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Kategorie szczegółowe BISAC

Kategoria BISAC: Business & Economics >> Marketing - Research

ilość książek w kategorii: 2689

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 Marketing: The Top 100 Best Things That You Can Do In Order To Make Money & Be Successful With Marketing Ace McCloud 9781640481756 Pro Mastery Publishing
Marketing: The Top 100 Best Things That You Can Do In Order To Make Money & Be Successful With Marketing

ISBN: 9781640481756 / Angielski / Miękka / 84 str.

ISBN: 9781640481756/Angielski/Miękka/84 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Ace McCloud
cena: 56,97

 Marketing: The Top 100 Best Things That You Can Do In Order To Make Money & Be Successful With Marketing Ace McCloud 9781640483002 Pro Mastery Publishing
Marketing: The Top 100 Best Things That You Can Do In Order To Make Money & Be Successful With Marketing

ISBN: 9781640483002 / Angielski / Twarda / 48 str.

ISBN: 9781640483002/Angielski/Twarda/48 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Ace McCloud

Are you tired of wasting your time and money on marketing with terrible results? Do you wish you knew exactly how other marketers are making so much money?

Whether you want to (1) become a better marketer, (2) spend less money with better results, or (3) learn how to market effectively with social media, then this is the book for you.

Don't stumble around in the dark when you could be modeling some of the best marketers in the world.

In this book you will discover an...

Are you tired of wasting your time and money on marketing with terrible results? Do you wish you knew exactly how other marketers are makin...

cena: 87,38

 Marketing: The Top 100 Best Things That You Can Do In Order To Make Money & Be Successful With Marketing Ace McCloud 9781640484252 Pro Mastery Publishing
Marketing: The Top 100 Best Things That You Can Do In Order To Make Money & Be Successful With Marketing

ISBN: 9781640484252 / Angielski / Twarda / 84 str.

ISBN: 9781640484252/Angielski/Twarda/84 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Ace McCloud

Are you tired of wasting your time and money on marketing with terrible results? Do you wish you knew exactly how other marketers are making so much money?

Whether you want to (1) become a better marketer, (2) spend less money with better results, or (3) learn how to market effectively with social media, then this is the book for you.

Don't stumble around in the dark when you could be modeling some of the best marketers in the world.

In this book you will discover an...

Are you tired of wasting your time and money on marketing with terrible results? Do you wish you knew exactly how other marketers are makin...

cena: 94,98

 Mystery Shopping Mastery: Revealing Truth in Business Steven D. D 9780648047100 Not Avail
Mystery Shopping Mastery: Revealing Truth in Business

ISBN: 9780648047100 / Angielski / Miękka / 146 str.

ISBN: 9780648047100/Angielski/Miękka/146 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Steven D. Di Pietro

How to Find The Truth

Do you worry about what's happening at the point of customer contact? Do you worry that you're not getting the truth filtered up through the organisation? In Mystery Shopping Mastery, real-life practitioner Steven Di Pietro gives you the definitive guide on how to measure customer service and sales.

Steven has been in the mystery shopping industry for over 10 years. He shares real-life examples and strategies to help you understand the full scale of measurement possibilities and choose the best one for your business. In this book, you'll discover:...

How to Find The Truth

Do you worry about what's happening at the point of customer contact? Do you worry that you're not getting the truth fi...

cena: 95,03

 Global Observations of the Influence of Culture on Consumer Buying Behavior Sarmistha Sarma 9781522527275 Business Science Reference
Global Observations of the Influence of Culture on Consumer Buying Behavior

ISBN: 9781522527275 / Angielski / Twarda / 404 str.

ISBN: 9781522527275/Angielski/Twarda/404 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Sarmistha Sarma
cena: 1137,45

 Strategy in Airline Loyalty: Frequent Flyer Programs de Boer, Evert R. 9783319625997 Palgrave MacMillan
Strategy in Airline Loyalty: Frequent Flyer Programs

ISBN: 9783319625997 / Angielski / Twarda / 268 str.

ISBN: 9783319625997/Angielski/Twarda/268 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Evert R. de Boer
This book offers the first comprehensive exploration of frequent flyer programs. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines.
This book offers the first comprehensive exploration of frequent flyer programs. Strategy in Airline Loyalty also explores how the programs have evolv...
cena: 642,56

 Big Data and Visual Analytics Sang C. Suh Thomas Anthony 9783319639154 Springer International Publishing AG
Big Data and Visual Analytics

ISBN: 9783319639154 / Angielski / Twarda / 263 str.

ISBN: 9783319639154/Angielski/Twarda/263 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Sang C. Suh; Thomas Anthony
cena: 552,20

 Customer Engagement Marketing Robert W. Palmatier V. Kumar Colleen M. Harmeling 9783319619842 Palgrave MacMillan
Customer Engagement Marketing

ISBN: 9783319619842 / Angielski / Twarda / 328 str.

ISBN: 9783319619842/Angielski/Twarda/328 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Robert W. Palmatier; V. Kumar; Colleen M. Harmeling
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies.
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cu...
cena: 923,70

 Room Capitalization to Customer Capitalization Apurv Batra 9783668502567 Grin Publishing
Room Capitalization to Customer Capitalization

ISBN: 9783668502567 / Angielski / Miękka / 56 str.

