Public Relations Ethics: The Real-World Guide

ISBN-13: 9780367612276 / Angielski / Miękka / 2020 / 238 str.

Trevor Morris; Simon Goldsworthy

Opis

This book is a pragmatic, case-rich guide to how current and future public relations professionals can apply ethical principles and the industry’s codes of ethics to their day-to-day work. It’s ideal as a core and a supplementary text at the undergraduate, postgraduate, and continuing education levels.

Spis treści

1. Introduction  

2. Why PR Ethics Matter  

3. Theory and Practice  

4. PR’s Own Codes of Ethics 

5. Who Wouldn’t, or Shouldn’t, You Work For?  

6. The Ethical Issues in Dealing with the Media 

7. Lobbying and Ethical Outrage 

8. PR Specialisms and Their Ethical Dilemmas 

9. PR Business and Management Ethics 

10. The Ethical Future 

11. Conclusion  and Our Ethical Checklist