» książki » Business & Economics - Consumer Behavior - General
topmenu
 |
Blueprint for Customer Obsession
ISBN: 9781662858505 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
71,17 |
 |
Contemporary Issues in Marketing and Consumer Behaviour
ISBN: 9781032061993 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in.
This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live ...
|
cena:
783,64 |
 |
Contemporary Issues in Marketing and Consumer Behaviour
ISBN: 9781032062006 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in.
This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live ...
|
cena:
220,35 |
 |
The Youth Tourist: Motives, Experiences and Travel Behaviour
ISBN: 9781804551486 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. Anna Irimias provides an informed overview on the characteristics of youth tourists with a focus on tourism consumption. Youth tourists' pre-trip, on-stay and post-trip tourism behaviours are studied in light of the current trends. Challenges and implications are critically analysed.
Anna Irimias provides an informed overview on the characteristics of youth tourists with a focus on tourism consumption. Youth tourists' pre-trip, on-...
|
cena:
386,66 |
 |
Branded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices
ISBN: 9781032316413 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content.
This volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adap...
|
cena:
759,15 |
 |
B2B Customer Experience: A Practical Guide to Delivering Exceptional CX
ISBN: 9781398608511 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
170,08 |
| |
The Art of PASS FAIL - Overcoming Objections and Customer Management: How to Persuade Others and Maximize Your Life
ISBN: 9798987367902 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
192,63 |
 |
Next Generation Retail: How to Use New Technology to Innovate for the Future
ISBN: 9781398609648 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Forge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across the physical and digital retail landscape to become more adaptable, resilient and successful. While change is a constant in retail, flux has accelerated in innovation, digital disruption and changing consumer demands and expectations. Written for both digital-first and physical retailers, Next Generation Retail describes how to respond to the needs and expectations of today's consumers and connect with Generations Z and Alpha in an authentic and relevant way. Highly practical in...
Forge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across the physical and digital retail land...
|
cena:
385,19 |
 |
Spielarten des politischen Konsumismus: Vom Boykott zum Buycotting
ISBN: 9783031213007 / Niemiecki Termin realizacji zamówienia: ok. 5-8 dni roboczych. Dieses Buch bietet eine Analyse der Politik des Konsums und zeigt, wie der "gebildete Verbraucher" eine entscheidende Rolle bei der Förderung verantwortungsvoller Marktpraktiken und des Konsums spielt. Auf der Grundlage einer umfassenden interdisziplinären Perspektive untersucht es das Ausmaß, die Triebkräfte und die Verbindungen von Boykott, Kaufboykott, Kennzeichnungssystemen und sozialer Verantwortung von Unternehmen (CSR) in 20 europäischen Ländern. Eine zentrale Frage ist, ob makro-gesellschaftliche Orientierungsmuster hinsichtlich der Rolle des Staates, der Unternehmen und der...
Dieses Buch bietet eine Analyse der Politik des Konsums und zeigt, wie der "gebildete Verbraucher" eine entscheidende Rolle bei der Förderung verantw...
|
cena:
282,12 |
 |
Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits
ISBN: 9781398607668 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands. Companies such as Unilever and P&G have attested to the success of Lawes semiotics in stimulating innovation and boosting sales. Now newly updated, this second edition is packed with even more revelations about brands, consumers and their emerging needs. Three new chapters reveal the unseen social forces that drive the Be Kind movement, public appetite for sincerity and the emotions of younger generations. Using...
Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and gener...
|
cena:
489,77 |
 |
The Abusive Customer: Breaking the Silence Around Customers’ Aggressive Behavior
ISBN: 9781032515007 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book offers insights into the triggers of customer aggression against service employees, explores its consequences, and provides practical advice for handling abusive customers and mitigating the damage they inflict.
This book offers insights into the triggers of customer aggression against service employees, explores its consequences, and provides practical advice...
|
cena:
176,27 |
 |
The Abusive Customer: Breaking the Silence Around Customers’ Aggressive Behavior
ISBN: 9781032515069 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book offers insights into the triggers of customer aggression against service employees, explores its consequences, and provides practical advice for handling abusive customers and mitigating the damage they inflict.
This book offers insights into the triggers of customer aggression against service employees, explores its consequences, and provides practical advice...
|
cena:
759,15 |
 |
Marketing Analytics Practitioner\'s Guide, the - Volume 1: Brand and Consumer
ISBN: 9789811274466 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly...
As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a t...
|
cena:
269,38 |
 |
Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World
ISBN: 9781668470299 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. Although there are various studies on theories and analytical techniques to address consumer behavior change in the current world, tracking consumer behavior change in the metaverse and the adoption of the metaverse remains a challenge that requires discussion. The advent of the metaverse will have a profound influence on consumer behavior, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchases in the metaverse. Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World investigates the social,...
Although there are various studies on theories and analytical techniques to address consumer behavior change in the current world, tracking consumer b...
|
cena:
1660,07 |
 |
Green Consumption in China: Policy and Practice
ISBN: 9781032559476 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. Based on theories discussion, policy analysis, and case studies, this title examines green consumption in China from both the macro level of policy evolution and the micro level of community participation and implementation.
Based on theories discussion, policy analysis, and case studies, this title examines green consumption in China from both the macro level of policy ev...
|
cena:
759,15 |
 |
Commodity Marketing: Strategies, Concepts, and Cases
ISBN: 9783030906597 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.
Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers....
|
cena:
261,63 |
 |
Consumption, Production, and Entrepreneurship in the Time of Coronavirus: A Business Perspective of the Pandemic
ISBN: 9783030931711 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book examines the impact of the continuing COVID-19 crisis on consumers and businesses. With stay-at-home orders and social distancing measures mandated by governments worldwide, businesses have made significant adjustments to adapt to the sudden changes caused by the pandemic. The book aims to understand what settling and thriving in the “new normal” have meant for businesses around the world. This book is divided into sections on production, consumption, and entrepreneurship and explores how consumer psychology has changed while also evaluating new digital business opportunities...
This book examines the impact of the continuing COVID-19 crisis on consumers and businesses. With stay-at-home orders and social distancing measures m...
|
cena:
684,33 |
 |
Multisensory Design of Retail Environments: Vision, Sound, and Scent
ISBN: 9783658412418 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable consumer needs and transform retail environments into places of experience and discovery. A key building block for achieving this aim lies in the creation of sensory experiences that motivate consumers to enter and linger in stationary retail environments.But how? To answer this question, this volume...
Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order ...
|
cena:
160,99 |
 |
Long Term Care: Bridging The Gap Between You and Extended Care
ISBN: 9781637925539 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
53,91 |
 |
Long Term Care: Bridging The Gap Between You and Extended Care
ISBN: 9781637929889 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
57,76 |
Czytaj nas na:
Zobacz: Księgarnia Czeska | Wydawnictwo Książkowe Klimaty | Mapa strony | Lista autorów
KrainaKsiazek.PL - Księgarnia Internetowa
KrainaKsiazek.PL - Księgarnia Internetowa