ISBN: 9783668502567/Angielski/Miękka/56 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Apurv Batra
cena: 195,16

 Understanding the Older Consumer: The Grey Market Gunter, Barrie 9781138462625
Understanding the Older Consumer: The Grey Market

ISBN: 9781138462625 / Angielski / Twarda

ISBN: 9781138462625/Angielski/Twarda

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
cena: 921,09

 Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs, Third Edition Davis, John 9781501515767
Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs, Third Edition

ISBN: 9781501515767 / Angielski / Miękka / 390 str.

ISBN: 9781501515767/Angielski/Miękka/390 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Organized into eleven focused sections, Measuring Marketing offers an effective approach to the science behind marketing. Written for both marketing managers and senior executives, this informative guide puts more than 110 key metrics in perspective.
Organized into eleven focused sections, Measuring Marketing offers an effective approach to the science behind marketing. Written for both marketing m...
cena: 212,81

 The Data-Driven Project Manager: A Statistical Battle Against Project Obstacles Vanhoucke, Mario 9781484234976 Apress
The Data-Driven Project Manager: A Statistical Battle Against Project Obstacles

ISBN: 9781484234976 / Angielski / Miękka / 158 str.

ISBN: 9781484234976/Angielski/Miękka/158 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Mario Vanhoucke
cena: 190,01

 Innovation and Strategy Rajan Varadarajan (Mays Business School, Texas A&M University, USA), Satish Jayachandran (Darla Moore School of Business 9781787548299 Emerald Publishing Limited
Innovation and Strategy

ISBN: 9781787548299 / Angielski / Twarda / 376 str.

ISBN: 9781787548299/Angielski/Twarda/376 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Texas A&M Universit Rajan Varadarajan (Mays Business School; Univers Satish Jayachandran (Darla Moore School of Business;Naresh K. Malhotra
This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.
This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.
cena: 469,42

 Customer Engagement: Contemporary Issues and Challenges  9780815350736
Customer Engagement: Contemporary Issues and Challenges

ISBN: 9780815350736 / Angielski / Miękka

ISBN: 9780815350736/Angielski/Miękka

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
cena: 232,65

 Chinese Consumers: Exploring the World's Largest Demographic Sethi, Ashok 9789811089916 Palgrave MacMillan
Chinese Consumers: Exploring the World's Largest Demographic

ISBN: 9789811089916 / Angielski / Twarda / 230 str.

ISBN: 9789811089916/Angielski/Twarda/230 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Ashok Sethi
This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes.
This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological chang...
cena: 401,58

 The Influence of Values on Consumer Behaviour: The Value Compass Kostelijk, Erik (Amsterdam University of Applied Sciences, The Netherlands) 9781138489554
The Influence of Values on Consumer Behaviour: The Value Compass

ISBN: 9781138489554 / Angielski / Miękka / 200 str.

ISBN: 9781138489554/Angielski/Miękka/200 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
T Erik (Amsterdam University of Applied Sciences Kostelijk
cena: 242,34

 Nonmarket Strategy in Business Organizations: A Global Assessment Parnell, John A. 9783319932415 Springer
Nonmarket Strategy in Business Organizations: A Global Assessment

ISBN: 9783319932415 / Angielski / Twarda / 205 str.

ISBN: 9783319932415/Angielski/Twarda/205 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
John A. Parnell
cena: 481,91

 Business Model Pioneers: How Innovators Successfully Implement New Business Models Voigt, Kai-Ingo 9783319817620 Springer
Business Model Pioneers: How Innovators Successfully Implement New Business Models

ISBN: 9783319817620 / Angielski / Miękka / 215 str.

ISBN: 9783319817620/Angielski/Miękka/215 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Kai-Ingo Voigt; Oana Buliga; Kathrin Michl
cena: 281,10

 Bottom of the Pyramid Marketing: Making, Shaping and Developing BOP Markets Ramendra Singh (Indian Institute of Management, India) 9781787145566 Emerald Publishing Limited
Bottom of the Pyramid Marketing: Making, Shaping and Developing BOP Markets

ISBN: 9781787145566 / Angielski / Twarda / 240 str.

ISBN: 9781787145566/Angielski/Twarda/240 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
India) Ramendra Singh (Indian Institute of Management
Scholars have only recently begun to pay attention to Bottom of the Pyramid (BOP) marketing, and interest is growing on the subject amongst both marketing academics and practitioners. Organizations including HUL, P&G, Godrej, Nestlé and Cavin Kare, amongst many others, have started to seriously market their products and services to poor consumers. However, as both academic and practitioner focus on BOP evolves, it is clear that marketing practitioners lag behind the research output in this area.   Bottom of the Pyramid Marketing: Making, Shaping and Developing BOP Markets is written to...
Scholars have only recently begun to pay attention to Bottom of the Pyramid (BOP) marketing, and interest is growing on the subject amongst both marke...
cena: 392,88

 Advances in Kaiyu Studies: From Shop-Around Movements Through Behavioral Marketing to Town Equity Research Saito, Saburo 9789811317385 Springer
Advances in Kaiyu Studies: From Shop-Around Movements Through Behavioral Marketing to Town Equity Research

ISBN: 9789811317385 / Angielski / Twarda / 467 str.

ISBN: 9789811317385/Angielski/Twarda/467 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Saburo Saito; Kosuke Yamashiro
The book demonstrates how Kaiyu research has evolved from the original idea to the present state and envisages prospective Kaiyu studies in the age of big data and the Internet of Things (IoT).
The book demonstrates how Kaiyu research has evolved from the original idea to the present state and envisages prospective Kaiyu studies in the age of...
cena: 522,07

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