Longing and Belonging: Parents, Children, and Consumer Culture
ISBN: 9780520258440 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Even as they see their wages go down and their buying power decrease, many parents are still putting their kids' material desires first. These parents struggle with how to handle children's consumer wants, which continue unabated despite the economic downturn. And, indeed, parents and other adults continue to spend billions of dollars on children every year. Why do children seem to desire so much, so often, so soon, and why do parents capitulate so readily? To determine what forces lie behind the onslaught of Nintendo Wiis and Bratz dolls, Allison J. Pugh spent three years observing and...
Even as they see their wages go down and their buying power decrease, many parents are still putting their kids' material desires first. These parents...
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cena:
132,83 zł |
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
ISBN: 9780061353246 / Angielski / Miękka / 384 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. -A marvelous book... thought provoking and highly entertaining.- -Ariely not only gives us a great read; he also makes us much wiser.- -Revolutionary.- Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save... -A marvelous book... thought provoking and highly entertaining.- |
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85,43 zł |
A Companion to Julius Caesar
ISBN: 9781405149235 / Angielski / Twarda / 532 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A Companion to Julius Caesar comprises 30 essays from leading scholars examining the life and after life of this great polarizing figure.
A Companion to Julius Caesar comprises 30 essays from leading scholars examining the life and after life of this great polarizing figure.
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222,88 zł |
Land of Necessity: Consumer Culture in the United States-Mexico Borderlands
ISBN: 9780822344759 / Angielski / Miękka / 438 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Published in cooperation with the William P. Clements Center for Southwest Studies, Southern Methodist University.
In "Land of Necessity," historians and anthropologists unravel the interplay of the national and transnational and of scarcity and abundance in the region split by the 1,969-mile boundary line dividing Mexico and the United States. This richly illustrated volume, with more than 100 images including maps, photographs, and advertisements, explores the convergence of broad demographic, economic, political, cultural, and transnational developments resulting in various forms of... Published in cooperation with the William P. Clements Center for Southwest Studies, Southern Methodist University.
In "Land of Necessity," historian... |
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148,71 zł |
Dumb Money: How Our Greatest Financial Minds Bankrupted the Nation
ISBN: 9781439159873 / Angielski / Miękka / 112 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The financial crisis that has gripped this country since last September has had so many twists and turns, it would make for a great drama -- if it all were not so real and damaging. Companies are shutting down and laying off workers, 401ks are melting away, and the government is spending $700 billion dollars to bail out banks and financial institutions -- and that's only the beginning. The financial services industry, and the many industries that depend on it -- from housing to cars -- is in intensive care. So what happened? How did we get to this point of financial disaster? Is the...
The financial crisis that has gripped this country since last September has had so many twists and turns, it would make for a great drama -- if it all...
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59,79 zł |
Marketing Aesthetics
ISBN: 9781439172926 / Angielski / Miękka / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics? Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines for harnessing a company's total aesthetic output -- its "look and feel" -- to provide a vital competitive advantage. Going beyond standard traditional approaches on branding, this fascinating...
There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have t...
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102,35 zł |
Foundations of Paul Samuelson's Revealed Preference Theory, Revised Edition: A Study by the Method of Rational Reconstruction
ISBN: 9780415493727 / Angielski / Miękka / 180 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Originally published over two decades ago, this classic text within the philosophy of economics is a tour de force against revealed preference. It critically examines the research programme carried out by the Nobel Prize winner Paul Samuelson on the revealed preference approach to the theory of consumer behaviour. It also challenges two essential premises: * that the programme has been completed This text contains a new preface by Wong, in which he provides a detailed insight into the... Originally published over two decades ago, this classic text within the philosophy of economics is a tour de force against revealed preference. It ... |
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216,98 zł |
Marketing Brands to Children - Ethically
ISBN: 9781608602568 / Angielski / Miękka / 96 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing Brands to Children - Ethically is a groundbreaking book which explores, for the first time, how to develop and communicate brands to children by applying principles which are both effective and morally responsible. Gain a unique insight into this key market sector and learn how to "do the right thing" when developing products, devising strategies, and launching and maintaining market presence. Brand owners can learn how, not only to "put children first," but also to build long-term relationships with them. This book takes a head-on approach to the issues raised by those who might...
Marketing Brands to Children - Ethically is a groundbreaking book which explores, for the first time, how to develop and communicate brands to childre...
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cena:
85,26 zł |
Purple Cow, New Edition: Transform Your Business by Being Remarkable
ISBN: 9781591843177 / Angielski / Twarda / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The cult classic that revolutionized marketing by teaching businesses that you're either remarkable or invisible.
Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are... The cult classic that revolutionized marketing by teaching businesses that you're either remarkable or invisible.
Few authors have had... |
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cena:
115,38 zł |
Tourist Experience: Contemporary Perspectives
ISBN: 9780415572781 / Angielski / Twarda / 284 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. To consume tourism is to consume experiences. An understanding of the ways in which tourists experience the places and people they visit is therefore fundamental to the study of the consumption of tourism. Consequently, it is not surprising that attention has long been paid in the tourism literature to particular perspectives on the tourist experience, including demand factors, tourist motivation, typologies of tourists and issues related to authenticity, commodification, image and perception. However, as tourism has continued to expand in both scale and scope, and as tourists' needs and... To consume tourism is to consume experiences. An understanding of the ways in which tourists experience the places and people they visit is therefo... |
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782,34 zł |
The Product Specialist Handbook
ISBN: 9780980187618 / Angielski / Miękka / 64 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Product Specialist Handbook is a step by step look at how to become a great Product Specialist (PS). How well a PS is trained can mean the difference between the success and failure of a product that needs public acceptance. Simms and Bob Thomas offer their years of product knowledge and experience in dealing with the public in this informative handbook, which translates into a simple point by point guide that will enable you or your staff to explain and promote your product to an otherwise uninformed public, and transform them into customers.
