Answers for Ethical Marketers: A Guide to Good Practice in Business Communication

ISBN-13: 9780367531072 / Angielski / Twarda / 2021 / 166 str.

Deirdre K. Breakenridge

Opis

This book aims to answer ethical questions, from applying ethics and sound judgment through your organization and communication channels to taking your ethics and values into every media interview.

Spis treści

Acknowledgements; Author Biography; Foreword; Introduction The Journey to Ethics: A Personal Choice & Professional Practice; Chapter 1 Learning the Essentials & the Overarching Ethical Lessons; Chapter 2 Applying Ethics Through All of Your Media Channels; Chapter 3 Using Your Ethics in Cause Marketing; Chapter 4 Taking Ethics to Media Interviews and Appearances; Chapter 5 Filtering Ethics Through Your Organization; Chapter 6 Learning Ethics from a Mentor; Chapter 7 Being a Leader Means Being an Ethical Role Model; Chapter 8 Embracing the Ethical Lessons