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Consumption and Consumer Society: The Craft Consumer and Other Essays
ISBN: 9783030836832 / Angielski / Miękka / 237 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This collection of high quality, largely previously published essays, analyses a range of controversies in the field of the sociology of culture and consumption. Campbell made a major contribution to the development of this field and he has a clear and coherent theoretical position which he employs to comment on interesting disputes among scholars seeking to understand consumer culture.Containing a brand new expansive essay reflecting on consumption in the age of a pandemic and drawing out some of the conceptual and practical implications of the relationship between wants and needs, science...
This collection of high quality, largely previously published essays, analyses a range of controversies in the field of the sociology of culture and ...
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cena:
402,53 |
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The Sociology of Hallyu Pop Culture: Surfing the Korean Wave
ISBN: 9783030842987 / Angielski / Miękka / 356 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Combining global, media, and cultural studies, this book analyzes the success ofHallyu, or the "Korean Wave” in the West, both at a macro and micro level, as an alternative pop culture globalization. This research investigates the capitalist ecosystem (formed by producers, institutions and the state), the soft power ofHallyu, and the reception among young people, using France as a case study, and placing it within the broader framework of the 'consumption of difference.'Seen by French fans as a challenge to Western pop culture,Hallyuconstitutes a material of choice for understanding the...
Combining global, media, and cultural studies, this book analyzes the success ofHallyu, or the "Korean Wave” in the West, both at a macro and micro ...
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cena:
483,04 |
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Neuro-Advertising: Brain-friendly advertising for more success in your market
ISBN: 9783658386320 / Angielski / Twarda / 185 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Find out how to increase your marketing success with this book on neuro-advertising.Marketing is one of the most important departments in a company. It is responsible for attracting new customers and retaining existing customers. Unfortunately, in many cases, high budgets are spent on marketing strategies that have little effect. This book on neuro-advertising will help you to effectively increase the impact of your advertising. It is based on the "Subconscious Decision Marketing Index" (SDMI). This neuroscientific method represents a new marketing tool that can be used to measure the...
Find out how to increase your marketing success with this book on neuro-advertising.Marketing is one of the most important departments in a company. I...
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cena:
362,27 |
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Fashion in 21st Century China: Design, Education, and Business
ISBN: 9789811629280 / Angielski / Miękka / 186 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book explores the dynamic landscape of fashion in China since the beginning of the 21st century through an integrated perspective. The book considers key questions related to the changes in China’s fashion dynamics driven largely by the shifts in the mindset of Chinese consumers due to the current sociocultural contexts. To provide an understanding of these important shifts, this three-part monograph pays close attention to the new generation of Chinese fashion designers and consumers. The book explores in detail related topics such as, how today’s Chinese consumers relate to foreign...
This book explores the dynamic landscape of fashion in China since the beginning of the 21st century through an integrated perspective. The book consi...
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cena:
644,07 |
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Artificial Neural Networks and Structural Equation Modeling: Marketing and Consumer Research Applications
ISBN: 9789811965081 / Angielski / Twarda / 341 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book goes into a detailed investigation of adapting artificial neural network (ANN) and structural equation modeling (SEM) techniques in marketing and consumer research. The aim of using a dual-stage SEM and ANN approach is to obtain linear and non-compensated relationships because the ANN method captures non-compensated relationships based on the black box technology of artificial intelligence. Hence, the ANN approach validates the results of the SEM method. In addition, such the novel emerging approach increases the validity of the prediction by determining the importance of the...
This book goes into a detailed investigation of adapting artificial neural network (ANN) and structural equation modeling (SEM) techniques in marketin...
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cena:
644,07 |
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Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits
ISBN: 9781398607644 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
170,08 |
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Sustainable Innovation: Thinking as Behavioral Scientists, Acting as Designers
ISBN: 9783031187506 / Angielski / Twarda / 238 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book puts forward a new paradigm to understand and implement Sustainable Innovation (SI). Innovation without sustainability leaves out large swathes of the population or generates maladaptive or misappropriate behaviors. Innovative solutions will be sustainable if they can retain individual and group differences while offering greater benefits for the common good. When working together, designers, life, human and social behavioral scientists can add value, which promotes behavioral changes to the advantage of sustainable models in all fields. This volume presents a guide on how to set up...
This book puts forward a new paradigm to understand and implement Sustainable Innovation (SI). Innovation without sustainability leaves out large swat...
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cena:
442,79 |
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Nostalgia Marketing: Rekindling the Past to Influence Consumer Choices
ISBN: 9783031215452 / Angielski / Twarda / 162 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in the context of sport marketing, charitable giving, sustainable consumption and sports tourism. The book is a valuable resource for scholars and those interested in discovering advancements in consumer research. In addition, it offers benefits to marketers and practitioners seeking to include nostalgic stimuli in their...
The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of no...
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cena:
201,24 |
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Multisensory in Stationary Retail: Principles and Practice of Customer-Centered Store Design
ISBN: 9783658382261 / Angielski / Miękka / 483 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book describes how an optimal store design can contribute to the well-being of the customer and to differentiation from online retail. From an academic and practical perspective, with contributions from renowned academics and companies, it shows how a coherent store design can be created in harmony with the retail brand. The central challenge here is the conscious orchestration of the diverse sensory stimuli. How can the many sources of stimuli be controlled? Which shelf shape goes with which light, colour and sound? Dealing with the variety of stimuli in a store environment can...
