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The Era of New Services: New Services, New Infrastructure and Service Rules for the Future Society
ISBN: 9789819995677 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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Cross-Cultural Communication of Chinese Brands
ISBN: 9789819713738 / Angielski / Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book presents theoretical insights into key aspects of Chinese brand cross-cultural communication, such as psychological distance, implicit context, brand narrative and influence of bridge crowds.This book applies the psychological distance theory of communication to study the psychological distance strategy of cross-cultural communication of Chinese brands from macro and micro perspectives, and proposes to resolve cultural differences by adjusting psychological distance. Based on the above theories,the authors construct the cross-cultural communication strategy model for Chinese brands,...
This book presents theoretical insights into key aspects of Chinese brand cross-cultural communication, such as psychological distance, implicit conte...
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Organizational Science Abroad: Constraints and Perspectives
ISBN: 9780306429699 / Angielski / Twarda / 340 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Organizing consists of making other people work. We do this by manip ulating symbols: words, exhortations, memos, charts, signs of status. We expect these symbols to have the desired effects on the people con cerned. The success of our organizing activities depends on whether the others do attach to our symbols the meanings we expect them to. Whether or not they do so is a function of what I have sometimes called "the programs in their minds" -their learned ways of thinking, feeling, and reacting-in short, a function of their culture. The assumption that organizations could be culture-free is...
Organizing consists of making other people work. We do this by manip ulating symbols: words, exhortations, memos, charts, signs of status. We expect t...
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Liberating Systems Theory
ISBN: 9780306435928 / Angielski / Twarda / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Contemporary Systems Thinking is a series of texts, each of which deals comparatively and/or critically with different aspects of holistic thinking at the frontiers of the discipline. Traditionally, writings by systems thinkers have been concerned with single theme propositions such as General Systems Theory, Cybernetics, Operations Research, System Dynamics, Soft Systems Methodology and many others. Recently there have been attempts to fulfil a different yet equally important role by comparative analyses of viewpoints and approaches, each addressing disparate areas of study such as: modeling...
Contemporary Systems Thinking is a series of texts, each of which deals comparatively and/or critically with different aspects of holistic thinking at...
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System Design Modeling and Metamodeling
ISBN: 9780306437403 / Angielski / Twarda / 454 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is a venture in the worlds of modeling and of metamodeling. At this point, I will not reveal to readers what constitutes metamodeling. Suf fice it to say that the pitfalls and shortcomings of modeling can be cured only if we resort to a higher level of inquiry called metainquiry and metadesign. We reach this level by the process of abstraction. The book contains five chapters from my previous work, Applied General Systems Theory (Harper and Row, London and New York, First Edition 1974, Second Edition 1978). More than ten years after its publication, this material still appears...
This book is a venture in the worlds of modeling and of metamodeling. At this point, I will not reveal to readers what constitutes metamodeling. Suf f...
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Systems Methodology for the Management Sciences
ISBN: 9780306438776 / Angielski / Twarda / 298 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The author thoroughly describes and analyzes the most significant systems methodologies-organizations as systems, ' hard, soft, cybernetic, and critical-and demonstrates the complementary strengths of different systems approaches.
The author thoroughly describes and analyzes the most significant systems methodologies-organizations as systems, ' hard, soft, cybernetic, and critic...
