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Marketing: Reinventing the Basics
ISBN: 9789020934052 / Angielski / Miękka / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
234,99 |
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Demand Driven Strategic Planning
ISBN: 9780415626392 / Angielski / Miękka / 180 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This text offers students and practitioners alike an integrated approach to strategic planning for companies. Marcos Fava Neves presents a unique perspective on this critical topic based on three main points.
This text offers students and practitioners alike an integrated approach to strategic planning for companies. Marcos Fava Neves presents a unique pers...
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cena:
243,36 |
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Risk and Tourism Marketing in Asia
ISBN: 9781032904870 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
248,33 |
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The Economics of Quality, Grades and Brands
ISBN: 9781138793224 / Angielski / Twarda / 364 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Peter Bowbrick brings together different traditions of quality analysis from economics, marketing economics and marketing itself to identify the limitations of the different traditions of quality economics and some approaches to its analysis. Beginning with a definition of the subject and the concepts involved, this comprehensive title will be of particular value to students of Economics, Marketing and Business Studies.
Peter Bowbrick brings together different traditions of quality analysis from economics, marketing economics and marketing itself to identify the limit...
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cena:
253,29 |
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Marketing Higher Education: Understanding How to Build and Promote the University Brand
ISBN: 9780367749194 / Angielski / Miękka / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
258,26 |
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Lubricant Marketing, Selling, and Key Account Management
ISBN: 9781032331478 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
258,26 |
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Security Relationship Management: Leveraging Marketing Concepts to Advance a Cybersecurity Program
ISBN: 9781032981840 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
258,26 |
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Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech
ISBN: 9781788602402 / Angielski / Twarda / 212 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
274,16 |
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Understanding the Marketing Exceptionality of Prestige Perfumes
ISBN: 9781138580787 / Angielski / Twarda / 188 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
298,00 |
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The Branding of Tourist Destinations: Theoretical and Empirical Insights
ISBN: 9781787693746 / Angielski / Twarda / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.
The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners wit...
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cena:
376,44 |
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Footwear Tooling Design Guide
ISBN: 9781735883366 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
387,73 |
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The New Role of Regional Management
ISBN: 9780230538757 / Angielski / Twarda / 301 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges.
Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It ...
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cena:
406,31 |
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The New Role of Regional Management
ISBN: 9781349359752 / Angielski / Miękka / 301 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
406,31 |
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Emotional Intelligence and Marketing
ISBN: 9789811203541 / Angielski / Twarda / 228 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book discusses how businesses and marketers can deploy emotional intelligence as a marketing tool to co-produce service for enhancing customer experience and to co-create value for key stakeholders in the digitalised and service-dominant logic era. Whilst many competing emotional intelligence models are discussed in the literature, the current book will focus on the ability model. This model comprises 2 areas (experiential and strategic emotional intelligence) and four ability scopes (perceive emotions, use emotions, understand emotions and manage emotions). The marketing domains that...
This book discusses how businesses and marketers can deploy emotional intelligence as a marketing tool to co-produce service for enhancing customer ex...
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cena:
447,08 |
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Molding for Profit: The Injection Molding Business in the 21st Century
ISBN: 9781906479077 / Angielski / Twarda / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
471,92 |
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B2B Influencer Marketing: Work with Creators to Generate Authentic and Effective Marketing
ISBN: 9781398615304 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
507,21 |
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Executive Engagement Strategies: How to Have Conversations and Develop Relationships That Build B2B Business
ISBN: 9781789661941 / Angielski / Twarda / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
587,24 |
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Security Relationship Management: Leveraging Marketing Concepts to Advance a Cybersecurity Program
ISBN: 9781032979984 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
645,78 |
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Business Intelligence: The Effectiveness of Strategic Intelligence and Its Impact on the Performance of Organizations
ISBN: 9781848211148 / Angielski / Twarda / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Following a long process of qualitative, quantitative, and empirical research next to Strategic Intelligence (SI) experts and large companies, this book proposes a way to improve SI and its impact on the performance of an organization. From an exploration, description and evaluation model of SI, a measurement tool in two parts has been built. For all kind of firms and all advancement levels of SI, it explains the construction of a control panel which can be used to pilot SI and its impact on the performance of an organization.
Following a long process of qualitative, quantitative, and empirical research next to Strategic Intelligence (SI) experts and large companies, this bo...
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cena:
690,24 |
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Agile Sales: Delivering Customer Journeys of Value and Delight
ISBN: 9780367419424 / Angielski / Twarda / 170 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
695,46 |
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