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Global Marketing Management
ISBN: 9780199609703 / Angielski / Miękka / 608 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Featuring a perfect balance of theoretical and practical examples, Global Marketing Management, Third Edition, shows students how organizations navigate through today's rapidly changing and challenging global trading environment. Adopting a strategic management framework, the text enables students to identify, evaluate, and integrate a wide range of management concepts in order to create and execute highly effective global marketing programs. It also discusses how to analyze and solve management problems in global operations.
The third edition addresses such key contemporary... Featuring a perfect balance of theoretical and practical examples, Global Marketing Management, Third Edition, shows students how organizati...
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cena:
382,08 |
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Marketing Management: A Value-Creation Process
ISBN: 9780230240957 / Angielski / Miękka / 464 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing Management 2nd edition offers comprehensive coverage of both strategic and operational marketing issues using contemporary, global examples. It demonstrates clearly how marketing processes can contribute to the creation of value for the stakeholders of every business organization as well as for the organization itself.
Marketing Management 2nd edition offers comprehensive coverage of both strategic and operational marketing issues using contemporary, global ...
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cena:
386,61 |
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International Place Branding Yearbook: Managing Smart Growth & Sustainability
ISBN: 9780230279520 / Angielski / Twarda / 266 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.
This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, s...
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cena:
201,24 |
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International Place Branding Yearbook 2010: Place Branding in the New Age of Innovation
ISBN: 9780230279544 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.
The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cult...
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cena:
189,17 |
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The Global Brand: How to Create and Develop Lasting Brand Value in the World Market
ISBN: 9780230620568 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A top executive at one of the world's leading marketing firms analyzes the familiarity and strength of brands and establishes five steps towards increasing brand strength in a globalized world Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. The Global Brand is a thorough investigation of brand strength in the accelerated modern business world. Nigel Hollis draws on his experience at Millward Brown to present a simple... A top executive at one of the world's leading marketing firms analyzes the familiarity and strength of brands and establishes five steps towards... |
cena:
77,07 |
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Olympic Marketing
ISBN: 9780415587877 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial... The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders,... |
cena:
225,25 |
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Marketing Management and Strategy: An African Casebook
ISBN: 9780415783347 / Angielski / Miękka / 262 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This text gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together 15 African cases written by scholars and executives with rich knowledge of business practices in Africa.
This text gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings tog...
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cena:
254,64 |
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What Chinese Want
ISBN: 9781137278357 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery to most of us--or, at best, a baffling set of seeming contradictions. Here, Tom Doctoroff, the guiding force of advertising giant J. Walter Thompson's (JWT) China operations, marshals his 20 years of experience navigating this fascinating intersection of commerce and culture to explain the mysteries of China. He explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their...
Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese ...
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cena:
77,07 |
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Cross-Cultural Management
ISBN: 9781606493502 / Angielski / Miękka / 230 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. An introduction to the concept of culture may be followed in chapters by comparative description of different typologies. This book offers an introduction to cross cultural management through an exploration of major theories that have been developed in fields of business anthropology and international management.
An introduction to the concept of culture may be followed in chapters by comparative description of different typologies. This book offers an introduc...
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cena:
88,11 |
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A Chronology of International Organizations
ISBN: 9781857432084 / Angielski / Twarda / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume contains dedicated chronologies for all the major organizations, such as the UN, the Arab League, NATO, OPEC, the African Union, OAS, WTO, ASEAN and the IMF, whilst an introductory chronology covers the general development of international organizations. As the role of international organizations attains greater global significance, this source detailing how, when and why they developed, is vital both to the study of twentieth century history and to an understanding of the world today. This volume contains dedicated chronologies for all the major organizations, such as the UN, the Arab League, NATO, OPEC, the African Union, OAS, W... |
cena:
1126,48 |
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Marketing Management in Geographically Remote Industrial Clusters: Implications for Business-To-Consumer Marketing
ISBN: 9789814383059 / Angielski / Twarda / 528 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Covers marketing management issues in geographically remote industrial clusters (GRICs). The practice of marketing management is not singular to industry clusters in Nordic countries. This book contains cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology.
Covers marketing management issues in geographically remote industrial clusters (GRICs). The practice of marketing management is not singular to indus...
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cena:
465,29 |
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Trade Among Multinationals (Rle International Business): Intra-Industry Trade and National Competitiveness
ISBN: 9780415752060 / Angielski / Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. In the 1980s many developed countries were increasingly tempted to improve their national competitiveness by adopting protectionist policies. This book demonstrates that such policies would be mistaken and do serious damage to industries in the countries concerned.
