This text offers students and practitioners alike an integrated approach to strategic planning for companies. Marcos Fava Neves presents a unique perspective on this critical topic based on three main points.

The orange juice chain is unique, probably a sui generis commodity. Although several countries produce oranges and juices, two regions in the world are the responsible for around 80 per cent of the production. These are the states of Sao Paulo in Brazil and Florida in the USA. Although the emerging countries are growing in production, the juice consumer is also concentrated in the USA and Europe where more than 90% of consumption takes place. The characteristics of this chain are so unique, that it makes a nice laboratory for academics and business people to exercise strategies, since risk is...

At the moment of writing, we are in the last quarter of an incredible year. The world is facing an astonishing number of changes resulting from one of the worst pandemics ever. Food, agribusiness, and biofuel chains will be working in a new macro environment and will operate differently after 2020. These structural changes come on top of the need to increase food production to feed 9 billion people in 2050 and the urgency to increase renewable sources of energy to promote sustainability, save resources and limit climate change. 'Food and Agribusiness in 2030: A Roadmap' offers tools for...