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The Customer-Base Audit: The First Step on the Journey to Customer Centricity
ISBN: 9781613631614 / Angielski / Twarda / 218 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
225,30 |
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Future Human Behavior: Understanding What People Are Going to Do Next
ISBN: 9781032129907 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
661,20 |
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Future Human Behavior: Understanding What People Are Going to Do Next
ISBN: 9781032129914 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
166,48 |
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Agile Marketing Strategies: New Approaches to Engaging Consumer Behavior
ISBN: 9783031042119 / Angielski / Twarda / 251 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
563,56 |
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Fashion Heritage: Narrative and Knowledge Creation
ISBN: 9783031068850 / Angielski / Twarda Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
724,58 |
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The Mindful Tourist: The Power of Presence in Tourism
ISBN: 9781801176378 / Angielski / Twarda / 132 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
333,08 |
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FinTech Strategy: Linking Entrepreneurship, Finance, and Technology
ISBN: 9783030539474 / Angielski / Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book explores how new and small ventures with comparatively fewer financial resources have been able to compete with big banks and financial institutions. It discusses entry, competition, and growth strategies based on new business models enacted by current FinTech ventures. An analysis of strategies for Fintech and of cases from banked as well as non-banked and underbanked customer segments produces a framework based on effectuation, resulting in a final discussion of the broad societal outcomes of FinTech related to financial inclusion, the digital divide, and the UN’s Sustainable... This book explores how new and small ventures with comparatively fewer financial resources have been able to compete with big banks and financial i... |
cena:
684,33 |
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Markentools I: Brand Canvas: Marken holistisch verstehen und managen mit dem B*canvas 2.0
ISBN: 9783658382315 / Niemiecki / Miękka / 58 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Markenführung muss heute holistisch verstanden und umgesetzt werden. Der B*canvas 2.0, welcher die Grundidee und Methodik des Business Canvas nach Osterwalder und Pigneuer auf den Markenbereich überträgt, fördert dieses ganzheitliche Verständnis. Der B*canvas 2.0 wird ausführlich inklusive Hilfstools und Hinweisen zur praktischen Anwendung vorgestellt. Abgerundet wird die Darstellung mit konkreten Anwendungsfällen wie der holistischen Beschreibung der Marke Werkhaus, Integration des B*canvas in ein Markenaudit, Entwicklung von Marken für Start-ups und Bezugsrahmen für die...
Markenführung muss heute holistisch verstanden und umgesetzt werden. Der B*canvas 2.0, welcher die Grundidee und Methodik des Business Canvas nach Os...
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cena:
56,40 |
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Think like a Brand, Not a Bank: 5 Practical Strategies to Unlock Innovation, Connect with Customers, and Grow
ISBN: 9781544531236 / Angielski / Miękka / 182 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
57,76 |
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Think like a Brand, Not a Bank: 5 Practical Strategies to Unlock Innovation, Connect with Customers, and Grow
ISBN: 9781544531243 / Angielski / Twarda / 182 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
96,30 |
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Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
ISBN: 9781398608191 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
161,57 |
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Competing in a digital future
ISBN: 9780639715643 / Angielski / Miękka / 158 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
112,17 |
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Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business
ISBN: 9781799889571 / Angielski / Twarda Termin realizacji zamówienia: ok. 5-8 dni roboczych. In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers.
To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial... In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. T...
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cena:
6150,51 |
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Gluten-Free Bread Technology
ISBN: 9783030739003 / Angielski / Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. Market trend and the increasing diagnoses of celiac disease have encouraged extensive research into the development of gluten-free breads. Generally, the development of bread without gluten involves the use of diverse ingredients and additives aimed at imitating the viscoelastic properties of gluten and consequently obtaining quality bread products. However, developing gluten-free bread remains a technological challenge due to the key role of gluten in the breadmaking process. Gluten-Free Bread Technology provides an overview of all fundamental issues and key factors... Market trend and the increasing diagnoses of celiac disease have encouraged extensive research into the development of gluten-free breads. Generall... |
cena:
483,04 |
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Next Generation Retail: How to Use New Technology to Innovate for the Future
ISBN: 9781398609631 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
154,61 |
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Preiserhoehungen verkaufen - Wie Sie auch mit hoeheren Preisen keine Kunden verlieren
ISBN: 9783527511365 / Niemiecki / Twarda / 220 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
111,78 |
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Superfans: Power, Technology, and Money in the Music Industry
ISBN: 9781641374897 / Angielski / Miękka / 170 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
57,76 |
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Forum Markenforschung 2021: Tagungsband der Konferenz DERMARKENTAG
ISBN: 9783658395674 / Niemiecki / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Dieser Sammelband präsentiert zentrale Forschungsbeiträge der Konferenz DERMARKENTAG 2021. Die alle zwei Jahre stattfindende Tagung führt Markenforscher und Markenpraktiker zusammen und greift jeweils aktuelle Impulse, Diskussionen und Forschungserkenntnisse zur Zukunft der Markenforschung auf. Im Fokus der Konferenz 2021 stand die Schnittstelle Marken/Design. Alle Konferenzbeiträge haben einen doppelt-blinden Begutachtungsprozess durchlaufen. Themenkreise dieses Tagungsbandes sind: Design und Management von Markenbeziehungen, Effekte und Design digitaler Markenkommunikation, Erfassung...
Dieser Sammelband präsentiert zentrale Forschungsbeiträge der Konferenz DERMARKENTAG 2021. Die alle zwei Jahre stattfindende Tagung führt Markenfor...
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cena:
338,56 |
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International Comparison of Pension Systems: An Investigation from Consumers’ Viewpoint
ISBN: 9789811964459 / Angielski / Twarda / 514 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is about retirement income security. This income security is provided by national public pensions, corporate pensions, and individual and reverse mortgages. However, these systems vary greatly from country to country and, in many countries, do not provide sufficient coverage. Ensuring income security in old age is an important issue that must be resolved in the rapidly aging environment of the world.From the perspective of financial consumers, this book cross-sectionally surveys public pensions, corporate pensions, individual pensions and reverse mortgages and compares them among...
This book is about retirement income security. This income security is provided by national public pensions, corporate pensions, and individual and re...
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cena:
925,87 |
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Domesticity on Display: Romanian Middle-Class Material Culture from Late Socialism to Today
ISBN: 9783030787851 / Angielski / Miękka / 211 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book examines postsocialist transformations reflected in urban middle-class domestic spaces and in museums dedicated to socialism in Romania. It focuses on the significance and circulation of porcelain and crystal sets and ornaments during late socialism and after 1989, following the experiences of consumers, workers in the glassware and porcelain industry, and artists. By tracing the values and temporalities embedded in materiality, the book sheds light on how objects shape daily life in a time of cultural, economic, and social change. Drawing on ethnographic research, the book offers...
This book examines postsocialist transformations reflected in urban middle-class domestic spaces and in museums dedicated to socialism in Romania. It ...
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cena:
483,04 |
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