The Streaming Media Guide: How to Successfully Integrate Streaming Media Into Your Communications Strategy

ISBN-13: 9781138367517 / Angielski / Twarda / 2019 / 172 str.

Michael D'Oliveiro

Opis

This book demystifies the technology and features behind a successful streaming media service, especially in the context of how it is used by broadcasters and other media organisations. It will equip media professionals with the knowledge to enable confident conversations in the typical media organisation they work in.

Spis treści

List of Figures and Tables, Acknowledgements, Abbreviations, Introduction, Chapter 1. Streaming media today, Getting definitions right, Streaming media today: the basics, Media before the Internet Boom (1990 – 2000), Media during and after the Internet Boom (2001 – 2015), The Media Renaissance (2015 till the present day), New uses of streaming media today, Start with good content, Key takeaways, Chapter 2. Streaming media technology today, What is Cloud? Public Cloud and Private Cloud, Media types, What is an online video platform (OVP), What is a content management system? Cloud storage, What is transcoding and encoding? Video players, Video player features, Video analytics, Recommendation engine, Putting it together: a systems integrator (SI), Key takeaways, Chapter 3. Protecting your streaming media, The basics of encryption, Why we need DRM, Using a digital rights locker, Other ways to protect media, Preventing insider piracy, Key takeaways, Chapter 4. Distributing your streaming media, How traditional distribution worked, How internet distribution works, Internet distribution – the online-to-offline model, Internet distribution – the P2P model, Internet distribution – the CDN model, CDN types, Basic CDN capabilities, Paying for CDN services, Key takeaways, Chapter 5. User experience, What is UI? What is UX? Customer journey mapping – B2C, Customer journey mapping – B2B, Paying for UX/UI, Key takeaways, Chapter 6. Identity access management, Identity data, Authorisation of users, Data privacy of users, Entitlement of users, How entitlements work, IAM for better customer engagement, Compliance, Federated identity management, Paying for IAM services, Key takeaways, Chapter 7. Commercialising your service, How ‘windows’ affect content availability, The advertising model, Measuring advertising success, The subscription model, The transaction model, Hybrid models, Key takeaways, Chapter 8. Live streaming media, Live internal communications, Live external communications, Linear TV streaming, What is an encoder? Cloud encoding, Architecting live streams, Live streaming monitoring, Paying for live streaming, Professional solutions, Parting thoughts, Key takeaways, Bibliography, Index

O autorze

Michael D’Oliveiro has over 20 years of experience, primarily in the broadcast and streaming media industry, both in Australia and South-East Asia. Well-versed in production, operations and product management, Michael was recently Country Head of HOOQ Singapore, the regional, subscription-based streaming platform.