Media Relations in Property
ISBN: 9780728204911 / Angielski / Miękka / 238 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Media relations are a vital tool for helping property companies build shareholder value through stronger brands, develop reputations that drive a flow of new work, and help sell and let properties faster and at a fraction of the cost of other marketing techniques, but such relationships need to be managed properly. This practical and comprehensive book peppered with real case studies and observations from numerous people within the property industry aims to demystify the black art of PR . Some of the topics covered include:
Media relations are a vital tool for helping property companies build shareholder value through stronger brands, develop reputations that drive a f... |
|
cena:
162,74 zł |
Judicial Power and Strategic Communication in Mexico
ISBN: 9780521195218 / Angielski / Twarda / 236 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Although they are not directly accountable to voters, constitutional court judges around the world nevertheless communicate with the general public through the media. In Judicial Power and Strategic Communication in Mexico, Jeffrey K. Staton argues that constitutional courts develop public relations strategies in order to increase the transparency of judicial behavior and promote judicial legitimacy two conditions that are favorable for the exercise of independent judicial power. Yet, in some political contexts there can be a tension between transparency and legitimacy, and for this reason,...
Although they are not directly accountable to voters, constitutional court judges around the world nevertheless communicate with the general public th...
|
|
cena:
239,05 zł |
Pitch Perfect: Communicating with Traditional and Social Media for Scholars, Researchers, and Academic Leaders
ISBN: 9781579223335 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is intended for scholars, researchers, and academic leaders who have a passion to share their knowledge outside their classroom, laboratory, or institution; who want to make a difference; and who believe that the information they possess and ideas they offer are important for a wider public. Pitch Perfect is a practical guide to communicating your knowledge and research to broader audiences.
How do you get yourself heard amid the volume of news and information in today's 24-hour news cycle, and get your message across in an environment where blogs and Twitter vie... This book is intended for scholars, researchers, and academic leaders who have a passion to share their knowledge outside their classroom, laboratory,...
|
|
cena:
116,96 zł |
Power Publicity
ISBN: 9780962433344 / Angielski / Miękka / 194 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Recession-proof your business. Your business can grow while others fail with proven tested methods that anyone (even you!) can follow. These methods are free and almost free to implement and work in any economy
Recession-proof your business. Your business can grow while others fail with proven tested methods that anyone (even you!) can follow. These methods a...
|
|
cena:
113,95 zł |
Storytelling About Your Brand Online & Offline: Effectively message your online (using social media such as LinkedIn, Facebook, and twitter) and offli
ISBN: 9781600051449 / Angielski / Miękka / 166 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "In her book, Bernadette Martin, the "Storytelling Sage," expertly fuses personal branding with storytelling to help people and corporations access their most compelling stories to strengthen their brands." -- William Arruda, President, Reach Personal Branding
As neurological research confirms, storytelling is a powerful communicative tool. In her new book, Personal Branding Strategist, Bernadette Martin demonstrates how stories have transformed corporate images as well as professionals' careers. From Storytelling 2.0 or Digital Storytelling, to interviews with experts to... "In her book, Bernadette Martin, the "Storytelling Sage," expertly fuses personal branding with storytelling to help people and corporations access...
|
|
cena:
110,39 zł |
Crisis Management in the Food and Drinks Industry: A Practical Approach
ISBN: 9781441936202 / Angielski / Miękka / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Few titles could be timelier than the second edition of Crisis Management in the Food and Drinks Industry A Practical Approach. The world is worrying about a human pandemic arising from the avian flu epidemic that is spreading from the Far East, the implications of which could be as great for the food industry as were the outbreaks of foot and mouth disease and BSE. This practical and greatly expanded edition by media and public relations veteran Colin Doeg focuses on the communications aspects of dealing with a crisis. It is global in its coverage of the subject,... Few titles could be timelier than the second edition of Crisis Management in the Food and Drinks Industry A Practical Approach. The world ... |
|
cena:
389,98 zł |
Pressearbeit in Der It-Branche: Erfolgreiches Vermarkten Von Dienstleistungen Und Produkten in Der It-Presse
ISBN: 9783540402527 / Niemiecki / Twarda / 279 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Nach einer kompakten Darstellung der Grundlagen der Pressearbeit arbeiten die Autoren die besonderen Aspekte der IT-Pressearbeit heraus. Schwerpunkte des Buches sind der Aufbau der Pressearbeit, die Darstellung moglicher Aktivitaten und der Instrumente und Strategien, die zur Realisierung zur Verfugung stehen. Ebenso kommt der Einsatz von Presseagenturen und Aufbau und Pflege von Presseportalen zur Sprache. Zahlreiche Beispiele erfolgreicher Presseaktivitaten runden dieses Werk ab. Der Leser erhalt mit diesem Buch einen konkreten Leitfaden zum Aufbau der Pressearbeit und ein... Nach einer kompakten Darstellung der Grundlagen der Pressearbeit arbeiten die Autoren die besonderen Aspekte der IT-Pressearbeit heraus. Schwerpunk... |
|
cena:
255,12 zł |
Public Relations in Unternehmen: Ein Praxis Leitfaden Für Die Öffentlichkeitsarbeit
ISBN: 9783540442608 / Niemiecki / Miękka / 232 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Mitarbeiter/innen einer PR-Abteilung, aber auch Einsteiger, Studierende, Teilnehmer von Weiterbildungsmanahmen und interessierte Manager erhalten in diesem Buch einen Uberblick uber die Tatigkeit einer PR-Abteilung. Sie lernen, die Funktionsweise und das gesamte Instrumentarium zu beherrschen sowie die Stellung der Offentlichkeitsarbeit als Mittler zwischen Unternehmen und Auenwelt zu verstehen.
