Kategoria BISAC: Business & Economics >> Marketing - Direct

Friends don't let friends drive drunk, and friends don't let friends advertise on AdWords without understanding the five Gotchas hidden in Google AdWords.

AdWords Gotchas: an INDEPENDENT Guide to Google AdWords

Did you know that you may be wasting money - a LOT OF MONEY - right now by hidden 'gotchas' inside of AdWords? Gotchas are mistakes, errors, and omissions that lurk within the AdWords interface, often tripping up novice advertisers and causing them to waste money needlessly.

This book will teach you how to avoid the five hidden Gotchas of...

Internet lead generation is broken. Regardless if they are Mortgage, Financial Services, Legal, Automotive, Direct to Consumer, B2B, Insurance, Home Services, Education, Payday or Gambling, businesses struggle to buy, or generate quality opportunities for their sales force. Not surprisingly, the cost and complexity of driving traffic that converts into responsive internet leads has exploded in recent years into an all time high To make signal from the noise and provide a competitive edge, businesses need to have a true 10,000 foot view of all available internet lead generation strategies....

There are many books out there on the theories behind the use of social media and mobile applications in marketing-but this is not one of them. Social IMC does not present broad theories; it provides strategies based on proven business models that have produced real-world results.

Each strategy has been taught, tested, and developed by the author himself, and all are thoroughly explained in an easy-to-follow format that includes references to exemplary businesses from around the world. By the time you are done reading this book, you will be able to identify which strategy is...

If you are an Attorney, Doctor, Dentist, Therapist or Other Professional Solo Practitioner & Small Firm, quietly asking yourself, "if it ever gets easier.."..

Can YOU DARE to open your mind to the radical possibility that....

RADICAL REVENUE dares you to RE-THINK your practice as a service professional. Of course, if you're completely and thoroughly satisfied with your success, status, income,...

Take Command of Your Referrals

Marketing strategist Steve Gordon dares you to re-evaluate your approach to attracting referrals and shows you a contrarian approach to referrals that will have you kicking yourself for not reading this book sooner.

Gordon doesn't offer stale advice like "ask more often" or "improve customer service" or "use this script " He gives you a paradigm shifting approach to getting loads more referrals, while spending less time, effort and energy. You'll finally see a path to attracting a predictable stream of referrals...

EVERYTHING you have ever wanted to learn about internet marketing and blogging is included in this book. It covers diverse topics such as - SEO (search engine optimization) Article writing and marketing Backlink building Traffic generation List building Review writing Making money with Google Adsense Affiliate marketing with Clickbank Wordpress tutorials - from setting up your first blog to SEO-optimizing it for Google Niche research and marketing Basic tutorials on how to handle a UNIX server (with Apache and Cpanel installed) FTP tutorials Website security tips including how to protect...

Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality.

LEARN HOW TO:

• Create content that engages people--regardless of their country and culture
• Identify key actions and strategies to apply to your projects
• Connect "dots" that others don't...

If you've ever wanted to try MailChimp but weren't sure where to start or possibly found it intimidating, then this is the book for you. Follow along with simple step-by-step instructions that will make it easy to master sending your first campaign and get you connecting with your fan base....