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Marketing Management: A Cultural Perspective
ISBN: 9781138561403 / Angielski / Twarda / 564 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. Marketing Management: A Cultural Perspective provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, socio-cultural and political factors and their effects on market outcomes.The authors highlight the benefits that managers can reap from applying interpretive cultural approaches...
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. Marketing Management: A Cultural Perspective ...
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cena:
730,17 |
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Crisis Management: Resilience and Change
ISBN: 9781506328690 / Angielski / Miękka / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
554,93 |
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Business-To-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times
ISBN: 9783319864747 / Angielski / Miękka / 92 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
221,90 |
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Create and Deliver a Killer Product Demo: Tips and Tricks to Wow Your Customers
ISBN: 9781484239537 / Angielski / Miękka / 91 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
125,74 |
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Intellectual Capital in German Non-Profit Organisations: An Empirical Study
ISBN: 9783319873640 / Angielski / Miękka / 233 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
403,47 |
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Being You: How to Build Your Personal Brand and Confidence
ISBN: 9781925335927 / Angielski / Miękka / 286 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
65,53 |
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The Political Economy of City Branding
ISBN: 9780367109707 / Angielski / Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
238,48 |
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Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World
ISBN: 9783319796345 / Angielski / Miękka / 219 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a handful of star brands, the book addresses the real, day-to-day wine world. In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity,...
This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studie...
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cena:
229,96 |
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Decoding Branding: A Complete Guide to Building and Revamping Brands in the Age of Disruption
ISBN: 9781138802667 / Angielski / Twarda / 234 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
754,51 |
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Decoding Branding: A Complete Guide to Building and Revamping Brands in the Age of Disruption
ISBN: 9781138802674 / Angielski / Miękka / 234 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
199,53 |
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Lunch With The Wild Frontiers: A History of Britpop and Excess in 131/2 Chapters
ISBN: 9781911036494 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A hilarious and well-crafted memoir of music and excess from the PR legend who accidentally invented Britpop.
A hilarious and well-crafted memoir of music and excess from the PR legend who accidentally invented Britpop.
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cena:
75,42 |
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Crystallizing Public Opinion
ISBN: 9781684222360 / Angielski / Miękka / 160 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
41,07 |
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Storytelling in Organizations: A Narrative Approach to Change, Brand, Project and Knowledge Management
ISBN: 9783662585818 / Angielski / Miękka / 119 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
242,07 |
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The Streaming Media Guide: How to Successfully Integrate Streaming Media Into Your Communications Strategy
ISBN: 9781138367517 / Angielski / Twarda / 172 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
175,19 |
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The Event Manager's Bible 3rd Edition: The Complete Guide to Planning and Organising a Voluntary or Public Event
ISBN: 9781472143464 / Angielski / Miękka / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Anyone responsible for organising a voluntary or public event will want to do it safely and well, complying with the legislation relating to different aspects of their event. This book will help you to research, plan, organise, manage and deliver any event, match, show, tournament or function that will be attended by more than a handful of people. You may be running a gymkhana, fete, fun run, steam fayre, half marathon, carnival, school sports day, jumble sale, tennis tournament, car boot sale, model aircraft show or even a huge pop festival or Formula 1 car race. Whatever it is, the...
Anyone responsible for organising a voluntary or public event will want to do it safely and well, complying with the legislation relating to different...
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cena:
85,71 |
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Marketing Wisdom
ISBN: 9789811342837 / Angielski / Miękka / 171 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
242,07 |
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Strategische Kommunikation Deutscher Großkirchen: Von Kirchlicher Publizistik Zur Strategischen Kirchenkommunikation
ISBN: 9783658246136 / Niemiecki / Miękka / 367 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
226,25 |
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Linguistic Pragmatics of Intercultural Professional and Business Communication
ISBN: 9783319886503 / Angielski / Miękka / 145 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
363,12 |
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Crystallizing Public Opinion
ISBN: 9781947844919 / Angielski / Twarda / 156 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
85,33 |
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Crystallizing Public Opinion
ISBN: 9781947844926 / Angielski / Miękka / 156 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
49,05 |
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