Die Bedeutung von Image und strategischer PR werden aufgezeigt, die Funktionsweise von Kommunikation erklart und die Arbeitsbedingungen definiert. Das Instrumentarium wird anhand von vielen... Mitarbeiter/innen einer PR-Abteilung, aber auch Einsteiger, Studierende, Teilnehmer von Weiterbildungsmanahmen und interessierte Manager erhalten in d...
|
|
cena:
236,90 zł |
Public Relations, Activism, and Social Change: Speaking Up
ISBN: 9780415897068 / Angielski / Twarda / 180 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Why are some voices louder in public debates than others? And why can't all voices be equally heard? This book draws significant new meaning to the inter-relationships of public relations and social change through a number of activist case studies, and rebuilds knowledge around alternative communicative practices that are ethical, sustainable, and effective. Demetrious offers a powerful critical description of the dominant model of public relations used in the twentieth century, showing that 'PR' was arrogant, unethical and politically offensive in ways that have severely weakened... Why are some voices louder in public debates than others? And why can't all voices be equally heard? This book draws significant new meaning to the... |
|
cena:
737,66 zł |
Gabler Lexikon Medienwirtschaft
ISBN: 9783834901408 / Niemiecki / Twarda Termin realizacji zamówienia: ok. 5-8 dni roboczych. In uber 2.500 Stichwortern bietet das Lexikon aus Sicht der Betriebs- und Volkswirtschaftslehre, der Medien- und Kommunikationswissenschaft, Rechtswissenschaft und Technikwissenschaft einen sowohl aktuellen als auch umfassenden Uberblick zu den Grundlagenbegriffen der Medienwirtschaft und zu den Fachbegriffen einzelner Medienteilmarkte und Wertschopfungsstufen. Als Medienteilmarkte werden berucksichtigt Buch, Musik, Film, Zeitung, Zeitschrift, Horfunk, Fernsehen, Internet und mobile Kommunikation. Bei den Wertschopfungsstufen stehen Contentproduktion, Content-Packaging und Mediendistribution...
In uber 2.500 Stichwortern bietet das Lexikon aus Sicht der Betriebs- und Volkswirtschaftslehre, der Medien- und Kommunikationswissenschaft, Rechtswis...
|
|
cena:
419,16 zł |
Displaying Competence in Organizations: Discourse Perspectives
ISBN: 9780230282636 / Angielski / Twarda / 210 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Competence encompasses or overlaps with notions of efficiency, success, accountability, excellence and self-justification. This collection explores ways in which individuals, teams or groups in organizations discursively present themselves as competent to perform tasks or functions, possibly at a superior level.
Competence encompasses or overlaps with notions of efficiency, success, accountability, excellence and self-justification. This collection explores wa...
|
|
cena:
194,97 zł |
Voice: How to Share Your Message, Your Products and Your Business with the World
ISBN: 9780982842416 / Angielski / Miękka / 226 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
|
cena:
67,59 zł |
The Changing Mo of the Cmo: How the Convergence of Brand and Reputation Is Affecting Marketers
ISBN: 9781409423157 / Angielski / Twarda / 120 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. MaryLee Sachs explores the relationship and increasing blur between the marketing discipline and the public relations profession. How do the two mix? What is their role in a world where the growth of digital and social media has contributed to an increasing lack of control over how brands are perceived? Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with business and consumer brands across the globe, The Changing MO of the CMO explores how some organizations are making the most of a blended approach to communications and marketing and how CMOs can...
MaryLee Sachs explores the relationship and increasing blur between the marketing discipline and the public relations profession. How do the two mix? ...
|
|
cena:
162,74 zł |
360 Degrees of Success: Money, Relationships, Energy, Time: The 4 Essential Ingredients to Create Personal and Professional Success in Your Li
ISBN: 9781614489108 / Angielski / Miękka / 150 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "360 Degrees of Success "gives you the tools and the formulas to create your 360 degrees of personal, professional and business success. You will learn how to link the 4 essential ingredients, Money, Relationships, Energy, Time ... successfully in 90-180 days.
