Strategic Planning for Public Relations; Beginning the Journey
ISBN: 9781433120916 / Angielski / Miękka / 254 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The book s conversational tone and real world chapter exercises move the reader from insight to...
Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes a...
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cena:
302,28 zł |
New Perspectives on Retailing and Store Patronage Behavior: A Study of the Interface Between Retailers and Consumers
ISBN: 9781475788693 / Angielski / Miękka / 124 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing proportion of gross national products and employment but is, however, also faced with problems and opportunities like increased product complexity, rapidly changing consumer expectations, and the introduction of new technologies. Also, consumers are facing markets of increasingly complexity when making decisions on how to conduct their behavior, primarily as a result of new technologies, shorter products life cycles in general, and higher...
Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing ...
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cena:
194,97 zł |
Jewish Mad Men: Advertising and the Design of the American Jewish Experience
ISBN: 9780813563756 / Angielski / Miękka / 232 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and culture over the past one hundred years.
Drawing on case studies of famous advertising campaigns--from Levy's Rye Bread ("You don't have to be Jewish to love Levy's") to Hebrew National hot... It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. Bu...
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cena:
188,60 zł |
Jewish Mad Men: Advertising and the Design of the American Jewish Experience
ISBN: 9780813563763 / Angielski / Twarda / 232 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and culture over the past one hundred years.
Drawing on case studies of famous advertising campaigns--from Levy's Rye Bread ("You don't have to be Jewish to love Levy's") to Hebrew National hot... It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. Bu...
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cena:
683,03 zł |
Understanding Social Media: How to Create a Plan for Your Business That Works
ISBN: 9780749473563 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Understanding Social Media is a companion title to the highly successful Understanding Digital Marketing. Accessible and practical, this book draws on experience, advice and tips from dozens of digital marketers and social media experts to create a comprehensive guide to current practice including: - Creating a social media program Understanding Social Media is a companion title to the highly successful Understanding Digital Marketing. Accessible and practical, t... |
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cena:
134,09 zł |
The History of Marketing Science
ISBN: 9789814619479 / Angielski / Miękka / 528 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
203,89 zł |
Win Competitions Online: The Sky's The Limit
ISBN: 9781484974773 / Angielski / Miękka / 62 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Welcome to the world of online comping Welcome to my second book in the "Win Competitions Online" series, a welcome follow on from "Win Competitions Online: A Competitors Guide." This book is jam packed with even more tips and advice for the fledgling to seasoned comper. I have expanded upon the same format, splitting up the need to know information into meatier but no less juicy, bite sized chunks, just waiting for you to sink your teeth in. You will be given a competitors' worth of knowledge, tips and advice that are indispensable to any comper, both new and old, as well as an in depth look...
Welcome to the world of online comping Welcome to my second book in the "Win Competitions Online" series, a welcome follow on from "Win Competitions O...
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cena:
35,98 zł |
Winning B2B Marketing
ISBN: 9780982539750 / Angielski / Miękka / 286 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
85,47 zł |
The Mighty Marketer: Your Guide to Making More Money as a Freelance Medical Writer
ISBN: 9781632633880 / Angielski / Miękka / 148 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Mighty Marketer offers freelance medical writers everything they need to know to use marketing to build their business and make more money. Author Lori De Milto (WriterForRent.net) offers practical insights, examples, tips, and resources on developing high-impact, low- or no-cost marketing tools, building a strong network and a trustworthy reputation, getting repeat business and referrals, and more.
The Mighty Marketer offers freelance medical writers everything they need to know to use marketing to build their business and make more money. Author...
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cena:
81,32 zł |
Medienbezogene Effekte Von Product Placement: Theoretische Konzeption Und Empirische Analyse
ISBN: 9783658068479 / Niemiecki / Miękka / 215 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Das Kommunikationsinstrument Product Placement bietet fur Produzenten und Unternehmen gute Moglichkeiten, sich marktbezogenen, technischen und konsumentenbezogenen Veranderungen anzupassen und gewinnt daher zunehmend an Bedeutung. Auf Basis einer umfassenden theoretischen und empirischen Analyse untersucht Peggy Rathmann, welche Wirkungen Product Placement auf medienbezogene Erfolgsgroen hat und welche Faktoren diese Wirkeffekte beeinflussen. Unter Nutzung von verhaltenswissenschaftlichen Theorien erarbeitet die Autorin einen theoretisch-konzeptionellen Bezugsrahmen. Zur Uberprufung des...
Das Kommunikationsinstrument Product Placement bietet fur Produzenten und Unternehmen gute Moglichkeiten, sich marktbezogenen, technischen und konsume...
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cena:
236,90 zł |
Plastic Surgeon Marketing Motto: The Secret Recipe To Grow Referrals
ISBN: 9780982631348 / Angielski / Miękka / 234 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. ATTENTION: Successful Plastic Surgeons And Cosmetic Surgeons... Focused on helping elite plastic surgeons and cosmetic surgeons compete in the $12 billion cosmetic procedures market, this new paperback book reveals The Secret Recipe To Grow Referrals. Phillip Guye and Joseph Preston are co-founders of DoctorBookPublishing.com which provides their plastic surgeon, physician, dentist and hospital clients with the highest level of patient acquisition success currently available in the marketplace. "Referrals, also known as endorsed introductions, are like oxygen for any medical practice," said...
ATTENTION: Successful Plastic Surgeons And Cosmetic Surgeons... Focused on helping elite plastic surgeons and cosmetic surgeons compete in the $12 bil...