In the 1980s many developed countries were increasingly tempted to improve their national competitiveness by adopting protectionist policies. This boo...
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cena:
225,25 |
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International Marketing (Rle International Business): A Strategic Approach to World Markets
ISBN: 9780415752077 / Angielski / Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. Re-issuing this successful book in its 7th edition, the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets.
Re-issuing this successful book in its 7th edition, the author starts with an overview of basic marketing concepts and their applicability on an inter...
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cena:
225,25 |
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The Large International Firm (Rle International Business)
ISBN: 9780415752107 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. International firms face difficult problems in attempting to deal with the conflicts between their own interest as world-wide economic organisations on the one hand, that of the countries in which they operate on the other, and with the conflicts of interest among the countries which are related to the international policies of the firms. The author analyses the underlying problems and points to possible solutions.
International firms face difficult problems in attempting to deal with the conflicts between their own interest as world-wide economic organisations o...
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cena:
274,23 |
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British Manufacturing Investment Overseas (Rle International Business)
ISBN: 9780415752138 / Angielski / Miękka / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This study analyses the causes of British manufacturing investment overseas, focusing primarily on the period from the mid 1960s to the mid 1980s. During these years there were significant changes in UK direct investment and this book represents the first major analysis of these changes based on detailed case studies of British international firms.
This study analyses the causes of British manufacturing investment overseas, focusing primarily on the period from the mid 1960s to the mid 1980s. Dur...
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cena:
107,70 |
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Global Advertising, Attitudes, and Audiences
ISBN: 9780415860895 / Angielski / Miękka / 182 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is fundamentally important in thinking about their responses to product sold on screen. This wide-ranging book draws on forty years of media and marketing theory to present a precise perception of that process, a seven stage model of 'moments' in media marketing reception. Local understandings of global branding and marketing content...
Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychologi...
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cena:
274,23 |
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International Business Teaching in Eastern and Central European Countries
ISBN: 9780789019530 / Angielski / Miękka / 182 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Find out which business teaching techniques work and which don't for Central and Eastern European studentsFrom editor George Tesar: "Educational opportunities in Central and Eastern Europe have changed dramatically over the last twelve years. The restructuring of undergraduate and graduate programs has required a systematic rethinking of programs, courses, and teaching methods. Postgraduate education--particularly professional education and especially management education--has evolved as one of the most important elements impacting the political, social, and economic changes in that...
Find out which business teaching techniques work and which don't for Central and Eastern European studentsFrom editor George Tesar: "Educati...
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cena:
161,57 |
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The Multinational Motor Industry (Rle International Business)
ISBN: 9781138007895 / Angielski / Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume analyses the multinational enterprise using the example of the world motor industry. It begins by examining the multinational enterprise in general, considering its nature, the economic theory of its behaviour and is effects on the nation state. It goes on to explore the growth and development of the multinational motor industry, and then surveys the state of the motor industry, and the role of multinationals in it, in various types of economy, using case studies from the UK, USA, Canada, Australia, Brazil and India.
This volume analyses the multinational enterprise using the example of the world motor industry. It begins by examining the multinational enterprise i...
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cena:
107,70 |
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Making Ads Pay: Timeless Tips for Successful Copywriting
ISBN: 9781607965664 / Angielski / Miękka / 258 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
57,76 |
![Global Market Strategies: How to Turn Your Company Into a Successful International Enterprise [With eBook] Neubert, Michael 9783593399454 Campus Verlag](/9783593399454_global_market_strategies_how_to_turn_your_company_into_a_successful_international_enterprise_with_ebook.jpg "Global Market Strategies: How to Turn Your Company Into a Successful International Enterprise [With eBook]") |
Global Market Strategies: How to Turn Your Company Into a Successful International Enterprise [With eBook]
ISBN: 9783593399454 / Angielski / Miękka / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Good international trade relations are a must for any modern enterprise, regardless of its size. But without a sound global market strategy, entry onto the international scene is risky and can at worst lead to a company s demise. In this book, Michael Neubert, a renowned expert in global business strategy, outlines the principles that underlie a successful international venture: development of a custom-fit internationalization strategy; selection of foreign markets and structured market entry processes; design of market growth strategies; intercultural management and international corporate...
Good international trade relations are a must for any modern enterprise, regardless of its size. But without a sound global market strategy, entry ont...
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cena:
229,43 |
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