This book describes how an optimal store design can contribute to the well-being of the customer and to differentiation from online retail. From an ac...
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cena:
301,89 |
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Gelegenheitsfenster Für Nachhaltigen Konsum: Lebenslauf, Biographien Und Konsumkorridore
ISBN: 9783658375423 / Niemiecki / Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. Alle sprechen von Transformation der Gesellschaften und Nachhaltigkeit – doch wie werden diese Themen empirisch in den Wissenschaften umgesetzt und auf welcher empirischen Basis stehen die theoretischen Erkenntnisse? Dieses Buch zeigt die theoretische Basis des gleichnamigen Forschungsprogramms und behandelt als zentrale Fragen: Wie hat sich die moderne Lebensführung verändert? Kann sich diese unter Berücksichtigung der vielfältigen Kontexte und Rahmenbedingungen noch weiter umgestalten? Wie beeinflussen Nachhaltigkeitsdiskurse Biographien?
Alle sprechen von Transformation der Gesellschaften und Nachhaltigkeit – doch wie werden diese Themen empirisch in den Wissenschaften umgesetzt un...
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cena:
244,52 |
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Measuring Consumer Behavior in Hospitality for Enhanced Decision Making
ISBN: 9781668466087 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. To improve the hospitality and tourism services provided to customers, it is necessary for managers to acquire knowledge about their customers' and prospects' journeys in order to give back to customers in the form of new offerings such as adequate products, services, and user design experiences according to the characteristics of potential consumers. Only in this way will it be possible to innovate consumer experience in the hospitality sector. Measuring Consumer Behavior in Hospitality for Enhanced Decision Making studies online consumer behavior along with other complementary marketing,...
To improve the hospitality and tourism services provided to customers, it is necessary for managers to acquire knowledge about their customers' and pr...
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cena:
871,28 |
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Annäherung an Die Konsumkultur: Globale Ströme Und Lokale Kontexte
ISBN: 9783031228841 / Niemiecki / Miękka / 366 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Diese faszinierende Sammlung analysiert den Einfluss der westlichen Konsumkultur auf die lokalen Kulturen und den Konsum in Südosteuropa und Ostasien. Kulturelle, historische, wirtschaftliche und soziopolitische Kontexte werden im Hinblick auf Kaufverhalten, Nutzungs- und Anpassungspraktiken sowie Verbraucheraktivismus untersucht, insbesondere in Bulgarien, Serbien und Rumänien, wo sich die Kulturen in der postsozialistischen Ära weiterentwickeln, sowie in China und Japan, wo sich die Bewegungen in Richtung Moderne und Fortschritt fortsetzen. Erstaunliche und zum Nachdenken anregende...
Diese faszinierende Sammlung analysiert den Einfluss der westlichen Konsumkultur auf die lokalen Kulturen und den Konsum in Südosteuropa und Ostasien...
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cena:
300,96 |
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Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour
ISBN: 9781032329222 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
685,68 |
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Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
ISBN: 9781398608214 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing Analytics enables you to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing...
Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of market...
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cena:
489,77 |
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Intense Group Behavior and Brand Negativity: Comparing Rivalry in Politics, Religion, and Sport
ISBN: 9783031234552 / Angielski / Twarda / 120 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In previous books, the author has investigated rivalry in the context of sport and non-sport settings. This book investigates how rivalry and group member behavior manifests in the setting of politics, religion, and sport, three settings of intense group member bias. Building on the author’s Hierarchy of Out-group Derogation (HOD) and Out-group Derogation Spectrum (ODS), it discusses the potential of common interests to drive out-group cooperation. The work ends with a call for future research to better understand how to decrease out-group derogation and negativity. Incorporating research...
In previous books, the author has investigated rivalry in the context of sport and non-sport settings. This book investigates how rivalry and group m...
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cena:
181,11 |
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Repair, Do-It-Yourself and Circular Economy: Alternative Practices for Sustainable Consumption
ISBN: 9783658401498 / Angielski / Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. Repair & Do-It-Yourself activities on the one hand and discussions about the circular economy on the other hand are currently regarded as promising examples of how current modes of consumption and production can be reorganized and redesigned in the sense of a sustainable society. This volume discusses the relevance, the interactions as well as the possibilities and limits of the aforementioned phenomena of repairing, do-it-yourself and longer use on the one hand and the circular economy on the other, from both a scientific and a practical perspective.
Repair & Do-It-Yourself activities on the one hand and discussions about the circular economy on the other hand are currently regarded as promising ex...
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cena:
301,89 |
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Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service
ISBN: 9781400231072 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
86,28 |
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Strategic Market Research: A Guide to Conducting Research that Drives Businesses
ISBN: 9798985888454 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
80,88 |
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Strategic Market Research: A Guide to Conducting Research that Drives Businesses
ISBN: 9798985888447 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
42,35 |
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Scaling Customer Success: Building the Customer Success Center of Excellence
ISBN: 9781484291917 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. Customer Success is a relatively a new discipline that focuses on maximizing customer business value and outcomes realization. Practitioners focus on customer adoption, customer experience and then positive correlation, organic growth and retention is achieved. This book will provide a practical guide for operationalizing the Customer Success function and methodologies.As we now step into the next phase of Customer Success, a phase of growth and standardization, it becomes important to start thinking about how to effectively scale this extremely important function. You'll see how to go...
Customer Success is a relatively a new discipline that focuses on maximizing customer business value and outcomes realization. Practitioners focus ...
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cena:
152,93 |
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