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Building Corporate Identity, Image and Reputation in the Digital Era

Name: Building Corporate Identity, Image and Reputation in the Digital Era
Brand: Routledge
Price: 701.59 PLN
Availability: InStock

ISBN-13: 9780367531232 / Angielski / Twarda / 2021 / 554 str.

T. C. Melewar; Charles Dennis; Pantea Foroudi

Building Corporate Identity, Image and Reputation in the Digital Era

ISBN-13: 9780367531232 / Angielski / Twarda / 2021 / 554 str.

T. C. Melewar; Charles Dennis; Pantea Foroudi

cena 701,59 zł
(netto: 668,18 VAT: 5%)

Najniższa cena z 30 dni: 680,04 zł

Termin realizacji zamówienia:
ok. 16-18 dni roboczych.

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inne wydania

Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation.

Kategorie:

Nauka, Ekonomia i biznes

Kategorie BISAC:

Business & Economics > Marketing - Industrial
Business & Economics > Marketing - Research
Business & Economics > Public Relations

Wydawca:

Routledge

Seria wydawnicza:

Routledge Studies in Marketing

Język:

Angielski

ISBN-13:

9780367531232