ISBN-13: 9780415873574 / Angielski / Twarda / 2010 / 348 str.
ISBN-13: 9780415873574 / Angielski / Twarda / 2010 / 348 str.
Helps readers learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book also includes comprehensive reviews.