The Branding of Tourist Destinations: Theoretical and Empirical Insights

ISBN-13: 9781787693746 / Angielski / Twarda / 2018 / 264 str.

Mark Anthony Camilleri

Opis

The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.