There are many books out there on the theories behind the use of social media and mobile applications in marketing-but this is not one of them. Social IMC does not present broad theories; it provides strategies based on proven business models that have produced real-world results.

Each strategy has been taught, tested, and developed by the author himself, and all are thoroughly explained in an easy-to-follow format that includes references to exemplary businesses from around the world. By the time you are done reading this book, you will be able to identify which strategy is...