Mobile Commerce: Technology, Theory, and Applications

ISBN-13: 9781591400448 / Angielski / Twarda / 2012 / 339 str.

Brian E. Mennecke; Troy Strader

Opis

M-commerce (mobile-commerce) applications for both individuals and organizations are expected to grow considerably over the next few years. Mobile Commerce: Technology, Theory and Applications addresses issues pertaining to the development, deployment, and use of these applications. The objective of this book is to provide a single source of upto-date information about mobile commerce including the technology (hardware and software) involved, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned.