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The Global Market: Developing a Strategy to Manage Across Borders
ISBN: 9780787968571 / Angielski / Twarda / 432 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the -unglobal consumer- who does not have a -one size fits all- need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include:...
The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But ma...
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243,39 zł |
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Internet Applications in Euromarketing
ISBN: 9780789020338 / Angielski / Miękka / 114 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Explore Internet marketing from cross-cultural and cross-national perspectives
This book examines cutting-edge theory and practice on Internet marketing, putting the latest research on the best ways to exploit this interactive advertising medium in your hands. In Internet Applications in Euromarketing, scholars from Europe and the United States examine essential facets of Internet use, both as a means of product promotion and as a facilitator of consumers? purchasing decisions. Internet Applications in Euromarketing considers the effectiveness of combining Web advertising with... Explore Internet marketing from cross-cultural and cross-national perspectives
This book examines cutting-edge theory and practice on Internet m... |
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160,59 zł |
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Applications of Data Mining to Electronic Commerce
ISBN: 9780792373032 / Angielski / Twarda / 153 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Applications of Data Mining to Electronic Commerce brings together in one place important contributions and up-to-date research results in this fast moving area.
Applications of Data Mining to Electronic Commerce serves as an excellent reference, providing insight into some of the most challenging research issues in the field. Applications of Data Mining to Electronic Commerce brings together in one place important contributions and up-to-date research results in th...
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403,47 zł |
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Building Brands Directly: Creating Business Value from Customer Relationships
ISBN: 9780814766187 / Angielski / Twarda / 431 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Consumer brand manufacturers face growing challenges from fragmenting markets, escalating media costs, and declining advertising effectiveness. They must also conted with a trend towards retailers' having their own labels. In response, brand owners have shown increasing interest in employing direct marketing as a competitive weapon. In Building Brands Directly, Stweart Pearson offers a comprehensive guide to the direct marketing of brand names. Beginning with a summary of the obstacles facing brands, Pearson examines such topics as new marketing technologies and techniques;... Consumer brand manufacturers face growing challenges from fragmenting markets, escalating media costs, and declining advertising effectiveness. The... |
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581,98 zł |
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Secrets of Building a Million-Dollar Network Marketing Organization: From a Guy Who's Been There Done That and Shows You How You Can Do It Too!
ISBN: 9780972884006 / Angielski / Miękka / 222 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. With this book, you will: *Get the 6 keys that unlock the door to success in MLM *Learn how to build your business free from doubt and fear. With this book, you will: *Get the 6 keys that unlock the door to success in MLM *Learn ho... |
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69,13 zł |
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Human-Centered E-Business
ISBN: 9781402074424 / Angielski / Twarda / 315 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Human-Centered e-Business focuses on analysis, design and development of human-centered e-business systems. The authors illustrate the benefits of the human-centered approach in intelligent e-sales recruitment application, integrating data mining technology with decision support model for profiling transaction behavior of internet banking customers, user-centered context dependent data organization using XML, knowledge management, and optimizing the search process through human evaluation in an intelligent interactive multimedia application. The applications described in this...
Human-Centered e-Business focuses on analysis, design and development of human-centered e-business systems. The authors illustrate th...
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605,23 zł |
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Marketing in Asia Pacific and Beyond
ISBN: 9781559388399 / Angielski / Twarda / 308 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This series presents essays on topics in international marketing. Both theoretical/conceptual and empirical contributions are included.
This series presents essays on topics in international marketing. Both theoretical/conceptual and empirical contributions are included.
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cena:
771,74 zł |
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Direct Selling Channels
ISBN: 9781560244455 / Angielski / Twarda / 117 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Here is the first book to examine direct selling--the distribution of consumer products and services through personal, face-to-face sales away from fixed business locations. Direct selling has long been a major marketing channel for companies around the world. In the U.S. alone, by the start of the present decade, direct selling accounted for $12 billion in sales volume produced by almost five million independent direct salespeople. In this fundamental resource, leading authorities who have spent years studying direct selling channels provide in-depth insights, analyses, and research findings...
Here is the first book to examine direct selling--the distribution of consumer products and services through personal, face-to-face sales away from fi...