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Pioneers in Entrepreneurship and Small Business Research
ISBN: 9780387236018 / Angielski / Twarda / 380 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Around the world there is an increasing interest in issues of small business and entrepreneurship. In a time with a lot of myths and opinions of the role of entrepreneurs and small business it is vital for a book like this to encapsulate the knowledge that can be gained from the most significant research contributions in the field. Such knowledge is often build upon empirical oriented methods providing policy relevant results for small business owners and entrepreneurs. The aim of Pioneers in Entrepreneurship and Small Business Research is first to provide a... Around the world there is an increasing interest in issues of small business and entrepreneurship. In a time with a lot of myths and opinions of th... |
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Logistics Systems: Design and Optimization
ISBN: 9780387249711 / Angielski / Twarda / 412 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In a context of global competition, the optimization of logistics systems is inescapable. Logistics Systems: Design and Optimization falls within this perspective and presents twelve chapters that well illustrate the variety and the complexity of logistics activities. Each chapter is written by recognized researchers who have been commissioned to survey a specific topic or emerging area of logistics. The first chapter, by Riopel, Langevin, and Campbell, develops a framework for the entire book. It classifies logistics decisions and highlights the relevant linkages to... In a context of global competition, the optimization of logistics systems is inescapable. Logistics Systems: Design and Optimization |
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The New NASDAQ Marketplace
ISBN: 9780387486000 / Angielski / Twarda / 178 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is based on the proceedings of The New NASDAQ Marketplace, a conference hosted by the Zicklin School of Business at Baruch College on May 3, 2005. The text contains the edited transcript of the panel discussions and two major presentations, one by Gerald Putnam, President and Co-Chief Operating Officer of the NYSE Group; the other by Robert Greifeld, Chief Executive Officer of the NASDAQ Stock Market. Putnam was CEO of Archipelago at the time of the conference. As with the other books in this popular series, this book is more than an historical record. The manuscript has been...
This book is based on the proceedings of The New NASDAQ Marketplace, a conference hosted by the Zicklin School of Business at Baruch College on May 3,...
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Practitioner's Guide to Quality and Process Improvement
ISBN: 9780412482809 / Angielski / Twarda / 354 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Quality and process improvement is now a major concern of businesses of all types all over the world. Designed as a reference book for quality practitioners, this book meets the urgent need for a concise practical reference book on quality and process improvement.
Quality and process improvement is now a major concern of businesses of all types all over the world. Designed as a reference book for quality practit...
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Effective Benchmarking
ISBN: 9780412714900 / Angielski / Twarda / 380 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book provides the reader with inside knowledge about the application and workability of the concept of benchmarking in different industrial contexts. It takes a practical approach, including case studies in benchmarking applications from a cross-section of industry and commerce, and promotes state-of-the-art thinking and innovation through the use of benchmarking. It is the key text for senior managers, project teams, trainers and consultants in benchmarking and quality management. Effective Benchmarking features include: 20 case studies from nine different sectors; evidence that...
This book provides the reader with inside knowledge about the application and workability of the concept of benchmarking in different industrial conte...
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Techniques of Structured Problem Solving
ISBN: 9780442288471 / Angielski / Twarda / 386 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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Operational Efficiency in Forestry: Vol. 2: Practice
ISBN: 9780792300632 / Angielski / Twarda / 169 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. It is our conviction that professional skill in forestry will develop more readily and more efficiently if forestry students are presented with a clear understanding of the im- pact of the physical factors that both enhance and inhibit forestry activities. Part I is analytic, written as a basic text for undergradu- ates in courses such as logging, transport, forest engineer- ing and even forest management. It deals with the fundamen- tals of technology in forestry as determined by the physical environment. The analytic approach serves two purposes, to bring about a clear understanding of the...
It is our conviction that professional skill in forestry will develop more readily and more efficiently if forestry students are presented with a clea...
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Understanding Economic Behaviour
ISBN: 9780792304821 / Angielski / Twarda / 441 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. may be related to another basic assumption in economic psychology: that the human capacity to process information from the environment is limited, and that the kind of optimal use of that information postulated in many economic theories is therefore not possible. The research methods used are mainly geared towards empirical research, and there mostly towards survey research and experimentation. Experimentation involves most often simulated behaviour in a laboratory, which allows the experimental manipulation of possible causes of behaviour which would not be possible in real life. Survey...
may be related to another basic assumption in economic psychology: that the human capacity to process information from the environment is limited, and...
