""The definitive guide to building powerful brands in today's social era-written by a true industry expert." " Nader Tavassoli, Professor of Marketing, London Business School and non-executive chairman of The Brand Inside

"The "new marketing manifesto of today's social era. A book that doesn't paper over the cracks of your marketing strategy (by rushing to social media platforms), but tackles the root issue and challenges and guides you to become what you need to "be" to succeed in this era: social.

Within a single decade, the media landscape has fundamentally changed, and with it...