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The Brain Audit: Why Customers Buy (and Why They Don't)
ISBN: 9780473175047 / Angielski / Miękka / 180 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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194,97 zł |
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The Future of 3D Media: Bringing Stereoscopic 3D to Consumers
ISBN: 9781466239180 / Angielski / Miękka / 182 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Why is glasses-based 3D one of the biggest all time failures in the history of consumer electronics? How does stereoscopic 3D get to consumers? What is coming next in 3D? Where will the content come from and how will it be delivered? Most people have seen at least one modern 3D movie such as Avatar. But 3D is pushing into our lives now in the form of 3DTVs, mobile phones, tablets and even 3D videos and photos on the Web. When we leave the theater we move into an uncontrolled environment where people multi-task...an environment where 3D glasses simply don't work. This book introduces...
Why is glasses-based 3D one of the biggest all time failures in the history of consumer electronics? How does stereoscopic 3D get to consumers? What i...
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159,90 zł |
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Write A Letter: Cancel Your Timeshare And Get A Refund!: A Step-by-Step Guide To Writing A Cancellation Letter That Works!
ISBN: 9781466382343 / Angielski / Miękka / 216 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Timeshare owners are paying out thousands to companies promising a "100% Money Back Guarantee" to cancel their timeshare contracts. But well-informed timeshare owners are doing everything these companies are doing and keeping the money in their pockets This book will help you, the unhappy timeshare owner, to write the kind of complaint letter that will get results--cancellation of a timeshare contract that was signed because the company used deception in the sales process. This book is a tool-kit giving the timeshare owner a practical step-by-step plan to follow to get out of an unwanted...
Timeshare owners are paying out thousands to companies promising a "100% Money Back Guarantee" to cancel their timeshare contracts. But well-informed ...
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68,49 zł |
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Is Food Marketing Making Us Fat?: A Multi-Disciplinary Review
ISBN: 9781601984661 / Angielski / Miękka / 98 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Is Food Marketing Making Us Fat? reviews the literature in marketing, nutrition, psychology, economics and related disciplines that investigate the link between marketing activity, food intake and obesity, with a particular emphasis on the effects of marketing on overeating. The authors bring together streams of research which have so far been largely disconnected. To limit the scope of the review, this monograph focuses on the direct effects of marketing activity under the direct control of food marketers and on consumption volume because of its direct impact on food/energy intake. It also...
Is Food Marketing Making Us Fat? reviews the literature in marketing, nutrition, psychology, economics and related disciplines that investigate the li...
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341,63 zł |
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The Pricing Strategy Audit
ISBN: 9781907766008 / Angielski / Miękka / 124 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. An in-company assessment to help create the best possible pricing strategy for your organisation. This detailed self-assessment audit can be used: to measure and improve the effectiveness of your present pricing strategy or to create a sound pricing strategy where none exists. First, use the audit to understand the 5 factors to consider when setting prices - and how to balance them. Then get clear answers to questions like these: Does your pricing strategy support broader corporate objectives? Have you fully understood the influence of price on your customers? Do you use price correctly as an...
An in-company assessment to help create the best possible pricing strategy for your organisation. This detailed self-assessment audit can be used: to ...
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cena:
341,63 zł |
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The Changing Face of Retailing in the Asia Pacific
ISBN: 9780415664486 / Angielski / Miękka / 158 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Retailing in the countries of Asia Pacific is being transformed, with the growth of large & international retail firms & the development of new stores & shopping centres. This book studies the trends & the implications for retailers, consumers & governments, through a series of studies in different countries.
Retailing in the countries of Asia Pacific is being transformed, with the growth of large & international retail firms & the development of new stores...
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129,87 zł |
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The Language of Branding: Theory, Strategies, and Tactics
ISBN: 9780415806749 / Angielski / Miękka / 160 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Language of Branding: Theory, Strategies, and Tactics will teach marketing students how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers act. Together with Morais, an anthropologist engaged in market research, they show how understanding the power of language can impact the essence and sales of a brand. The book covers the fundamentals of brand language and applications for an array of marketing... The Language of Branding: Theory, Strategies, and Tactics will teach marketing students how to use language successfully to improve brand ... |
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249,41 zł |
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Shopping Centers: U.S.A.
ISBN: 9781412848565 / Angielski / Miękka / 335 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Are there potentials in central city revitalization? What role will the federal government play in determining future retail locational choices? Shopping center development has never been more popular-or more hazardous than it is today. Retail distribution in the United States has greater efficiency than anywhere else in the world, a tribute to the adaptability and rationalization of systems which have characterized the field. The pressures of the future, however, require greater exertion if they are to be adequately met. The industry drive to the new "middle markets" may change the face of...
Are there potentials in central city revitalization? What role will the federal government play in determining future retail locational choices? Shopp...
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228,62 zł |
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Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-Tail
ISBN: 9781848729698 / Angielski / Twarda / 400 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Theory and Research in Social Media Advertising and E-tail.
Theory and Research in Social Media Advertising and E-tail.