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cena:
194,66 zł |
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Direct Selling Channels
ISBN: 9781560244462 / Angielski / Miękka / 117 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Here is the first book to examine direct selling--the distribution of consumer products and services through personal, face-to-face sales away from fixed business locations. Direct selling has long been a major marketing channel for companies around the world. In the U.S. alone, by the start of the present decade, direct selling accounted for $12 billion in sales volume produced by almost five million independent direct salespeople. In this fundamental resource, leading authorities who have spent years studying direct selling channels provide in-depth insights, analyses, and research findings...
Here is the first book to examine direct selling--the distribution of consumer products and services through personal, face-to-face sales away from fi...
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cena:
121,64 zł |
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Global E-Commerce and Online Marketing: Watching the Evolution
ISBN: 9781567204070 / Angielski / Twarda / 328 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Specialists from business and academia present a meticulously researched, compelling examination of the forces of globalization, innovation, and relentless technological competition--and the profound effect they are having on the evolution of e-commerce and online marketing. The editors and contributors to this unique, wide ranging volume probe the fundamental, long-term drivers of the Internet infrastructure, e-commerce models, marketing approaches and customer behaviors, blending insights from the U.S., Europe, and the Asia-Pacific nations. They offer fresh understanding of why certain... Specialists from business and academia present a meticulously researched, compelling examination of the forces of globalization, innovation, and re... |
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281,82 zł |
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Making Markets: How Firms Can Design and Profit from Online Auctions and Exchanges
ISBN: 9781578516582 / Angielski / Twarda / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Reveals how market makers are rewriting the rules of commerce. This book offers a strategic blueprint for designing, implementing, and profiting from electronic markets. It also shows how companies can use markets in procurement, resale, and clearance, and in applications such as prediction, risk management, and decision making.
Reveals how market makers are rewriting the rules of commerce. This book offers a strategic blueprint for designing, implementing, and profiting from ...
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115,10 zł |
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Network Marketing: How to Play by Your Own Rules and Win: A Practical Guide to Earning Money Through Ethics and Common Sense
ISBN: 9781581128673 / Angielski / Miękka / 188 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Acknowledging that Homer is a poet, not a staff instructor, Albracht works carefully through the Homeric text to produce a persuasive picture of the workings of battle in the Iliad, in two parts: Part 1 the council of war, marshalling of the troops, the use of chariots, the advance into battle, the standing fight, the massed attack and defence, retreat, flight and pursuit; in Part 2 protection in the field, attack and defence of a fortified camp and the siege and defence of a fortified city. Throughout he offers the reader explanations of the details of the battle narrative.
Acknowledging that Homer is a poet, not a staff instructor, Albracht works carefully through the Homeric text to produce a persuasive picture of the w...
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cena:
101,97 zł |
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Mobile Commerce: Technology, Theory, and Applications
ISBN: 9781591400448 / Angielski / Twarda / 339 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. M-commerce (mobile-commerce) applications for both individuals and organizations are expected to grow considerably over the next few years. Mobile Commerce: Technology, Theory and Applications addresses issues pertaining to the development, deployment, and use of these applications. The objective of this book is to provide a single source of upto-date information about mobile commerce including the technology (hardware and software) involved, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and...
M-commerce (mobile-commerce) applications for both individuals and organizations are expected to grow considerably over the next few years. Mobile Com...
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434,20 zł |
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Agent Mediated Electronic Commerce II: Towards Next-Generation Agent-Based Electronic Commerce Systems
ISBN: 9783540677734 / Angielski / Miękka / 242 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book evaluates the challenges that agent-based electronic commerce faces as well as the opportunities that agent technology offers for conducting business electronically.
This book originates from a workshop held during IJCAI 1999. Besides revised refereed workshop papers, several contributions by leading experts were solicited in order to provide complete and competent coverage of all relevant aspects. This book evaluates the challenges that agent-based electronic commerce faces as well as the opportunities that agent technology offers for conducting...
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cena:
201,72 zł |
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The Practical Bioinformatician
ISBN: 9789812388469 / Angielski / Twarda / 540 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Computer scientists have increasingly been enlisted as “bioinformaticians” to assist molecular biologists in their research. This book is a practical introduction to bioinformatics for these computer scientists. The chapters are in-depth discussions by expert bioinformaticians on both general techniques and specific approaches to a range of selected bioinformatics problems. The book is organized into clusters of chapters on the following topics: • Overview of modern molecular biology and a broad spectrum of techniques from computer science — data mining, machine...
