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Market Research: A Key Competitive Advantage
ISBN: 9780692531099 / Angielski / Miękka / 58 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Author Dave Kohl, provides executives, managers, and entrepreneurs with effective ways to help secure more clients or customers and grow your business through market research. Kohl, once selected as "Business Person of the Year" by the Los Angeles Area Chamber of Commerce, brings his 30+ years of sales, marketing, advertising, and teaching experience to this fascinating book. He has averaged more than $1,000,000 per year in advertising sales since 2005, crediting the exact methods he profiles for increasing his income. He shares his secrets on the importance of "keeping track of everything"...
Author Dave Kohl, provides executives, managers, and entrepreneurs with effective ways to help secure more clients or customers and grow your business...
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cena:
80,72 |
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The Age Curve: How to Profit from the Coming Demographic Storm
ISBN: 9780814417942 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor-the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Each product and service has a "best customer" that sustains a business. As these customers grow up, the smartest marketers will stay ahead of them-and their money. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to...
For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes ...
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cena:
88,59 |
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The Joyless Economy: The Psychology of Human Satisfaction
ISBN: 9780195073461 / Angielski / Twarda / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Originally published in 1976, this work attempted to establish the legitimacy of understanding economic behaviour in psychological terms. This revised edition stresses the fact that economic abundance does not necessarily lead to satisfaction, and includes new material on contemporary applications.
Originally published in 1976, this work attempted to establish the legitimacy of understanding economic behaviour in psychological terms. This revised...
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cena:
345,02 |
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Restoring the Innovative Edge: Driving the Evolution of Science and Technology
ISBN: 9780804774802 / Angielski / Miękka / 328 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Considerable evidence indicates that the U.S. is falling behind when it comes to innovation. In part, this shift stems from the globalization of research and the advancement of other nations. But, it also arises from a widespread failure to adapt to the competitive environment generated by the evolution of science and technology. The objective of this book is to provide possible remedies for eight key obstacles that the U.S. faces in restoring its innovative edge. Understanding that these remedies are complex, each chapter also discusses the dilemmas and impediments that make change a...
Considerable evidence indicates that the U.S. is falling behind when it comes to innovation. In part, this shift stems from the globalization of resea...
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cena:
122,40 |
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Restoring the Innovative Edge: Driving the Evolution of Science and Technology
ISBN: 9780804774796 / Angielski / Twarda / 328 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Considerable evidence indicates that the U.S. is falling behind when it comes to innovation. In part, this shift stems from the globalization of research and the advancement of other nations. But, it also arises from a widespread failure to adapt to the competitive environment generated by the evolution of science and technology. The objective of this book is to provide possible remedies for eight key obstacles that the U.S. faces in restoring its innovative edge. Understanding that these remedies are complex, each chapter also discusses the dilemmas and impediments that make change a...
Considerable evidence indicates that the U.S. is falling behind when it comes to innovation. In part, this shift stems from the globalization of resea...
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cena:
528,96 |
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Creativity in Product Innovation
ISBN: 9780521800891 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity...
Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" i...
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cena:
595,57 |
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Consumer-Brand Relationships : Theory and Practice
ISBN: 9780415783033 / Angielski / Twarda / 456 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. With contributions from an impressive array of scholars from around the world, this volume provides students and researchers with a useful launch pad for further research in consumer-brand relationships.
With contributions from an impressive array of scholars from around the world, this volume provides students and researchers with a useful launch pad ...
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cena:
783,64 |
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Approaching the Medical Industries in China: China Medical Appliance and Herb Market Overview
ISBN: 9780986467202 / Angielski / Miękka / 266 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As one of the Series of Approaching China, this book presents a full view of China's medical industries, provides analysis and suggestions on how to approaching this fast growing market. In order to help readers understand the current market environment and know the business rules, culture and characteristics in China, this book includes the introduction on the market shares, competition, key players, market segmentation, import & export changes, sales channel, buyer's behavior, entry barriers, industrial environment and policy trends; introduces the procedure for practicing medical appliance...
As one of the Series of Approaching China, this book presents a full view of China's medical industries, provides analysis and suggestions on how to a...
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cena:
521,96 |
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Approaching the Meat Product Markets in China: China Meat Products Market Overview
ISBN: 9780986467219 / Angielski / Miękka / 166 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As one of the Series of Approaching China, this book presents a full view of China's meat products market, provides analysis and suggestions on how to approaching this fast growing market. In order to help readers understand the current market environment and know the business rules, culture and characteristics in China, this book includes the introduction on the market shares, competition, key players, market segmentation, import & export changes, sales channel, buyer's behavior, entry barriers, industrial environment and policy trends; introduces the procedure for practicing meat products...
As one of the Series of Approaching China, this book presents a full view of China's meat products market, provides analysis and suggestions on how to...
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cena:
521,96 |
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Approaching the Dairy Product Markets in China: China Dairy Products Market Overview
ISBN: 9780986467226 / Angielski / Miękka / 160 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As one of the Series of Approaching China, this book presents a full view of China's dairy products market, provides analysis and suggestions on how to approaching this fast growing market. In order to help readers understand the current market environment and know the business rules, culture and characteristics in China, this book includes the introduction on the market shares, competition, key players, market segmentation, import & export changes, sales channel, buyer's behavior, entry barriers, industrial environment and policy trends; introduces the procedure for practicing dairy products...
As one of the Series of Approaching China, this book presents a full view of China's dairy products market, provides analysis and suggestions on how t...