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cena:
116,95 zł |
Advertising Diversity: Ad Agencies and the Creation of Asian American Consumers
ISBN: 9780822358770 / Angielski / Miękka / 328 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In Advertising Diversity Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, and public relations. Drawing from periods of fieldwork she conducted over four years at Asian American ad agencies in New York, San Francisco, and Los Angeles, Shankar illustrates the day-to-day process of creating and producing broadcast and internet advertisements. She examines the adaptation of general market brand identities for Asian American audiences, the ways ad executives make Asian cultural and linguistic concepts accessible to...
In Advertising Diversity Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketi...
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cena:
134,09 zł |
Advertising Diversity: Ad Agencies and the Creation of Asian American Consumers
ISBN: 9780822358640 / Angielski / Twarda / 328 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In Advertising Diversity Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, and public relations. Drawing from periods of fieldwork she conducted over four years at Asian American ad agencies in New York, San Francisco, and Los Angeles, Shankar illustrates the day-to-day process of creating and producing broadcast and internet advertisements. She examines the adaptation of general market brand identities for Asian American audiences, the ways ad executives make Asian cultural and linguistic concepts accessible to...
In Advertising Diversity Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketi...
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cena:
520,45 zł |
Scoring Points: How Tesco Continues to Win Customer Loyalty
ISBN: 9780749476250 / Angielski / Twarda / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Swipinga grocery store's loyal-customer card has become second nature to shoppers these days. "Scoring Points," one of the seminal marketing books of the last decade, tells the story of how British supermarket chain Tesco conceived, launched and developed its hugely successful Clubcard program -- and transformed itself into a winning brand. Authors Clive Humby and Terry Hunt, twokey members ofthe project, and Tim Phillips, a leading business writer and broadcaster, bring a compelling, behind-the-scenes account of Clubcard -- the successes, failures and lessons learned. They show how Tesco...
Swipinga grocery store's loyal-customer card has become second nature to shoppers these days. "Scoring Points," one of the seminal marketing books of ...
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cena:
520,45 zł |
Promotion in the Merchandising Environment
ISBN: 9781628921571 / Angielski / Miękka / 464 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user. Promotion strategies that were once limited to traditional media-print ads, radio or TV commercials-must now integrate digital media and more innovative means of communication through social media to stay relevant. The third edition of Promotion in the Merchandising Environment explains the process of promotion and the promotion mix tools used for creating successful campaigns. With expanded... With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a pr... |
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cena:
560,70 zł |
Color Your Message: The Art of Digital Marketing & Social Media
ISBN: 9781502728555 / Angielski / Miękka / 194 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. #1 Best Seller Color Your Message helps you understand the importance of digital marketing in 2016 and beyond Globally, video traffic will be 79% of all consumer Internet traffic in 2018. 80% of the U.S. uses Google to get found. There is an art and style to using today's colorful digital tools you need to know about Discover why old (traditional marketing) is out and why Color Your Message refers to branding, advertising and marketing. Every business has a message that starts with your brand, messages, story, digital practices using Google, video, effective websites Facebook, Twitter,...
#1 Best Seller Color Your Message helps you understand the importance of digital marketing in 2016 and beyond Globally, video traffic will be 79% of ...
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cena:
58,97 zł |
Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare
ISBN: 9780749474362 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In an industry where rarity and exclusivity are keys to success, business growth can be both positive and negative. In this book, renowned luxury and branding expert Jean-Noel Kapferer (author of the classic New Strategic Brand Management and co-author of bestseller The Luxury Strategy) offers a collection of carefully chosen new and popular essays that address issues relating to luxury growth. He provides answers to questions such as: how fast should a firm grow and where in the world should it do so, how much volume should a brand sell, and when does saturation occur? Essays...
In an industry where rarity and exclusivity are keys to success, business growth can be both positive and negative. In this book, renowned luxury and ...
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cena:
177,01 zł |
Charity Shops: Retailing, Consumption and Society
ISBN: 9781138863989 / Angielski / Miękka / 160 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In the late 1990s, there was a distinct rise in interest in the non-profit sector, and in retailing and consumption. Drawing together these two concerns this book provides a comprehensive and international account of the retail charity sector. Charity shops are now significant occupiers of the UK high street, and are becoming familiar sites of consumption in the USA, Australia, Canada and Ireland. This volume provides the first overview of the history and development of the charity shop, incorporating material from a variety of disciplines, including marketing, retailing, cultural... In the late 1990s, there was a distinct rise in interest in the non-profit sector, and in retailing and consumption. Drawing together these two con... |
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cena:
300,69 zł |
The Mighty Marketer: Your Guide to Making More Money as a Freelancer
ISBN: 9781634900539 / Angielski / Miękka / 164 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Mighty Marketer offers freelancers everything they need to know to use marketing to build their business and make more money. De Milto offers practical insights, examples, tips, and resources on developing high-impact, low- or no-cost marketing tools, building a strong network and a trustworthy reputation, getting repeat business and referrals, and more.
The Mighty Marketer offers freelancers everything they need to know to use marketing to build their business and make more money. De Milto offers prac...
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cena:
81,32 zł |
Why You Need a Business Story and How to Create It
ISBN: 9781910223314 / Angielski / Miękka / 78 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As a journalist, broadcaster and producer I learned the art of finding and telling other people's stories. Later in life as a creative director for an international advertising and marketing agency I had the privilege of helping world-class brands, such as Google, 3M, and Dell, create stories that connected with customers beyond the product benefits. In 2014, I set myself the task of writing a book that would provide a process to enable anyone to create their own authentic business story. I have made the process as simple as possible so that it is easy to action. But that does mean this book...
As a journalist, broadcaster and producer I learned the art of finding and telling other people's stories. Later in life as a creative director for an...
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cena:
61,78 zł |