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Research Methods in Luxury Management
ISBN: 9781032281100 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych (dostawa przed świętami) This is one of the first textbooks to explore the research process within the specific context of luxury brand management.
This is one of the first textbooks to explore the research process within the specific context of luxury brand management.
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cena:
208,23 zł |
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Research Methods in Luxury Management
ISBN: 9781032281179 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych (dostawa przed świętami) This is one of the first textbooks to explore the research process within the specific context of luxury brand management.
This is one of the first textbooks to explore the research process within the specific context of luxury brand management.
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cena:
755,01 zł |
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Public Sector Marketing Pro: The Definitive Guide to Digital Marketing and Social Media for Government and Public Sector - Revised for a Post Pande
ISBN: 9781916114920 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych (dostawa przed świętami) |
cena:
135,22 zł |
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Luxury Marketing, Sustainability and Technology: The Future of Luxury Management
ISBN: 9781032342917 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych (dostawa przed świętami) Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and relationship marketing impact and change the future of luxury brand management.
Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and relationship marketing impact and change the future ...
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cena:
702,94 zł |
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Strategieentwicklung mit Design Thinking: Mit Innovation zu Wettbewerbsvorteilen
ISBN: 9783031250200 / Niemiecki Termin realizacji zamówienia: ok. 5-8 dni roboczych (dostawa przed świętami) In diesem Buch wird die Anwendung der Design-Thinking-Methode zur Entwicklung von neuartigen Strategien und neuer Geschäftsideen dargestellt. Neue Strategien sind nötig, da die wirtschaftlichen Rahmenbedingungen sich in den letzten Jahren schneller verändert haben als jemals zuvor. Der Fokus liegt auf dem Erfüllen von Kundenbedürfnissen, dem Einsatz von verfügbaren Fähigkeiten und der Positionierung im Wettbewerb mit dem Ziel, finanziell erfolgreich zu sein.Der Autor führt den Leser durch den Dschungel der Entwicklung einer Strategie für nachhaltiges Wachstum und Rentabilität. Er...
In diesem Buch wird die Anwendung der Design-Thinking-Methode zur Entwicklung von neuartigen Strategien und neuer Geschäftsideen dargestellt. Neue St...
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cena:
197,68 zł |
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The Status Revolution: The Improbable Story of How the Lowbrow Became the Highbrow
ISBN: 9781476764948 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych (dostawa przed świętami) |
cena:
199,52 zł |
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Marketing & Communications On The Job: How to Establish a Marketing and Communications Department from Scratch
ISBN: 9781761240737 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych (dostawa przed świętami) |
cena:
163,15 zł |
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Information Asymmetry in Online Advertising
ISBN: 9780367680824 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych (dostawa przed świętami) This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry in online advertising and explores the possible causes, forms and effects. The work offers a new approach to the role of advertising in the digital world, especially its forms and impact strategies.
This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry in online advertising and exp...
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cena:
208,23 zł |
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The Guide to Earned Media: How to Use PR Strategies to Enhance Your Brand
ISBN: 9781398611054 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych (dostawa przed świętami) Harness the power of public relations and discover how you can secure meaningful press for your organization. It can be difficult to publicize a company or a product without formal training, yet it's more important than ever for successful marketing strategies to include media relations. In this book, media expert Annie Pace Scranton breaks down the most powerful and efficient PR tactics that brands can use to garner the right kind of attention. The book guides marketing and PR professionals through the process of developing authentic messaging, unique selling points, timely news pitches and...
Harness the power of public relations and discover how you can secure meaningful press for your organization. It can be difficult to publicize a comp...
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cena:
120,53 zł |
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The Guide to Earned Media: How to Use PR Strategies to Enhance Your Brand
ISBN: 9781398611078 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych (dostawa przed świętami) Harness the power of public relations and discover how you can secure meaningful press for your organization. It can be difficult to publicize a company or a product without formal training, yet it's more important than ever for successful marketing strategies to include media relations. In this book, media expert Annie Pace Scranton breaks down the most powerful and efficient PR tactics that brands can use to garner the right kind of attention. The book guides marketing and PR professionals through the process of developing authentic messaging, unique selling points, timely news pitches and...