Computer scientists have increasingly been enlisted as “bioinformaticians” to assist molecular biologists in their research. This book i...
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cena:
793,45 zł |
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E-Commerce and Intelligent Methods
ISBN: 9783790814996 / Angielski / Twarda / 367 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book covers significant recent developments in the field of Intelligent Meth- ods applied to eCommerce. The Intelligent Methods considered are mainly Soft Computing Methods that include fuzzy sets, rough sets, neural networks, evolutionary computations, probabilistic and evidential reasoning, multivalued logic, and related fields. There is not doubt about the relevance of eCommerce in our daily environ- ments and in the work carried out at many research centers throughout the world. The application of AI to Commerce is growing as fast as the computers and net- works are being integrated...
This book covers significant recent developments in the field of Intelligent Meth- ods applied to eCommerce. The Intelligent Methods considered are ma...
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cena:
605,23 zł |
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Agent-Mediated Electronic Commerce IV. Designing Mechanisms and Systems: AAMAS 2002 Workshop on Agent Mediated Electronic Commerce, Bologna, Italy, July 16, 2002, Revised Papers
ISBN: 9783540003274 / Angielski / Miękka / 346 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book constitutes the thoroughly refereed post-proceedings of the 4th International Workshop on Agent-Mediated Electronic Commerce, AMEC 2002, held in Bologna, Italy in July 2002 during the AAMAS 2002 conference. The 20 revised full papers presented together with an introductory survey by the volume editors were carefully selected and improved during two rounds of reviewing and revision. The book gives a unique overview of the state of the art of designing mechanisms and systems for agent-mediated e-commerce- The papers are organized in topical sections on electronic auctions,... This book constitutes the thoroughly refereed post-proceedings of the 4th International Workshop on Agent-Mediated Electronic Commerce, AMEC 2002,... |
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201,72 zł |
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Agent Mediated Electronic Commerce: The European AgentLink Perspective
ISBN: 9783540416715 / Angielski / Miękka / 244 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. It is now no longer necessary to argue the importance of agent technology. Be- des numerous conferences and workshops on speci c aspects of agent technology there are also many companies that are exploring its exploitation possibilities. In the light of these developments and in order to foster the transfer of agent technology from research labs to business, the EU has funded a
etwork of exc- lence" devoted to agent technology. This network of excellence, called AgentLink (http: //www. agentlink. org/), aims at bringing together research groups from d- ferent countries and industrial... It is now no longer necessary to argue the importance of agent technology. Be- des numerous conferences and workshops on speci c aspects of agent tech...
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cena:
201,72 zł |
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Electronic Commerce: Second International Workshop, Welcom 2001 Heidelberg, Germany, November 16-17, 2001. Proceedings
ISBN: 9783540428787 / Angielski / Miękka / 238 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book constitutes the refereed proceedings of the Second International Workshop on Electronic Commerce, WELCOM 2001, held in Heidelberg, Germany in November 2001.
The 17 revised full papers presented together with two invited contributions were carefully reviewed and selected from 34 submissions. The papers are organized in topical sections on trade and markets, security and trust, auctions, profiling, and business interaction. This book constitutes the refereed proceedings of the Second International Workshop on Electronic Commerce, WELCOM 2001, held in Heidelberg, Germany i...
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cena:
201,72 zł |
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Kick-Starter.com: The Definitive European Internet Start-Up Guide
ISBN: 9780333945827 / Angielski / Miękka / 383 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The high profile leaps and falls of the share prices of dot.com enterprises have highlighted not only the enormous opportunities but also the perils of starting an e-business. kick-starter.com is the definitive guide by Andersen Consulting and other leading internet experts to setting up a European internet business and includes advice on finding a unique business concept as well as marketing, technical, financial and legal aspects and a sample business plan.
The high profile leaps and falls of the share prices of dot.com enterprises have highlighted not only the enormous opportunities but also the perils o...
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cena:
201,72 zł |
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