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Blockchain Technology and Applications for Digital Marketing
ISBN: 9781799880813 / Angielski / Twarda / 329 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1260,35 |
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Managing Festivals for Destination Marketing and Branding
ISBN: 9781668463567 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. Festivals across the world represent the joy, recreation, and traditions of their different societies and cultures. There is a plethora of reasons to commemorate and organize such events. Every festival has its own distinct personality, charms, appeal, and experiences that are closely linked to culture, customs, issues, core values, and more. All of these factors combine to create a one-of-a-kind selling offer for specific destinations. Festival attractions can serve to popularize and strengthen the tourist economy, as well as to promote employment, entrepreneurship, and tourism destination...
Festivals across the world represent the joy, recreation, and traditions of their different societies and cultures. There is a plethora of reasons to ...
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cena:
1260,35 |
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Exploring Niche Tourism Business Models, Marketing, and Consumer Experience
ISBN: 9781668472422 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1260,35 |
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Global Agricultural and Food Marketing in a Global Context: Advancing Policy, Management, and Innovation
ISBN: 9781668447802 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1260,35 |
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Managing, Marketing, and Maintaining Maritime and Coastal Tourism
ISBN: 9781799815228 / Angielski / Twarda / 350 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1260,35 |
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Utilizing Gamification in Servicescapes for Improved Consumer Engagement
ISBN: 9781799819707 / Angielski / Twarda / 300 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As consumers increase their purchases from online retailers, businesses must find exceedingly innovative ways to increase customer engagement. While online gaming has become increasingly prevalent, motivating customers through the same means has gained greater importance for businesses. Utilizing Gamification in Servicescapes for Improved Consumer Engagement is a pivotal reference source that provides vital research on employing various gamification mechanics to alter and enhance certain behaviors in marketing contexts. While highlighting topics such as online gaming, user engagement, and...
As consumers increase their purchases from online retailers, businesses must find exceedingly innovative ways to increase customer engagement. While o...
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cena:
1260,35 |
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Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0
ISBN: 9781799895534 / Angielski / Twarda Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1260,35 |
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New Governance and Management in Touristic Destinations
ISBN: 9781668438893 / Angielski / Twarda / 384 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1260,35 |
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Global Perspectives on the Strategic Role of Marketing Information Systems
ISBN: 9781668465912 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. A level of decision making is concerned with deciding the organization's objectives, resources, and policies. A significant problem at this decision-making level is predicting the organization's future and its environment as well as matching the organization's characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. ...
A level of decision making is concerned with deciding the organization's objectives, resources, and policies. A significant problem at this decision-m...
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cena:
1260,35 |
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The Role of Brands in an Era of Over-Information
ISBN: 9781668483510 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1260,35 |
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Applied Multivariate Techniques
ISBN: 9780471310648 / Angielski / Twarda / 512 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Designed for the more advanced research analysis course, this textbook introduces students to the multivariate techniques used in business without intimidating them with mathematical derivations. Geometry is used effectively to present treatments of the te
Designed for the more advanced research analysis course, this textbook introduces students to the multivariate techniques used in business without int...
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cena:
1262,69 |
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Handbook of Research on Distribution Channels
ISBN: 9780857938596 / Angielski / Twarda / 608 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and empirical perspectives. The ultimate objective of this Handbook is a comprehensive theory of distribution channels for scholars presented in enlightened surveys of the literature to tightly reasoned investigations. Channel management topics include value creation, interorganizational knowledge transfer, contract design, governance and control, and...
Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present ...
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cena:
1268,03 |
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Applications of Neuromarketing in the Metaverse
ISBN: 9781668481509 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. The metaverse is opening new avenues of opportunities for product manufacturers as well as service providers; due to this, further study on the scope and challenges that the application of neuromarketing in virtual worlds faces across different disciplines and business segments is required. The immense growth potential currently untapped in the metaverse domain can be taken to a different level altogether with the help of neuromarketing applications. Applications of Neuromarketing in the Metaverse discusses brand positioning among the target market in the virtual world through the...
The metaverse is opening new avenues of opportunities for product manufacturers as well as service providers; due to this, further study on the scope ...
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cena:
1285,55 |
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Impact of Sensory Marketing on Buying Behavior
ISBN: 9798369393512 / Angielski / Twarda / 484 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1307,50 |
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Handbuch Markenführung
ISBN: 9783658133412 / Niemiecki / Twarda / 1603 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1316,76 |
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Market Segmentation: Conceptual and Methodological Foundations
ISBN: 9780792386353 / Angielski / Twarda / 382 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first emerging in the late 1950s, the concept of segmentation has been one of the most researched topics in the marketing literature. Segmentation has become a central topic to both the theory and practice of marketing, particularly in the recent development of finite mixture models to better identify market...
Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produc...
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cena:
1328,44 |
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Market Response Models: Econometric and Time Series Analysis
ISBN: 9781402073687 / Angielski / Miękka / 502 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. From 1976 to the beginning of the millennium covering the quarter-century life span of this book and its predecessor something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It s not just us that we are talking...
From 1976 to the beginning of the millennium covering the quarter-century life span of this book and its predecessor something remarkable has happened...
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cena:
1328,44 |
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Market Segmentation: Conceptual and Methodological Foundations
ISBN: 9781461371045 / Angielski / Miękka / 382 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first emerging in the late 1950s, the concept of segmentation has been one of the most researched topics in the marketing literature. Segmentation has become a central topic to both the theory and practice of marketing, particularly in the recent development of finite mixture models to better identify market...
Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produc...
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cena:
1328,44 |
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Strategic Innovative Marketing and Tourism: 8th Icsimat, Northern Aegean, Greece, 2019
ISBN: 9783030361280 / Angielski / Miękka / 1105 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1328,44 |
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Handbook of Marketing Decision Models
ISBN: 9783319569390 / Angielski / Twarda / 598 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In addition, it contains chapters on recent methodological developments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement.
In addition, it contains chapters on recent methodological developments that are gaining popularity in the area of marketing decision models, such as ...
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cena:
1328,44 |
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