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597,65 zł |
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Consumer Culture and the Media: Magazines in the Public Eye
ISBN: 9780230303683 / Angielski / Twarda / 190 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. How did consumer culture become synonymous with westernised societies? Iqani argues that it is the way it is promoted by media texts. She provides a detailed analysis of publicly displayed consumer magazine covers and engages with big questions about the public, power and identity in mediated consumer culture.
How did consumer culture become synonymous with westernised societies? Iqani argues that it is the way it is promoted by media texts. She provides a d...
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194,52 zł |
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Handbook of Behavioral Finance
ISBN: 9780857930910 / Angielski / Miękka / 448 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Handbook of Behavioral Finance is a comprehensive, topical and concise source of cutting-edge research on recent developments in behavioral finance. The Handbook is divided into three areas of interest. The first - Behavioral Biases - includes discussions on herding in the market, information processing and the disposition effect in investment decisions. In the second section - Behavior in the Investment Process - topics explored include the effects of higher transaction costs on traders' behavior, investor sentiment, overconfidence and active management, and behavior effects on...
The Handbook of Behavioral Finance is a comprehensive, topical and concise source of cutting-edge research on recent developments in behavioral financ...
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295,13 zł |
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Evolution, Organization and Economic Behavior
ISBN: 9781849806282 / Angielski / Twarda / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This new and original collection of papers focuses on the intersection of three strands of research: evolutionary economics, behavioral economics, and management studies. Combining theoretical and empirical contributions, the expert contributors demonstrate that the intersection of these fields provides a rich source of opportunities enabling researchers to find more satisfactory answers to questions that (not only evolutionary) economists have long been tackling. Topics discussed include individual agents and their interactions; the behavior and development of firm organizations; and...
This new and original collection of papers focuses on the intersection of three strands of research: evolutionary economics, behavioral economics, and...
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547,05 zł |
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Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business
ISBN: 9780230378193 / Angielski / Twarda / 251 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products ...
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252,89 zł |
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Beyond the Consumption Bubble
ISBN: 9780415653657 / Angielski / Miękka / 274 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency on technology and the risks involved; the rise of Asia and its potential consumption preferences; the question of whether we must continuously increase our consumption to avoid a recession and whether this is ecologically sustainable. In the field of consumption research there is need for analytical rigor based on theory and empirical evidence as well as discussions that will inspire readers to ask...
Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the ...
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239,01 zł |
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The Chipotle Effect: The changing landscape of the American Social Consumer and how Fast Casual is impacting the future of restaurants.
ISBN: 9780615593968 / Angielski / Miękka / 230 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The changing landscape of the American Social Consumer is shifting rapidly and these changes are having a major impact on future of restaurants demonstrated in this new book by Paul Barron, renowned entrepreneur, publisher, founder of FastCasual.com and restaurant industry innovator.
The changing landscape of the American Social Consumer is shifting rapidly and these changes are having a major impact on future of restaurants demons...
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114,16 zł |
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The Theory of Interest as Determined by Impatience to Spend Income and Opportunity to Invest It
ISBN: 9781614273318 / Angielski / Miękka / 610 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. 2012 Reprint of 1930 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This work is an important update and reworking of Fisher's "The Rate of Interest," first published in 1907. Very fundamental changes in the nature of the world economy, principally World War I, war financing, the sensational inflation of the currencies of the combatants, and the remarkable developments in new scientific, industrial and agricultural methods had occurred; all requiring integration into a new theory. Fisher called interest "an index of a community's preference...
2012 Reprint of 1930 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This work is an important upd...
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109,82 zł |
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The Other Side of The Counter
ISBN: 9781479112746 / Angielski / Miękka / 52 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Taking you inside the day to day workplace life of a retail sales employee.
Taking you inside the day to day workplace life of a retail sales employee.
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68,63 zł |
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The Mobile Youth
ISBN: 9781480024342 / Angielski / Miękka / 112 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. 10 Stories revealing the emotional relationship between young people and their mobile phones. Mobile Youth: Voices of the Mobile Generation is written for technologists, marketers and social scientists alike who want to go beyond the technology and understand the social and psychological drivers that define this unique relationship. Author Graham Brown travels from the favelas of Rio de Janeiro to the backstreets of Shibuya Tokyo on a quest to discover how young people interact with their phones and what this means for innovation. 1 billion people under the age of 30 now own a mobile phone....
10 Stories revealing the emotional relationship between young people and their mobile phones. Mobile Youth: Voices of the Mobile Generation is written...
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43,47 zł |
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Consumption Culture in Europe: Insight into the Beverage Industry
ISBN: 9781466628571 / Angielski / Twarda / 416 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Although studies indicate the assumption of one single European market, other research emphasizes European countries have distinct market identities. Meanwhile, as individual countries begin to have a more widespread understanding of culture, global culture still remains unshared between countries.Consumption Culture in Europe: Insight into the Beverage Industry brings the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market. This comprehensive...
Although studies indicate the assumption of one single European market, other research emphasizes European countries have distinct market identities. ...
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956,26 zł |
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Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies
ISBN: 9781466636316 / Angielski / Twarda / 428 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technology's involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, and professionals, as well as academics and students interested in this constantly changing...
Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social c...
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cena:
1072,17 zł |
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