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cena:
521,96 |
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Approaching the Confectionery Markets in China: China Confectionery and Chocolate Market Overview
ISBN: 9780986467233 / Angielski / Miękka / 276 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As one of the Series of Approaching China, this book presents a full view of China's confectionery market, provides analysis and suggestions on how to approaching this fast growing market. In order to help readers understand the current market environment and know the business rules, culture and characteristics in China, this book includes the introduction on the market shares, competition, key players, market segmentation, import & export changes, sales channel, buyer's behavior, entry barriers, industrial environment and policy trends; introduces the procedure for practicing confectionery...
As one of the Series of Approaching China, this book presents a full view of China's confectionery market, provides analysis and suggestions on how to...
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cena:
521,96 |
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Approaching the Fruit Industries in China: China Fruit Industry Overview
ISBN: 9780986467240 / Angielski / Miękka / 146 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As one of the Series of Approaching China, this book presents a full view of China's fruit industry, provides analysis and suggestions on how to approaching this fast growing market. In order to help readers understand the current market environment and know the business rules, culture and characteristics in China, this book includes the introduction on the market shares, competition, key players, market segmentation, import & export changes, sales channel, buyer's behavior, entry barriers, industrial environment and policy trends; introduces the procedure for practicing fruit business in...
As one of the Series of Approaching China, this book presents a full view of China's fruit industry, provides analysis and suggestions on how to appro...
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cena:
521,96 |
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Approaching the Natural Rubber Market in China: China Natural Rubber Market Overview
ISBN: 9780986467257 / Angielski / Miękka / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As one of the Series of Approaching China, this book presents a full view of China's natural rubber market, provides analysis and suggestions on how to approaching this fast growing market. In order to help readers understand the current market environment and know the business rules, culture and characteristics in China, this book includes the introduction on the market shares, competition, key players, market segmentation, import & export changes, sales channel, buyer's behavior, entry barriers, industrial environment and policy trends; introduces the procedure for practicing rubber...
As one of the Series of Approaching China, this book presents a full view of China's natural rubber market, provides analysis and suggestions on how t...
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cena:
521,96 |
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Approaching the Beverage Markets in China: China Coffee and Tea Market Overview
ISBN: 9780986467264 / Angielski / Miękka / 252 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As one of the Series of Approaching China, this book presents a full view of China's beverage market, provides analysis and suggestions on how to approaching this fast growing market. In order to help readers understand the current market environment and know the business rules, culture and characteristics in China, this book includes the introduction on the market shares, competition, key players, market segmentation, import & export changes, sales channel, buyer's behavior, entry barriers, industrial environment and policy trends; introduces the procedure for practicing beverage business in...
As one of the Series of Approaching China, this book presents a full view of China's beverage market, provides analysis and suggestions on how to appr...
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cena:
521,96 |
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Approaching the Aquatic Products Market in China: China Aquatic Products Market Overview
ISBN: 9780986467271 / Angielski / Miękka / 162 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As one of the Series of Approaching China, this book presents a full view of China's aquatic products market, provides analysis and suggestions on how to approaching this fast growing market. In order to help readers understand the current market environment and know the business rules, culture and characteristics in China, this book includes the introduction on the market shares, competition, key players, market segmentation, import & export changes, sales channel, buyer's behavior, entry barriers, industrial environment and policy trends; introduces the procedure for practicing aquatic...
As one of the Series of Approaching China, this book presents a full view of China's aquatic products market, provides analysis and suggestions on how...
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cena:
521,96 |
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Approaching the Grain & Oil Industries in China: China Grain & Oil Market Overview
ISBN: 9780986467295 / Angielski / Miękka / 226 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As one of the Series of Approaching China, this book presents a full view of China's grain and oil market, provides analysis and suggestions on how to approaching this fast growing market. In order to help readers understand the current market environment and know the business rules, culture and characteristics in China, this book includes the introduction on the market shares, competition, key players, market segmentation, import & export changes, sales channel, buyer's behavior, entry barriers, industrial environment and policy trends; introduces the procedure for practicing grain and oil...
As one of the Series of Approaching China, this book presents a full view of China's grain and oil market, provides analysis and suggestions on how to...
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cena:
521,96 |
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Predictive Behavior: An Experimental Study
ISBN: 9783540573111 / Angielski / Miękka / 227 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book describes a series of laboratory experiments (with a total of 167 independent subjects) on forecasting behavior. In all experiments, the time series to be forecasted was generated by an abstract econometric model involving two or three artificial exogenous variables. This designprovides an optimal background for rational expectations and least-squares learning. As expected, these hypotheses do not explain observed forecasting behavior satisfactorily. Some phenomena related to this lack of rationality are studied: Concentration on changes rather than levels, underestimation of...
This book describes a series of laboratory experiments (with a total of 167 independent subjects) on forecasting behavior. In all experiments, the tim...
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cena:
201,24 |
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Organisation of Science and Technology at the Watershed: The Academic and Industrial Perspective
ISBN: 9783790809107 / Angielski / Miękka / 428 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A more detailed understanding of the interaction between science and technology is necessary in order to develop appropriate tools for future R&D management and technology policy. The first part of this book describes the structure of the science/technology interface and analyses the role of science for the generation of new technologies and respective institutional problems. The second part examines the challenges to R&D management and appropriate management tools from the perspective of industrial enterprises. Part III documents the results of two field studies in the science-intensive...
A more detailed understanding of the interaction between science and technology is necessary in order to develop appropriate tools for future R&D mana...
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cena:
201,24 |
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Market Research on a Shoestring
ISBN: 9780982342046 / Angielski / Miękka / 204 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
72,79 |
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Segmentation, Revenue Management and Pricing Analytics
ISBN: 9780415898324 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts. Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing...
The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly importa...
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cena:
783,64 |
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