Kategoria BISAC: Business & Economics >> International - Marketing

Parietti addresses one of the most important topic scrutinized by the scholars of International Business. Distance between two countries is a multidimensional concept, including not only a geographical dimension but also other dimensions related to the culture, the administrative, political and economic aspects as shown by Ghemawat (2001) and its "CAGE" framework, as well as by Berry et al. (2010) and their nine dimensions of cross-national distance. In the last decade, van Tulder (2010) notes that the research tends to be oriented towards the institutional and governance distance between...

This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process designed to guide students and managers alike through the decision-making process of a company seeking global market opportunities.The book aims to provide a structure, platform, tools and a systematic step-by-step process designed to support the creation of a strategic and applied oriented methodology to global business planning and strategy formulation. It introduces...

Navigating Japan's Business Culture: A Practical Guide to Succeeding in the Japanese Market delivers clear, specific information to help executives understand and successfully navigate the numerous obstacles that confronted when foreign companies do business in Japan.

Unlike "cultural intelligence" books that describe Japanese social etiquette, this book goes straight to the cultural values and social customs entwined in Japanese capitalism that make their capitalism so different from Western capitalism--and therefore can become stumbling blocks for gaining success...

As people remember you as the first and leading indigenous wisdom-based organization development writer, we believe the spirit behind the use of wisdom contained in African proverbs and Folktales to develop the African continent will live on.

Your books will continue to speak and challenge us to rise and create the tomorrow to which we aspire and deserve. Indeed no one can escape death, you already had plans on how you were to launch and market this book.

We will always live to remember and use the wisdom that you imparted in us. You encouraged us to have dreams because, as...

Global service-based firms are often 'born global, ' and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments.

Focusing on these global strategies, this textbook explores the workings of modern service businesses, presenting theoretical management concepts alongside illustrative examples. Original case studies from a range of global sectors, including Starbucks and Facebook, as well as broader studies, such as healthcare in Japan, provide practical insights into the art of thriving as a global...

Global service-based firms are often 'born global, ' and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments.

Focusing on these global strategies, this textbook explores the workings of modern service businesses, presenting theoretical management concepts alongside illustrative examples. Original case studies from a range of global sectors, including Starbucks and Facebook, as well as broader studies, such as healthcare in Japan, provide practical insights into the art of thriving as a global...

Recently, emerging economies have contributed significantly to world economic growth and output. This Research Handbook advances, synthesises and expands the hitherto sparse publications on marketing in emerging economies, investigating specific processes and requirements, as well as the consequences of conducting marketing in these challenging contexts. Addressing diverse issues from a universal as well as regional and country-specific perspective, this book sheds light on general topics such as data collection procedure equivalence and marketing accountability, in addition to exploring...

Understand the Asian consumer’s demands and effective marketing strategies!

The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China. At the same time, the evolution of the Chinese economy and the increasing heterogeneity of Chinese consumers also pose a great deal of challenges for global marketers trying to assess and evaluate the Chinese market. Consumer Behavior in Asia: Issues and Marketing Practice will help marketers and market researchers understand...