Harness the power of public relations and discover how you can secure meaningful press for your organization. It can be difficult to publicize a comp...
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cena:
367,23 zł |
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Total Revenue Management: Fallstudien, bewährte Praktiken und Einblicke in die Branche
ISBN: 9783031297724 / Niemiecki Termin realizacji zamówienia: ok. 5-8 dni roboczych (dostawa przed świętami) Dieses Buch befasst sich mit dem Total Revenue Management (TRM), einem aufkommenden Konzept im Revenue Management, das die bestehenden Prinzipien und Instrumente des Revenue Managements in alle Gewinnbereiche einbezieht. Es ist ein professioneller Leitfaden für denoptimalen und innovativen Einsatz von TRM, um Wettbewerbsvorteile zu erzielen. Der Leser erhält einen umfassenden Einblick in die Strategien, Instrumente und Prinzipien des TRM, einschließlich bestehender und neu entstehender Ertragsströme entlang der Wertschöpfungskette. Der Autor bietet eine transparente und...
Dieses Buch befasst sich mit dem Total Revenue Management (TRM), einem aufkommenden Konzept im Revenue Management, das die bestehenden Prinzipien und...
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cena:
197,68 zł |
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The Way We Talk Around Here: How your organization’s culture shows up in your language and why it matters
ISBN: 9781788604840 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych (dostawa przed świętami) |
cena:
101,79 zł |
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Bayesian Statistics and Marketing
ISBN: 9781394219117 / Angielski / Inna Termin realizacji zamówienia: 1-3 dni roboczych |
486,49 zł |
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Start with the Story: Brand-Building in a Narrative Economy
ISBN: 9781544537368 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych (dostawa przed świętami) |
cena:
107,32 zł |
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Neuromarketing Attributes in the Context of Determinants of Business Behavior and Neurolinguistic Programming
ISBN: 9783631897867 / Miękka / 170 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych (dostawa przed świętami) The research part aimed to identify the factors that influence how neurolinguistic programming is applied to the concept of neuromarketing and to evaluate a few key neuromarketing attributes. In terms of the findings, the monograph's research goal was achieved.
The research part aimed to identify the factors that influence how neurolinguistic programming is applied to the concept of neuromarketing and to eval...
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cena:
202,49 zł |
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Winning Through Platforms
ISBN: 9781804553015 / Miękka / 356 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych (dostawa przed świętami) |
cena:
93,12 zł |
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Next Stop Metaverse: A Quick Guide to Concepts, Uses, and Potential for Research and Practice
ISBN: 9783658411794 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych (dostawa przed świętami) This book initiates the conversation about the metaverse in science and practice. What will the metaverse look like? What is it about? Where do we stand? What do we need? Where is the journey going? To begin with: Is the metaverse an idea or a promise? Ralf T. Kreutzer and Sonja Klose try to make the vision tangible and imaginable. As with the Internet, it is difficult at this point to predict which developments and technologies will be created and combined by which individuals and companies and in what way. The authors take you by the hand and recommend: Don't ignore these developments!...
This book initiates the conversation about the metaverse in science and practice. What will the metaverse look like? What is it about? Where do we sta...
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cena:
153,83 zł |
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Social Media Marketing 2023: The Complete Social Media Marketing Guide
ISBN: 9781087955902 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych (dostawa przed świętami) |
cena:
120,19 zł |
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Research Methods for Operations and Supply Chain Management
ISBN: 9781032324364 / Twarda / 408 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych (dostawa przed świętami) |
cena:
650,87 zł |
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Research Methods for Operations and Supply Chain Management
ISBN: 9781032324340 / Miękka / 408 str. Termin realizacji zamówienia: 1-3 dni roboczych |
302,92 zł |
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