If you are a professional---"360 Degrees of Success" is for you A student graduating---seeking employment---"360 Degrees of Success" is for you If you have an entrepreneurial mind looking to open up a business---"360 Degrees of Success" is a must read If you are a homemaker looking to find happiness and reduce your... "360 Degrees of Success "gives you the tools and the formulas to create your 360 degrees of personal, professional and business success. You will lear...
|
|
cena:
77,09 zł |
Abschied Von Der Top-Down-Kultur: Verantwortungsbewusst Führen, Besser Miteinander Umgehen
ISBN: 9783834931863 / Niemiecki / Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. Das Thema Unternehmenskultur gewinnt generell an Bedeutung. Sie liefert in Zukunft das Alleinstellungsmerkmal fur Unternehmen. Mit vielen anschaulichen Beispielen zeigt Andreas Lukas einen gangbaren Weg zu einer neuen Kultur der Zukunft, die auf einer Selbsterneuerung basiert und Unternehmen zukunftsfahig macht.
Das Thema Unternehmenskultur gewinnt generell an Bedeutung. Sie liefert in Zukunft das Alleinstellungsmerkmal fur Unternehmen. Mit vielen anschauliche...
|
|
cena:
145,75 zł |
Questioning the New Public Management
ISBN: 9780754633976 / Angielski / Twarda / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The book contains a wealth of detailed and fascinating case studies of New Public Management (NPM) in practice in the UK, exploring the enactment of NPM in its specific organizational contexts. A range of public services are covered including local government, education, social work and the police, with particular attention paid to the National Health Service. The editors introduce the case studies through an examination of the 'hydra-headed' nature of NPM, its variability between sectors and its contested character. This provides themes that are developed within the case studies, where, in...
The book contains a wealth of detailed and fascinating case studies of New Public Management (NPM) in practice in the UK, exploring the enactment of N...
|
|
cena:
686,78 zł |
Publicity Tactics: Insights on Creating Lucrative Media Buzz
ISBN: 9780971640726 / Angielski / Miękka / 186 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Get Noticed, Grow Your Brand, Gain Market Share
It's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popular podcast or blog. Discover how to skyrocket your credibility and visibility and boost your sales from publicity. Having schemed up media appearances for herself and clients for nearly 30 years, Marcia Yudkin offers creative, low-budget tips for earning and capitalizing on public attention. "I really liked two things about Marcia Yudkin's new book, Publicity Tactics: 1) Easy to consume nuggets that allow the reader to turn to a page, read... Get Noticed, Grow Your Brand, Gain Market Share
It's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popul... |
|
cena:
68,67 zł |
Public Relations and Nation Building: Influencing Israel
ISBN: 9780415698924 / Angielski / Twarda / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. All public relations emerges from particular environments, but the specific conditions of Israel offer an exceptional study of the accelerators and inhibitors of professional development in the history of a nation. Documenting and analyzing the contribution of one profession to building one specific nation, this book tells the previously-untold story of Israeli public relations practitioners. It illustrates their often-unseen, often-unacknowledged and often-strategic shaping of the events, narratives and symbols of Israel over time and their promotion of Israel to the world. It... All public relations emerges from particular environments, but the specific conditions of Israel offer an exceptional study of the accelerators and... |
|
cena:
737,66 zł |
Feeding the Media Beast: An Easy Recipe for Great Publicity
ISBN: 9781557533975 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In Feeding the Media Beast: An Easy Recipe for Great Publicity, former news anchor and reporter Mark Mathis gives publicity seekers a simple and highly practical formula to follow. Unlike other books, Feeding the Media Beast explains how to deal with journalists in a systematic way. This book establishes 12 rules that cover everything any PR person ever needs to know.
In Feeding the Media Beast: An Easy Recipe for Great Publicity, former news anchor and reporter Mark Mathis gives publicity seekers a simple and highl...
|
|
cena:
94,27 zł |
Governing Fables: Learning from Public Sector Narratives
ISBN: 9781617354908 / Angielski / Miękka / 306 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A volume in Research in Public Management Series Editor: Lawrence R. Jones, Naval Postgraduate School Governing Fables: Learning from Public Sector Narratives advocates the importance of narrative for public servants, exemplifies it with a rigorously selected and analyzed set of narratives, and imparts narrative skills politicians and public servants need in their careers. Governing Fables turns to narratology, the interdisciplinary study of narrative, for a conceptual framework that is applied to a set of narratives engaging life within public organizations, focusing on works produced during...
A volume in Research in Public Management Series Editor: Lawrence R. Jones, Naval Postgraduate School Governing Fables: Learning from Public Sector Na...
|
|
cena:
317,79 zł |