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Winning Airlines: Productivity and Cost Competitiveness of the World's Major Airlines
ISBN: 9780792380108 / Angielski / Twarda / 221 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Major institutional, regulatory, and structural changes have occurred in international air transport during the past two decades. Many countries have deregulated their domestic airline industries and open skies continental blocs have formed in Europe and North America A movement is now underway to create a liberalized continental bloc in Australasia. International air transport has been substantially liberalized due to the diminishing role of lATA as an industry cartel, and via a series of liberalized bilateral agreements signed between many countries, including the u.s. and UK Increased...
Major institutional, regulatory, and structural changes have occurred in international air transport during the past two decades. Many countries have ...
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The Fair Value of Insurance Business
ISBN: 9780792386346 / Angielski / Twarda / 322 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Insurance companies, as well as banks and thrift institutions, have traditionally reported assets and liabilities on the basis of their amortized cost, or book value. But following the turmoil in securities markets due to highly volatile interest rate fluctuations in the 1980s and the early 1990s, and problems caused by inadequate liquidity, in the mid-1990s the Financial Accounting Standards Board (FASB) issued a new ruling calling for financial intermediaries to report the fair, or market, value of most assets. Called FAS 115, this new standard is the first step in the eventual change to...
Insurance companies, as well as banks and thrift institutions, have traditionally reported assets and liabilities on the basis of their amortized cost...
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The Internationalization of the Japanese Economy
ISBN: 9780792390527 / Angielski / Twarda / 430 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In the first, 1987, edition of this book, Dr. Higashi and Dr. Lauter have discussed and analyzed the initial stages of the internationalization process The authors with Michio Watanabe at a reception in Hakone, Japan, 1988. xvi THE INTERNATIONALIZATION OF THE JAPANESE ECONOMY of the Japanese economy as it had evolved between 1985 and 1986. In this, the second, edition, they explore the developments during 1985-1988 and show how the gradual transformation of the economy from export-Ied to domestic demand-Ied growth has taken place, what the results of the trans formation process are, what...
In the first, 1987, edition of this book, Dr. Higashi and Dr. Lauter have discussed and analyzed the initial stages of the internationalization proces...
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Bayesian Statistics in Actuarial Science: With Emphasis on Credibility
ISBN: 9780792392125 / Angielski / Twarda / 238 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The debate between the proponents of "classical" and "Bayesian" statistica} methods continues unabated. It is not the purpose of the text to resolve those issues but rather to demonstrate that within the realm of actuarial science there are a number of problems that are particularly suited for Bayesian analysis. This has been apparent to actuaries for a long time, but the lack of adequate computing power and appropriate algorithms had led to the use of various approximations. The two greatest advantages to the actuary of the Bayesian approach are that the method is independent of the model...
The debate between the proponents of "classical" and "Bayesian" statistica} methods continues unabated. It is not the purpose of the text to resolve t...
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The Rules of the Game in the Global Economy: Policy Regimes for International Business
ISBN: 9780792392255 / Angielski / Twarda / 294 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This study has been long in the making, and the world has changed dramatically while we have been at work. We initially anticipated a substantial section on the Soviet-dominated Council for Mutual Economic Assistance (CMEA or "COMECON"), which offered an interesting contrast to the kind of international business regime typically found among market-oriented countries and industries. As we moved toward publi- tion, the CMEA vanished, and so we mention it only in passing. The USSR subsequently disintegrated into a Commonwealth of Independent States (CIS). On the other hand, we began with the...
This study has been long in the making, and the world has changed dramatically while we have been at work. We initially anticipated a substantial sect...
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Market Orientation in Food and Agriculture
ISBN: 9780792396499 / Angielski / Twarda / 284 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In the fall of 1990, the Danish government started a comprehensive research pro gramme to improve the competitiveness of the Danish food sector: The Research and Development Programme in the Danish Food Sector (Det F Ildevareteknologiske Forsk nings- og Udviklingsprogram, F0TEK). The programme was based on a combination of basic research to be carried out by universities and other research institutions, and a series of collaboration projects between researchers and food companies. The programme was originally designed as a technological research programme. However, in the planning phases of...
In the fall of 1990, the Danish government started a comprehensive research pro gramme to improve the competitiveness of the Danish food sector: The R...
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