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Advertising Confluence: Transitioning Marketing Communications Into Social Movements
ISBN: 9781137492241 / Angielski / Twarda / 122 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative social advertising in US, France, and Tunisia and offer a wide spectrum of advertising confluence from both the developed and emerging world. Contributors focus on both empirical studies with practical application as well as examinations of theoretical and methodological developments in the field of advertising studies. In all,...
Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promoti...
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cena:
193,19 zł |
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Dancing the Digital Tune: The 5 Principles of Competing in a Digital World
ISBN: 9780692358740 / Angielski / Miękka / 236 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. For the first time, an overarching and systematic process is presented to think about creating your digital strategy. Traditional models will not form the basis for future success. These models are focused on a one way street - promote, target and sell - often competing against the rest of the world. We need a new approach to orient our organizations to the new connected world. The 5 actionable frameworks in this book will help you align your digital strategy with the customer. This book is about partnership with customers, about connecting with them on multiple levels, about crafting...
For the first time, an overarching and systematic process is presented to think about creating your digital strategy. Traditional models will not form...
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cena:
82,54 zł |
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Marketing Management in Asia.
ISBN: 9781138959781 / Angielski / Miękka / 196 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world's largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world's largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit. ...Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countri... |
cena:
215,71 zł |
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Gratitude Marketing: How You Can Create Clients for Life by Using 33 Simple Secrets from Successful Financial Advisors
ISBN: 9781599326191 / Angielski / Twarda / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. RELATIONSHIP CAPITAL ISN T AN ASSET; IT S A PRIVILEGE. WHY THE biggest threat TO OUR BUSINESS IN YEARS IS COMING AND HOW YOU CAN prepare your practice FOR IT NOW Once in a while, a book comes along that defines the key issues in an industry and offers appropriate strategies and ideas to solve those issues. This is that book. With the threat of robo-advisors growing every day, financial advisors need answers to two critical questions fast. HOW DO I RETAIN MY CLIENTS? HOW DO I BUILD THAT IMPORTANT BRIDGE TO THE NEXT GENERATION MY CLIENTS CHILDREN? GRATITUDE MARKETING IS THE ANSWER. Traditional...
RELATIONSHIP CAPITAL ISN T AN ASSET; IT S A PRIVILEGE. WHY THE biggest threat TO OUR BUSINESS IN YEARS IS COMING AND HOW YOU CAN prepare your practice...
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cena:
90,11 zł |
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High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
ISBN: 9780814437766 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Buyers are evolving--and so should your prospecting. As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect--and they do it ALL THE TIME. -But how?- you ask, -In the age of the Internet, isn't cold-calling dead?- Now, in his new book, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today. Merging new strategies with proven practices, High-Profit Prospecting will help you: - Find better leads and qualify them quickly...
Buyers are evolving--and so should your prospecting. As a salesperson, your pipeline is the key to your success. No matter what chang...
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cena:
82,07 zł |
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Beyond Hofstede: Culture Frameworks for Global Marketing and Management
ISBN: 9781349300471 / Angielski / Miękka / 290 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.
Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increa...
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cena:
386,41 zł |
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Real Luxury: How Luxury Brands Can Create Value for the Long Term
ISBN: 9781349484232 / Angielski / Miękka / 228 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is ...
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cena:
193,19 zł |
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Drivers of Global Business Success: Lessons from Emerging Markets
ISBN: 9781349725137 / Angielski / Miękka / 298 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book identifies the unique success factors of emerging markets firms and creates new dimensions and paradigms for managerial knowledge.
This book identifies the unique success factors of emerging markets firms and creates new dimensions and paradigms for managerial knowledge.
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cena:
386,41 zł |
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Review Comment Analysis for E-Commerce
ISBN: 9789813100053 / Angielski / Miękka / 172 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book presents the recent achievements on the processing of representative user generated content (UGC) on E-commerce websites. This large size of UGC is valuable information for data mining to help customer/object profiling. It provides a comprehensive overview on the concept of customer credibility, object-oriented review summarization technology and content-based collaborative filtering algorithm. It covers a feedback mechanism which is designed to discover customer credibility, which is used to define the professional degree of review content; product-oriented review summarization for...
This book presents the recent achievements on the processing of representative user generated content (UGC) on E-commerce websites. This large size of...
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cena:
297,96 zł |
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Intercultural Issues in Online Communication
ISBN: 9783639405965 / Angielski / Miękka / 196 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
337,69 zł |
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Go Naked: The Credible Expert: How to Stand Out In Medical Sales, Create More Opportunities, And Grow Your Business
ISBN: 9781911121206 / Angielski / Miękka / 206 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The selling environment and role of the sales professional have changed. Forever. Gone are the days when the organisation, the product, or the solutions provided the greatest opportunity for differentiation. Today is no longer about features and benefits, need-satisfaction, or solution selling; it's about the role that the sales professional plays as the single biggest point of differentiation. The Credible Expert provides you, the sales professional, with the second installment of the GO NAKED series, this time with an even more thought-provoking and practical... The selling environment and role of the sales professional have changed. Forever. Gone are the days when the organisation, the produc... |
cena:
114,91 zł |
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Extraordinary Popular Delusions: Selections from Memoirs of Extraordinary Popular Delusions and the Madness of Crowds
ISBN: 9781684220748 / Angielski / Miękka / 106 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. 2017 Reprint of 1852 Edition. Being selections from Memoirs of Extraordinary Popular Delusions and the Madness of Crowds. Mackay’s work, first published in 1841, chronicles the various fallacies and delusions that have afflicted human thinking during the modern period. Though the scope of the first edition was wide ranging--including alchemy, fortune-telling, haunted houses and other forms of philosophical delusion—the present editions reprints only those portions of the original work that pertain to economic bubbles. Present-day writers... 2017 Reprint of 1852 Edition. Being selections from Memoirs of Extraordinary Popular Delusions and the Madness of Crowds. |
cena:
27,25 zł |
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Start Right in E-Business: A Step-By-Step Guide to Successful E-Business Implementation
ISBN: 9781138418790 / Angielski / Twarda Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
924,68 zł |
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Managing Global Accounts
ISBN: 9780979734434 / Angielski / Miękka / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
245,71 zł |
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Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million
ISBN: 9781619617698 / Angielski / Miękka / 306 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
80,75 zł |
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How to Win Clients & Influence People: Create Instant Credibility and Gain an Unfair Advantage Over Your Competition
ISBN: 9780978429416 / Angielski / Miękka / 90 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
40,85 zł |
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How to Become Network Marketing Superstar: Your Network Marketing Blueprint, for the Success you Truly Deserve!
ISBN: 9780473452483 / Angielski / Miękka / 80 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
57,48 zł |
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Monthly Bill Book
ISBN: 9781681452180 / Angielski / Miękka / 106 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
69,75 zł |
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Where Does the Money Go? Monthly Budget/Planner
ISBN: 9781683264378 / Angielski / Miękka / 106 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
69,75 zł |
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Dine on a Dime! Meal Planner and Budget Organizer
ISBN: 9781683265603 / Angielski / Miękka / 106 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
69,75 zł |