ISBN-13: 9781522558354 / Angielski / Twarda / 2018 / 322 str.
ISBN-13: 9781522558354 / Angielski / Twarda / 2018 / 322 str.
Presents research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. The book explores the pedagogical applications of socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions.