that will help illuminate major debates, issues, and scho... |
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651,40 |
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Dictionary of Strategy: Strategic Management A-Z
ISBN: 9780761930730 / Angielski / Miękka / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This dictionary of terms and concepts is a lively, contemporary source book whose intent is to help illuminate major debates, issues, and scholarship in strategic management. Dictionary of Strategy presents over 550 terms, all compiled through the author's years of teaching MBA courses, presents strategy in a historical context showing how views have changed and evolved, and inviting the reader to think more deeply about the issues raised. It offers a flexible framework for understanding terms and topics in a broader strategic management perspective. The terms and concepts reflect very recent...
This dictionary of terms and concepts is a lively, contemporary source book whose intent is to help illuminate major debates, issues, and scholarship ...
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cena:
411,41 |
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Success for Dummies
ISBN: 9780764550614 / Angielski / Miękka / 384 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Zig Ziglar has inspired and motivated hundreds of thousands of people the world over, through his wildly popular seminars and bestselling books and audiotapes. One reason for Zig's continuing popularity is that his message is so simple and obvious once you've really heard it: success isn't just about how much money you make or what you own, it's a matter of personal fulfillment and the quality of your relationships-with your co-workers and customers, family, friends and neighbors, and especially with yourself. Another reason Zig is one of today's most sought-after motivational speakers...
Zig Ziglar has inspired and motivated hundreds of thousands of people the world over, through his wildly popular seminars and bestselling books and au...
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cena:
77,03 |
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Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas Into Epidemics by Helping Your Customers Do the Marketing Thing for You.
ISBN: 9780786887170 / Angielski / Miękka / 234 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The book that sparked a marketing revolution.
"This is a subversive book. It says that the marketer is not--and ought not to be--at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell, author of The Tipping Point. Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful... The book that sparked a marketing revolution.
"This is a subversive book. It says that the marketer is not--and ought not to be--... |
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77,03 |
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Manager's Guide to Excellence in Public Relations and Communication Management
ISBN: 9780805818109 / Angielski / Miękka / 270 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations -- large or small -- that...
This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Busi...
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cena:
239,94 |
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The Librarian's Career Guidebook
ISBN: 9780810850347 / Angielski / Miękka / 592 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Sage advice and career guidance is offered by sixty-four information professionals from diverse positions and workplaces. This practical guide addresses a wide variety of career issues. The advice is aimed at librarians in various stages of a career: prospective librarians, M.L.S. students, and entry-level librarians, as well as experienced information professionals. Covers: - Career options - Education - The job search - On-the-job experience - Professional development - Essential skills and strategies for enjoying your career
Sage advice and career guidance is offered by sixty-four information professionals from diverse positions and workplaces. This practical guide address...
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cena:
313,46 |
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What Were They Thinking?
ISBN: 9780812932034 / Angielski / Miękka / 260 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Those ignorant of the mistakes of the past are bound to lose a lot of money.That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed it.There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry.Their mission: to avoid the misguided, expensive, and occasionally ludicrous mistakes that trip up even top companies.
In What Were They Thinking?, McMath shows you how to avoid such mistakes, with more that eighty marketing lessons he's learnedfrom his long... Those ignorant of the mistakes of the past are bound to lose a lot of money.That's why Bob McMath founded the New Products Showcase and Learning Cente...
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cena:
73,22 |
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Do Skills Predict Profits: A Study of Successful Entrepreneurship
ISBN: 9780815316770 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. First Published in 1994. Routledge is an imprint of Taylor & Francis, an informa company.
First Published in 1994. Routledge is an imprint of Taylor & Francis, an informa company.
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cena:
808,12 |
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Rights at Work: Employment Relations in the Post-Union Era
ISBN: 9780815721055 / Angielski / Miękka / 265 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. With growing international competition, American firms have been gaced with increasing pressures to produce better products, cut costs, and improve efficiency. As a result, American employers have changed many of their long-standing labor priorities. Work-force stability has become less important; long-term commitments have become less attractive; and labor costs, especially fringe benefits, have come under increased scrutiny. With this large reorganization of work forces and priorities, Americans are again faced with the significant questions of what rights workers haveand should havein... With growing international competition, American firms have been gaced with increasing pressures to produce better products, cut costs, and improve... |
cena:
93,01 |
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Southern Hospitality: Tourism and the Growth of Atlanta
ISBN: 9780817309725 / Angielski / Miękka / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This work shows how the cultural tradition of hospitality has encouraged the growth of Atlanta's convention and tourist industry and contributed to the city's rapid development. It concludes that people in central Atlanta - mostly African Americans - have not shared equally in the region's growth.
This work shows how the cultural tradition of hospitality has encouraged the growth of Atlanta's convention and tourist industry and contributed to th...
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cena:
137,09 |
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