The Product Specialist Handbook is a step by step look at how to become a great Product Specialist (PS). How well a PS is trained can mean the differe...
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42,53 zł |
Handbook of Implicit Social Cognition: Measurement, Theory, and Applications
ISBN: 9781606236734 / Angielski / Twarda / 594 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This edited volume provides the first comprehensive overview of the field. Foremost authorities synthesize the latest findings on how automatic, implicit, & unconscious cognitive processes influence social judgments & behaviour.
This edited volume provides the first comprehensive overview of the field. Foremost authorities synthesize the latest findings on how automatic, impli...
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cena:
529,98 zł |
Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted Consumers - Women
ISBN: 9780071737753 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. While women make up 52.1 percent of the U.S. population, they control two-thirds of the nation's disposable income. In Pocketbook Power noted marketing expert and bestselling author Bernice Kanner describes how female spending power has radically transformed the face of advertising and marketing over the past several decades. Combining compelling demographic and statistical information with eye-opening and entertaining tales from the trenches, she explores how the ad world has responded to a female-dominated marketplace. Industry sector by industry sector, Kanner describes successful...
While women make up 52.1 percent of the U.S. population, they control two-thirds of the nation's disposable income. In Pocketbook Power noted marketin...
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cena:
128,21 zł |
Valuing the Unique: The Economics of Singularities
ISBN: 9780691137100 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In this landmark work of economic sociology, Lucien Karpik introduces the theory and practical tools needed to analyze markets for singularities. Singularities are goods and services that cannot be studied by standard methods because they are multidimensional, incommensurable, and of uncertain quality. Examples include movies, novels, music, artwork, fine wine, lawyers, and doctors. Valuing the Unique provides a theoretical framework to explain this important class of products and markets that for so long have eluded neoclassical economics. With this innovative theory--called... In this landmark work of economic sociology, Lucien Karpik introduces the theory and practical tools needed to analyze markets for singularities. S... |
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265,65 zł |
The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy
ISBN: 9781412905909 / Angielski / Twarda / 1080 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Handbook of Applied Hospitality Strategy is a comprehensive resource for advanced students and serious practitioners focused on hospitality strategic management. The Handbook includes original thought on key topics, critical articles from the pages of the Cornell Hospitality Quarterly, and integrative commentary. Particular emphasis is placed on the strategies and decisions that determine the long-run performance of a corporation within a competitive hospitality industry context. Throughout the chapters, the authors have offered new ideas, models and frameworks, managerial implications of...
The Handbook of Applied Hospitality Strategy is a comprehensive resource for advanced students and serious practitioners focused on hospitality strate...
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cena:
605,68 zł |
Better Make It Real: Creating Authenticity in an Increasingly Fake World
ISBN: 9780313376801 / Angielski / Twarda / 173 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. For the first time in recent history, trust is as important to corporate reputation as quality of products and services, according to the 2010 Edelman Trust Barometer. Still, nearly 70 percent of people say that organizations will revert to "business as usual" once the economy recovers. Moreover, U.S. job satisfaction is at a 22-year-low, according to a 2010 Conference Board report, and by most every measure, the consumer outlook is bleak. The good news? Organizational authenticity is attainable, declares Morin in Better Make it Real. However, it... For the first time in recent history, trust is as important to corporate reputation as quality of products and services, according to the 2010 Edel... |
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455,02 zł |
Trade-Off: Why Some Things Catch On, and Others Don't
ISBN: 9780385525954 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A Fresh and Important New Way to Understand Why We Buy
Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable? The answer lies in the ever-present tension between fidelity (the quality of a consumer's experience) and convenience (the ease of getting and paying for a product). In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost... A Fresh and Important New Way to Understand Why We Buy
Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and s... |
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76,92 zł |
Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Third Edition)
ISBN: 9780865716421 / Angielski / Miękka / 171 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A sustainable future will require sweeping changes in public behaviour; the new discipline of social marketing identifies and overcomes barriers to long-lasting behaviour change.
A sustainable future will require sweeping changes in public behaviour; the new discipline of social marketing identifies and overcomes barriers to lo...
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cena:
128,16 zł |
Shopping: Social and Cultural Perspectives
ISBN: 9780745638621 / Angielski / Miękka / 220 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. We spend more time shopping than doing anything else, after sleep and work. So why is it not taken more seriously? The answer: we take shopping for granted. Indeed, culture can only 'work' by being taken for granted. This paradox - that what is most familiar, like shopping, is also the hardest to 'see' analytically - provides the starting point for this compelling examination of the many dimensions of the shopping experience.
Shopping enables readers to realize the significance of their shopping memories and milestones, how the rhythm of the day or week revolves as much around... We spend more time shopping than doing anything else, after sleep and work. So why is it not taken more seriously? The answer: we take shopping for gr...
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cena:
79,64 zł |
The Brutal Truth about Asian Branding: And How to Break the Vicious Cycle
ISBN: 9780470826478 / Angielski / Twarda / 250 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted "how-to" books or academic tomes over-burdened with references. This book is thoughtful because it raises questions which deal with the "why" rather than just "how" of branding. The reference to brutal truth as the truth which will set us free--to examine ourselves without self-illusions--is liberating. The notion that Asia has many good, but no great brands, is also not a put-down but a clarion call for Asian CEOs to rise to the challenge and create lasting, meaningful, committed...
This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted "how-to" books or academic tomes ove...
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cena:
185,90 zł |