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100 Practical Ways to Improve Customer Experience: Achieve End-To-End Customer Engagement in a Multichannel World
ISBN: 9780749482671 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Improve customer experience across the entire end-to-end value chain with this practical guide to customer engagement.
Improve customer experience across the entire end-to-end value chain with this practical guide to customer engagement.
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cena:
154,61 |
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Handbook of the Economics of Marketing: Volume 1
ISBN: 9780444637598 / Angielski / Twarda / 632 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
465,29 |
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Internet Marketing
ISBN: 9781682854648 / Angielski / Twarda / 245 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
597,29 |
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Understanding Service Consumers
ISBN: 9781944659097 / Angielski / Miękka / 56 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
43,84 |
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Positioning Services in Competitive Markets
ISBN: 9781944659127 / Angielski / Miękka / 50 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
43,84 |
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Service Marketing Communications
ISBN: 9781944659219 / Angielski / Miękka / 82 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
43,84 |
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Balancing Capacity and Demand in Service Operations
ISBN: 9781944659271 / Angielski / Miękka / 55 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
43,84 |
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Designing Customer Service Processes
ISBN: 9781944659240 / Angielski / Miękka / 64 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
43,84 |
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Nation Branding in Modern History
ISBN: 9781785339233 / Angielski / Twarda / 300 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Branding in Modern History draws from a variety of international case studies, ranging from Austria and Switzerland to Chile, the US, China, Spain, Suriname, and Poland to investigate the nexus between cultural marketing, self-representation and political power by looking at current nation branding campaigns as well as its historical predecessors.
Branding in Modern History draws from a variety of international case studies, ranging from Austria and Switzerland to Chile, the US, China, Spain, Su...
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cena:
509,37 |
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The Intuitive Marketer: Timeless marketing principles to create and build successful businesses
ISBN: 9780648270003 / Angielski / Miękka / 140 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
57,80 |
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Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy
ISBN: 9781618220547 / Angielski / Twarda / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
157,80 |
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Go Glocal: The Definitive Guide to Success in Entering International Markets
ISBN: 9781544510538 / Angielski / Twarda / 242 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
128,08 |
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Bottom of the Pyramid Marketing: Making, Shaping and Developing BOP Markets
ISBN: 9781787145566 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Scholars have only recently begun to pay attention to Bottom of the Pyramid (BOP) marketing, and interest is growing on the subject amongst both marketing academics and practitioners. Organizations including HUL, P&G, Godrej, Nestlé and Cavin Kare, amongst many others, have started to seriously market their products and services to poor consumers. However, as both academic and practitioner focus on BOP evolves, it is clear that marketing practitioners lag behind the research output in this area. Bottom of the Pyramid Marketing: Making, Shaping and Developing BOP Markets is written to...
Scholars have only recently begun to pay attention to Bottom of the Pyramid (BOP) marketing, and interest is growing on the subject amongst both marke...
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cena:
396,92 |
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The Routledge Companion to Arts Marketing
ISBN: 9781138385740 / Angielski / Miękka / 416 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
244,84 |
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Marketing Management: A Cultural Perspective
ISBN: 9781138561410 / Angielski / Miękka / 564 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. Marketing Management: A Cultural Perspective provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, socio-cultural and political factors and their effects on market outcomes.The authors highlight the benefits that managers can reap from applying interpretive cultural approaches...
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. Marketing Management: A Cultural Perspective ...
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cena:
254,64 |
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Marketing Management: A Cultural Perspective
ISBN: 9781138561403 / Angielski / Twarda / 564 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. Marketing Management: A Cultural Perspective provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, socio-cultural and political factors and their effects on market outcomes.The authors highlight the benefits that managers can reap from applying interpretive cultural approaches...
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. Marketing Management: A Cultural Perspective ...
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cena:
734,66 |
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Asian Competitors: Marketing for Competitiveness in the Age of Digital Consumers
ISBN: 9789813275461 / Angielski / Twarda / 344 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
244,89 |
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Asian Competitors: Marketing for Competitiveness in the Age of Digital Consumers
ISBN: 9789813275997 / Angielski / Miękka / 344 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.
Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to emba...
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cena:
122,44 |
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Branding and Positioning in Base of the Pyramid Markets in Africa: Innovative Approaches
ISBN: 9781138489332 / Angielski / Twarda / 152 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
710,17 |
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How to Buy a Gorilla: The Ultimate Guide to Selecting, Paying and Working with Agencies for More Powerful Advertising
ISBN: 9781912555314 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
87,59 |
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