How to Find The Truth

Do you worry about what's happening at the point of customer contact? Do you worry that you're not getting the truth filtered up through the organisation? In Mystery Shopping Mastery, real-life practitioner Steven Di Pietro gives you the definitive guide on how to measure customer service and sales.

Steven has been in the mystery shopping industry for over 10 years. He shares real-life examples and strategies to help you understand the full scale of measurement possibilities and choose the best one for your business. In this book, you'll discover:...