This book provides a concise and authoritative guide to corporate social responsibility (CSR) and related paradigms, including environmental responsibility, corporate sustainability and responsibility, creating shared value, strategic CSR, stakeholder engagement, corporate citizenship, business ethics and corporate governance, among others. It is primarily intended for advanced undergraduate and / or graduate students. Moreover, it is highly relevant for future entrepreneurs, small business owners, non-profit organisations and charitable foundations, as it addresses the core aspects of...
This book provides a concise and authoritative guide to corporate social responsibility (CSR) and related paradigms, including environmental responsib...
This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors.This publication covers both theory and practice in an engaging style, that will spark the readers' curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace...
This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overv...
Presents the latest scholarly research on the ways in which corporate entities can implement responsible strategies and create synergistic value for both businesses and society. This volume features extensive coverage across a range of relevant perspectives and topics, such as corporate citizenship, stakeholder engagement, and business ethics.
Presents the latest scholarly research on the ways in which corporate entities can implement responsible strategies and create synergistic value for b...
Presents research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. The book explores the pedagogical applications of socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions.
Presents research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. The book explores the pedagogi...
The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.
The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners wit...
