Kategoria BISAC: Business & Economics >> Marketing - Multilevel

Diese Arbeit unternimmt den sprachwissenschaftlichen Versuch, der Akzeptanzbereitschaft gegenuber Rassismus und Faschismus innerhalb des deutschen Burgertums auf die Spur zu kommen. Auf der Grundlage der ideologiewirksamen Schriften eines Bildungsburgers, namlich Houston Stewart Chamberlains, soll mithilfe linguistischer Analysen gezeigt werden, wie schmal der Grat zwischen bildungsburgerlicher Hochkultur und menschenverachtender Unkultur werden kann. Im Zentrum steht die Konstruktion eines Menschenbildes durch zentrale Lexeme wie "Arier," "Kunstler," "Personlichkeit," "Jude" und "Rasse,"...

""The definitive guide to building powerful brands in today's social era-written by a true industry expert." " Nader Tavassoli, Professor of Marketing, London Business School and non-executive chairman of The Brand Inside

"The "new marketing manifesto of today's social era. A book that doesn't paper over the cracks of your marketing strategy (by rushing to social media platforms), but tackles the root issue and challenges and guides you to become what you need to "be" to succeed in this era: social.

Within a single decade, the media landscape has fundamentally changed, and with it...

Blogging for Dollars

Whether you're an experienced blogger or an absolute beginner, you can make money with your blog. Simply follow the step-by-step advice of two expert bloggers and industry insiders who have launched many successful sites of their own. They'll walk you through every step of the blogging process, and they'll even share their most profitable tricks of the trade.

• Generate income using various types of ads
• Tap into the power of other blogs
• Maximize searches for more hits--and more money

"Every blogger and website owner needs to...

The planning guide marketers have relied on for two decades--updated and expanded

For more than 20 years, The Successful Marketing Plan has been the marketing professionals' go-to guide for creating plans that define and fulfill the needs of their target markets. In this substantially revised and expanded fourth edition, Roman Hiebing, Jr., Scott Cooper, and Steve Wehrenberg outline how to develop proven objectives, strategies, and tactics that deliver the bottom line.

Separating the plan into 10 market-proven, manageable components, The Successful Marketing...

In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance.

Marketing Across Cultures examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that provides essential information on how marketing strategies can be implemented in different national contexts.

Full of up-to-date...

The authors present a powerful and tested approach that helps managers see a business's every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Accessibility and Awareness. Taken together, these attributes are called the "4A's." The 4A framework derives from a customer-value perspective based on the four distinct roles that customers play in the market: seekers, selectors, payers and users. For a marketing campaign to succeed, it must achieve high marks on all four A's, using a blend of...

As far as career opportunities go, network marketing is hard to beat. It costs almost nothing to start, allows for flexible hours, and paves the way for financial independence. Network marketing -- also known as direct selling and multi-level marketing -- has turned millions of people into successful business owners. But to truly reach their earning potential, network marketers need the right tools. Be a Network Marketing Superstar provides a proven 26-step program designed to help readers quickly become stars in this fast-growing and profitable industry. This powerful training...