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Strategic Brand Management for Small Businesses: Building, Growing, and Sustaining a Brand
ISBN: 9783031903823 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
442,79 |
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B2B Marketing Guidebook - Vol. 1: The Strategic Foundations of Next Generation B2B Marketing
ISBN: 9783031911828 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
442,79 |
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B2B Marketing Guidebook - Vol. 2: Advanced B2B Marketing Tactics, Ai, and Case Studies
ISBN: 9783031911941 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
442,79 |
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Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains
ISBN: 9780387243788 / Angielski / Miękka / 332 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Integration is an important and practical matter in today's globalized commerce. This has led companies and organizations to place increasing emphasis on creating a seamless workflow environment from one business function to another. The academic research community recognizes the importance of providing problem-solving direction to the different, and sometimes conflicting, functional perspectives of marketing, engineering, logistics, and manufacturing. The research streams that characterize these issues are in the domain of business interfaces. These include the benefits of coordination,... Integration is an important and practical matter in today's globalized commerce. This has led companies and organizations to place increasing empha... |
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442,79 |
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Persuasive Advertising: Evidence-Based Principles
ISBN: 9781403913432 / Angielski / Twarda / 402 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and exper...
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cena:
442,79 |
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Fashion Branding and Consumer Behaviors: Scientific Models
ISBN: 9781493902767 / Angielski / Twarda / 151 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry's means of communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions about consumer behaviors, consumer welfare, environmental ethics and the... Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of bran... |
cena:
442,79 |
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City Branding: Theory and Cases
ISBN: 9781349317585 / Angielski / Miękka / 239 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public a...
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cena:
442,79 |
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The Management of Consumer Credit: Theory and Practice
ISBN: 9781349315468 / Angielski / Miękka / 259 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book explains how financial institutions, such as banks and finance houses, manage their portfolios of credit cards, loans, mortgages and other types of retail credit agreements. The second edition has been substantially updated, with new chapters on capital requirements, Basel II, scorecard and portfolio monitoring.
This book explains how financial institutions, such as banks and finance houses, manage their portfolios of credit cards, loans, mortgages and other t...
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cena:
442,79 |
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Fashion Branding and Consumer Behaviors: Scientific Models
ISBN: 9781493946051 / Angielski / Miękka / 151 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry's means of communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions about consumer behaviors, consumer welfare, environmental ethics and the... Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of bran... |
cena:
442,79 |
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Craft Beverages and Tourism, Volume 1: The Rise of Breweries and Distilleries in the United States
ISBN: 9783319498515 / Angielski / Twarda / 187 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This two-volume set examines the strong connection between craft beverages and tourism, presenting cutting-edge research in partnership with breweries, distilleries, and cideries.
This two-volume set examines the strong connection between craft beverages and tourism, presenting cutting-edge research in partnership with breweries...
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cena:
442,79 |
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The Design Imperative: The Art and Science of Design Management
ISBN: 9783319785677 / Angielski / Twarda / 233 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book examines how to optimize design management processes in order to produce innovation within organizations.
This book examines how to optimize design management processes in order to produce innovation within organizations.
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cena:
442,79 |
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Craft Beverages and Tourism, Volume 1: The Rise of Breweries and Distilleries in the United States
ISBN: 9783319842561 / Angielski / Miękka / 187 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
442,79 |
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The Design Imperative: The Art and Science of Design Management
ISBN: 9783030087333 / Angielski / Miękka / 233 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
442,79 |
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Cultural and Social Influences on Consumer Behavior
ISBN: 9789819961856 / Angielski / Miękka / 244 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book explores how cultural and social influences affect consumer decision making with a focus on uncertainty avoidance, rituals, and external threats. Indeed, uncertainty avoidance can exert significant influence on consumer behavior. For example, consumers in a culture with high uncertainty avoidance may show less positive attitudes towards new products than those in a culture with low uncertainty avoidance. Prior cultural research has mainly focused on how individualism/collectivism or power distance belief influences consumer attitudes and behaviors at an individual level, while...
This book explores how cultural and social influences affect consumer decision making with a focus on uncertainty avoidance, rituals, and external thr...
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cena:
442,79 |
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Market Mediations: Semiotic Investigations on Consumers, Objects and Brands
ISBN: 9781137509963 / Angielski / Twarda / 250 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.
Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European in...
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cena:
442,79 |
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Social Commerce: Marketing, Technology and Management
ISBN: 9783319170275 / Angielski / Twarda / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several i... |
cena:
442,79 |
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Brewing, Beer and Pubs: A Global Perspective
ISBN: 9781137466174 / Angielski / Twarda / 326 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The production of beer today occurs within a bifurcated industrial structure. There exists a small number of large, global conglomerates supplying huge volumes of a limited range of beers, and a plethora of small and medium breweries producing a diverse range of beers sold under unique brands. Brewing, Beer and Pubs addresses a range of contemporary issues and challenges in this key sector of the global economy, and includes contributions by research specialists from a variety of countries and disciplines. This book includes the marketing and globalization of the brewing industry, beer excise...
The production of beer today occurs within a bifurcated industrial structure. There exists a small number of large, global conglomerates supplying hug...
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cena:
442,79 |
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E-Consumers in the Era of New Tourism
ISBN: 9789811000850 / Angielski / Twarda / 139 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism.
This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, th...
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cena:
442,79 |
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Brand Aesthetics
ISBN: 9781349340552 / Angielski / Miękka / 230 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.
Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these is...
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cena:
442,79 |
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Competition in Higher Education Branding and Marketing: National and Global Perspectives
ISBN: 9783319585260 / Angielski / Twarda / 254 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education.
Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy...
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cena:
442,79 |
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