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Global Trends in Museum Diplomacy: Post-Guggenheim Developments
ISBN: 9780815370949 / Angielski / Twarda / 122 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. With a historical legacy of being a leading actor of cultural diplomacy since the time of the Cold War, in recent decades the Guggenheim has been very active in the international cultural arena through various global cultural activities implemented without control or support from the U.S. government. This book traces the Guggenheim's development from a traditional cultural diplomacy actor to a nonpartisan player in the global arena, driven by institutional interests. Through analysis of international Guggenheim engagements, the book identifies and explores an emergence of a new type of museum...
With a historical legacy of being a leading actor of cultural diplomacy since the time of the Cold War, in recent decades the Guggenheim has been very...
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cena:
267,68 |
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Organizational Reputation in the Public Sector
ISBN: 9781138624085 / Angielski / Miękka / 250 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
238,48 |
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Generous Wealth: How to Make More Money By Giving It Away and By Helping Others
ISBN: 9781632637338 / Angielski / Miękka / 254 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
89,43 |
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Influencer Relations: Insights on Analyst Value 2e: Expanded second edition
ISBN: 9780906378083 / Angielski / Miękka / 152 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
46,96 |
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Integrated Marketing Communication: Creating Spaces for Engagement
ISBN: 9781498540049 / Angielski / Miękka / 286 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.
Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experie...
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cena:
209,27 |
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Media Relations of the Anti-War Movement: The Battle for Hearts and Minds
ISBN: 9781138368217 / Angielski / Miękka / 244 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
238,48 |
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Marketing Management: A Cultural Perspective
ISBN: 9781138561410 / Angielski / Miękka / 564 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. Marketing Management: A Cultural Perspective provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, socio-cultural and political factors and their effects on market outcomes.The authors highlight the benefits that managers can reap from applying interpretive cultural approaches...
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. Marketing Management: A Cultural Perspective ...
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cena:
253,08 |
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Marketing Management: A Cultural Perspective
ISBN: 9781138561403 / Angielski / Twarda / 564 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. Marketing Management: A Cultural Perspective provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, socio-cultural and political factors and their effects on market outcomes.The authors highlight the benefits that managers can reap from applying interpretive cultural approaches...
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. Marketing Management: A Cultural Perspective ...
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cena:
730,17 |
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Crisis Management: Resilience and Change
ISBN: 9781506328690 / Angielski / Miękka / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
554,93 |
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Business-To-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times
ISBN: 9783319864747 / Angielski / Miękka / 92 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
221,90 |
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Create and Deliver a Killer Product Demo: Tips and Tricks to Wow Your Customers
ISBN: 9781484239537 / Angielski / Miękka / 91 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
125,74 |
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Intellectual Capital in German Non-Profit Organisations: An Empirical Study
ISBN: 9783319873640 / Angielski / Miękka / 233 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
403,47 |
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Being You: How to Build Your Personal Brand and Confidence
ISBN: 9781925335927 / Angielski / Miękka / 286 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
65,53 |
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The Political Economy of City Branding
ISBN: 9780367109707 / Angielski / Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
238,48 |
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Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World
ISBN: 9783319796345 / Angielski / Miękka / 219 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a handful of star brands, the book addresses the real, day-to-day wine world. In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity,...
This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studie...
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cena:
229,96 |
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Decoding Branding: A Complete Guide to Building and Revamping Brands in the Age of Disruption
ISBN: 9781138802667 / Angielski / Twarda / 234 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
754,51 |
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Decoding Branding: A Complete Guide to Building and Revamping Brands in the Age of Disruption
ISBN: 9781138802674 / Angielski / Miękka / 234 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
199,53 |
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Lunch With The Wild Frontiers: A History of Britpop and Excess in 131/2 Chapters
ISBN: 9781911036494 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A hilarious and well-crafted memoir of music and excess from the PR legend who accidentally invented Britpop.
A hilarious and well-crafted memoir of music and excess from the PR legend who accidentally invented Britpop.
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cena:
75,42 |
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Crystallizing Public Opinion
ISBN: 9781684222360 / Angielski / Miękka / 160 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
41,07 |
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Storytelling in Organizations: A Narrative Approach to Change, Brand, Project and Knowledge Management
ISBN: 9783662585818 / Angielski / Miękka / 119 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
242,07 |
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